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How Real Estate Professionals Can Use Foursquare

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If you have not yet heard of the popular app Foursquare, you are sure to hear of it soon. With all the talk of security and privacy on the internet, it is hard to believe that an app that is all about letting people know where you are would have such a meteoric rise, but it has. And as the old real estate cliché says, it is all about location, location, location.

Foursquare lets users check-in at various locations, giving them the opportunity to win prizes and compete with other users to become the most frequent patrons. Foursquare users relish gaining high status as frequent visitors and like to brag about becoming "mayor" of certain venues, especially if they have ousted someone else they know to become mayor. Businesses like restaurants and museums register on Foursquare and take advantage of the fact that it is a great promotional tool. Every mention a business gets each time a Foursquare user checks in is great publicity.

Did you know that real estate professionals can also use Foursquare to their advantage? While it is true that users may not want to stop by your office so many times that they become "mayor," you can still make your business a possible venue on the site and offer discounts.

Individual real estate agents can join Foursquare to reward current clients and promote themselves. Your brokerage can even register listings and offer prizes to people who check in when they attend an open house or visit with an agent.

Although Foursquare is location-based, this does not mean that only people in a user's general area get the message when they check into a location. Many Foursquare users broadcast their Foursquare posts on Facebook and Twitter. People all over the country and all over the world see these posts. Those who are planning to buy real estate in your area might look you up after learning about you through Foursquare.


Posted by


Samson Properties - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

This should definitely be featured. I have registed with Foursquare but I haven't used it yet. Also Gowalla is another one I am sure you have heard of. I need to start using this app starting this week. Thanks for sharing. Great post.

Jul 20, 2010 04:21 AM
Jerry Mcclellan
Goprosystems - Westlake Village, CA

Lanre, yes I have heard of Gowalla, they are very, very similar. although in my opinion Foursquare is more popular.

Karen, Exposure is the name of the game and yes it does, will and has help(ed) sell homes.

Jul 20, 2010 04:39 AM
Bill Somerset
Re/Max Realty Group - Dover, NH
ABR, e-PRO - Realtor - NH Real Estate Agent

I have seen some local agents using it but honestly had no idea what the purpose was.  I guess I will have to go over and check it out sometime.

Aug 04, 2010 03:44 AM
Sam Miller
RE/MAX Stars Realty - Howard, OH
Knox County Ohio Real Estate Specialist

I have not found a way to truly leverage FourSquare for real estate and overall I do not see our industry having as much value as I see FourSquare has with restaurants, movie theatres, bars and health clubs. 

Sep 13, 2010 10:03 AM
Andrew smith

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Mar 09, 2011 07:54 PM
Paul Gapski
Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA
619-504-8999,#1 Resource SD Relo

thank you very much for the informative and interesting post. I get so much out of the active rain network.

May 23, 2012 02:57 PM