Home Stagers and Real Estate Agents Helping Each Other

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Real Estate Agent with Florida Property Experts
         Real Estate Agents, Realtors, Buyers, Sellers, Home Stagers Working Together

kitchen with granite countersLast night I was reading a post by Ginger Faust titled "Sellers and Realtors: Staging Education, Part Seven, DRAMATIZE". Her post contained such wonderful before-and-after photos that I was considering printing the page, to use in my listing presentations for those listings that contain furnishings and decor that will actually hinder, or prevent the listing from selling. We've all had real estate listings like these. And it's always a problem when it comes to trying to tell a real estate seller that their house is too cluttered, too sparsely decorated, or that their furnishings are actually detracting from the home itself. Obviously, you're going to hurt their feelings, and probably not get the listing. But we need to be honest! And this is where home stagers enter the equation.

I think we all know that in this economy, EVERYONE is trying to save and/or make more money. And bringing up the subject of home staging is not exactly easy, since no matter how tactfully you address the subject, there's always a possibility that the sellers may perceive that you're telling them there is something wrong with their property. But as I was leaving a comment on Ginger's post, I was thinking out loud (again), and commented that Home Stagers should have some type of photo book for REALTORS® and/or Real Estate Agents to use in their listing presentations. And my mind quickly went through the possibilities and benefits for everyone involved; taking into consideration that if I was a home stager, obviously I wouldn't want to spend money on a venture such as this, if I went to the trouble of creating some type of "Look Book", only to have the agents who received it, not use it. And I would want to keep my costs to a minimum...

A few solutions came to mind...foyer

  1. Create a poll for real estate agents; asking who would use and/or see the benefit of something of this nature. There are plenty of free web sites where you can create these polls. You could then post the link to Twitter, Facebook, your blogs, and anywhere you're doing your social networking.
  2. If your local MLS allows it, (ours has a bulletin board) post an entry, asking local REALTORS® to take your poll. Also, call and e-mail the agents with whom you've done business in the past, or with whom you know personally, and contact top producers. Get feedback from all of them, and start making of list of those who feel strongly about your product and abilities, and whom would see the benefits of including YOU in their listing presentations. (It can also be used as a tool during the listing period, to address helpful ideas with real estate sellers during the listing period.)
  3. To keep costs at a minimum, why not create a couple of different ways to access your before and after photos. Always keep in mind, a picture speaks a thousand words! So why not create a section of your own web site that is filled with before and after images? Then secure a domain name that points directly to that section of your web site (or just use an image site such as Flickr or Photobucket). You can provide this part to ALL local real estate agents in your area! It's not like it's going to cost you any more money! But also create a print booklet for agents who still do a "paper" presentation. You could print some before and after photos on photo paper and place them in a 3-ring folder with a clear plastic front. Get those beautiful photos right on that front page so the real estate sellers will be drawn to it, and see the benefits of your services. 
  4. Consider e-mailing links of your before-and-after photos to agents who can print out your beautiful, high-quality images to photo paper on their own! (Even less cost to a home stager)elegant staircase

These were just my quick thoughts that I believe could be beneficial to Home Stagers, Real Estate Listing Agents, Home Sellers, and even Home Buyers! Since many real estate buyers have a hard time getting a mental picture of how they could make use of certain rooms; a book of practical uses, or even better... an already staged home, would help them realize the benefits of buying a house or condo that they may not otherwise have considered.

I'm sure there are other possibilites. Feel free to comment with your own ideas. And be sure to view the fabulous before-and-after photos on Ginger's post. They really draw attention to some very simple yet drastic solutions to problematic rooms and spaces. And if you're a real estate home stager, please comment so agents in your area will be able to find you (or re-blog this if you like). And I'd love to hear the ideas that I'm sure so many of you have, in addition to my quick thoughts. Or feel free to elaborate on my ideas. Or let us now how you're already promoting yourself in your area. Working together right now is tantamount to the success of ALL parties involved in a real estate transaction!

