Sharing is caring! 
It’s amazing to hear about how many people are still questioning the importance of social media. Some of the most common comments I hear about social media are comments such as:
- “Social media is just for making friends. It’s not appropriate for my business.”
- “I have tried social media before, but it doesn’t work.”
- “Social media is only for young people.”
- “Social media doesn’t drive any traffic to my website.”
Honestly, I think some of the primary reasons why people have these opinions about social media is because they either do not understand the culture of social media or they do not spend enough time or resources on it.
When it comes to generating traffic from social media, it is definitely something that can not be disputed. According to recent statistics published by StatCounter, Facebook is the primary source of traffic to global websites, accounting to just over %60 of all social media traffic they evaluated in their research (which accounts for their global member network accounting of billions of page views). Surprisingly enough, StumbleUpon came in second, consisting of almost 25% of all traffic.
Other primary social media networks worth mentioning are:
- Twitter with 8.53%
- YouTube with 6.14%
- Reddit with 4.15%
What can we learn from this?
Aside from the obvious in that it’s a good idea to leverage social media networks in your business, another thing that’s important is to really capitalize on the sharing culture of the Internet. To do this, be sure to take advantage of the vast variety of sharing tools freely available to post on your website or blog, such as ShareThis.com or the popular Sociable plugin for WordPress.
Granted, it will take time and effort on your behalf to get social media working for you, but it is definitely worth it.
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