When drip email goes bad

   A couple of weeks ago I tried to contact a real estate agent through a builders web site.  I could not find her contact information so I sent a note congratulating her on her new listing and explained that I was interested in interviewing her for my St. Paul Real estate blog.

One week later I got a note from her with details about the condo project and the renovation.  It was a nice note but was not at all related to my comment and question. I jotted down the number on the bottom of the email and had planned to give her a call.

The next day I got another note from her stating that units are still available in the development and today I got a note stating the location of the project and when the models are open.  I am pretty sure the person I was trying to contact either never reads her email or has the account on an auto responder.

Wow!  This all makes me feel like I am dealing with a machine.  No chance of me interviewing this agent or featuring the building on my blog!  When drip email goes bad it is like talking to a machine and being spammed back on a consistent basis.  Ick!   Some people would even define this as marketing.  It kind of reminds me of the calling machines in the 80's that use to call my home to try and sell me something.  I  could not hang up fast enough.

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Follow up:  I got a note asking what drip email is.  We call them campaigns, they are a series of pre-designed emails, deployed automatically.  One example would be advertising aimed a home buyers.  There might be six emails, with one being sent each week.  The first would introduce the REALTOR, the second might have information about interest rates, the third might have information about the home buying process etc.  The idea is to keep in touch and to keep the real estate professionals name foremost in the prospects mind.  There are several programs the can be used to set up drip mail campaigns, one of the most popular in the real estate industry is top producer.