Looking forward to the brainstorming session, and the success stories as well!  :-)

www.LisaHillRealtor.com

If you're a real estate buyer, or a real estate seller in the Daytona Beach, Port Orange, Ponce Inlet, Daytona Beach Shores areas (and all other cities in east Volusia county), Lisa Hill is a Daytona Beach native and experienced REALTOR®. Make a Smart Choice and contact Lisa Hill for all your real estate needs.

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Ginger Foust 07/20/2010 03:32 AM
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Rainmaker
595,563
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

Here's another Home Stager with some great ideas!

"Do You Play Guessing Games with Your Potential Buyers?"

Jul 19, 2010 10:03 PM #1
Rainmaker
692,605
Kathy Toth
Ann Arbor Market Center Keller Williams - Ann Arbor, MI
Ann Arbor Real Estate Experts - Kathy Toth Team

We put the stager on the web site http://kathytoth.com/staging_your_home

 

 

Jul 19, 2010 10:18 PM #2
Rainer
407,272
Randy Ostrander
Lake and Lodge Realty LLC - Big Rapids, MI
Real Estate Broker, Serving Big Rapids and West Central MI

Recently I have seen the difference in selling a staged home and it does make a huge difference.

Jul 19, 2010 10:30 PM #3
Rainmaker
360,425
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Lisa, can you see me blushing?  Thanks so much for your kind words and the link-love.  You have some great ideas here and I will come back to comment after I reblog this to a few more stager groups. 

Ginger Foust

 

Jul 20, 2010 03:29 AM #4
Rainmaker
360,425
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Lisa, I've reblogged to stager groups, here on AR and I've asked that they comment here on your original post.  I have a before and after book that I created through Shutterfly and although I love it agents haven't used it, so your ideas are very helpful. 

Here is a link to my website page with a few before and after photos (several will look familiar) plus links to more with RES.  Most professional stager have portfolio or gallery pages on their sites and they would love more visits from RE agents.  Any tools that we can provide to help agents sell staging to seller's we would be happy to provide, especially at low cost. 

The most effective way to SELL STAGING is to make a staging consultation a regular part of your marketing package.   Don't comment on the seller's house at all...leave that to the stager so that you (the agent) doesn't jeopardize your seller/agent relationship.  If the consult is just something that you supply with EVERY listing then clients do not feel that your are judging their property, it's just part of your procedure. 

Thanks again. 

 

 

Jul 20, 2010 04:28 AM #5
Rainer
71,449
Kathleen Emhof
Buffalo, Amherst, Orchard Park and Western New York - Buffalo, NY
Home Staging and Redesign, Experts in Transition

Lisa, you have some excellent suggestions here.  Ginger is someone I subscribe to, and she's not only knowledgeable but creative, as well.

Thank you for the great ideas!  I plan to send out a poll in the coming days!

Jul 20, 2010 05:09 AM #6
Rainmaker
595,563
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

Kathy- Good to know. I guess our area is just behind the times.

Randy- I agree.

Ginger- No problem. I get a lot of my best blogging ideas when I'm commenting on other posts. And I see you're already using a lot of my suggestions. Obviously it's just our area that's lagging.

Kathleen- I found her through a re-blog on one of my subscriptions. But I hung out and stalked a few of her posts ;-)

Jul 20, 2010 09:00 AM #7
Rainmaker
684,900
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Staging Professional

Lisa, thanks for supporting Staging. I have put small binders together for my Realtor/Clients that they can take along for presentations. I try to use actual pictures from their sellers so that they can fill in details about that sales.

Jul 20, 2010 09:27 AM #8
Rainmaker
305,778
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

Thanks to Ginger for reblogging this and thank you Lisa for thinking outside the box for home stagers and Realtors to connect.  I've created a powerpoint and pdf of before and afters that I share with any Realtor who asks (or I offer it). One is a case study of a before and after home and the other is a series of photos of different spaces. It's very simply sent via email or if they'd like to burn a CD and provide it to their clients they can do that as well.

Jul 20, 2010 02:14 PM #9
Rainer
135,656
Birgit Anich
Birgit Anich Staging & Interiors, 203.807.4040 - Norwalk, CT
CT Home Stager Fairfield & New Haven County

Lisa, I got to your blog entry throigh Ginger's re-blog. Thanks Ginger.

Lisa, thank you so much for your feedback and great idea. It is great to get some feedback on how real estate agents and home stagers can work together as a team.

This is a great idea. I will add a downloadable/emailable photo album to the Realtors Corner on my website.

Jul 20, 2010 04:21 PM #10
Rainmaker
595,563
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

Janice- That's how I do my listing presentation. It's on Power Point, and I leave a folder with them. That's why I thought these would go well together =)

Karen- That's great! I wish the home stagers in our area would get more serious about it. They seem to have practically disappeared.

Birgit- Glad to help =)  We really do need each other. We just have to figure out how to make it flow smoothly.

 

Jul 20, 2010 04:58 PM #11
Rainmaker
595,563
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

Ginger- Loved your presentation! And that wallpaper in the kitchen really HAD to go! What a difference!

Jul 20, 2010 05:00 PM #12
Rainer
440,823
Sally Weatherley
EXIT STAGE RIGHT - Vancouver, BC
Vancouver Home Staging, Home Stager Vancouver, B.C

Lisa - thanks so much for getting out the idea that we all need to work together and brain storm as a team.  I have my own portfolio of printed before/after photos, which I take with me when meeting a client for the first time, but often an agent wants to "sell" staging to their client without me being present.  I would be happy to absorb the cost of creating some more photo albums for agents that want to use my services more regularly.  Great ideas here!  Thank you.

Jul 21, 2010 03:53 AM #13
Rainmaker
595,563
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

Sally- Unfortunately, you're too far to help MY clients! =(  After reading these comments, I'm realizing it's OUR area that has a problem!

Jul 21, 2010 05:59 PM #14
Ambassador
4,535,649
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Lisa- first of all thank you for your support of stagers.  I have a "portfolio" of Before and After shots that I take with me when presenting to Sellers and Realtors.  I think people love to see Before and After photos.  And on my web site I have a page or gallery of photos.  Most of the stagers I know have this as well.   We all want to work to get the house sold, and the best scenario is for a Realtor to include a staging consultation as part of their listing package.  Like Ginger says, by doing this it preserves the relationship between the Realtor and the Seller.

Jul 22, 2010 01:17 PM #15
Rainmaker
595,563
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

Kathy- I think it's great that so many stagers are providing this level of service to get their work in front of the public. I may need to have a chat with a couple of home stagers in our area.

Jul 22, 2010 06:53 PM #16
Rainmaker
620,313
Linda D. Pufford
Stage with Divine Style - Home Staging - Novato, CA
ASPM, Marin/Sonoma Home Stager

Kathy,

Thank you so much for this post...it really is great to have Realtors support Staging.  I too have a before and after book.  One is just for vacant homes and the other is of occupied homes that I staged.  I bring it along to show Sellers and Realtors when I meet with them. 

Each home I stage I make a flyer that I put before the B & A pictures.  The flyer gives my information and also the stats of the home that sold.  Something like this home sold in 2 days after staging.  Most everyone who looks at the book takes special interest in the stats on the flyers, it has worked well for me.  I could email you some samples of them if you want to see them.  Thanks again for the great post!

Jul 24, 2010 10:59 PM #17
Rainmaker
595,563
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

Linda- That's great! Sounds like you're on top of your game =)

Jul 25, 2010 03:56 PM #18
Rainer
36,206
Leanne Allen
Center Stage, LLC - Burlington, IA

Thanks for sharing your thoughts, Lisa.  I have a portfolio of before/after pictures but I must admit that I've only viewed it as a tool to use when selling my services to REAs/sellers.  It never occured to me that it might also be something that the REA could use during a listing presentation to help him/her acquire a listing.  Thanks for helping me discover a way that I can assist the REAs in my area!

Jul 26, 2010 01:48 AM #19
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