At the recent Inman Real Estate Connect Conference in San Francisco, Wordpress continued to gain visibility as the modern platform for real estate websites. A full half day workshop was dedicated to the platform and it's use in the real estate space. Over at Agent Applause, I'm continually on the look out for great examples of Realtor websites built on the wordpress platform and a recent post highlighted Realtor Amanda McMillian's Chicago Home Partner's Website as a great example. I've also highlighted the Good Life Team's wordpress website which is the online foundation for Krisstina Wise's brokerage and is part of the package that warranted her group a 2010 Inman Innovator Award.
It seems fair to say that Wordpress isn't going anywhere as a development platform for real estate. I advocate it for agents, even if they aren't interested in blogging. Wordpress allows Realtors to set up sites that look like websites, de-emphasize the blogging portion of the site, and still maintain a customized look and the flexibility of changing content quickly and without reliance on a developer.
Check out this example from Glen Oaks Escrow - one on my Harmon Enterprises clients. I project managed the building of their new corporate website, which is built in Wordpress. Although we pulled in the blog element onto the home page, the majority of the site appears to be a static website, worthy of representing the corporate presence of the company. Yet because it is built in Wordpress, their is an inherent flexibility in the site that allows for the company to change page content, update employee information, and post new pages as the business grows or chooses to emphasize different areas of expertise.
Realtors have the same opportunities with Wordpress. For 32 great examples of Real Estate Wordpress sites, check out this post which gives screenshots and URLs for some great examples for Realtors to model their sites after. I'll be updating the presentation soon with additional examples. Stay tuned for an announcement soon. Do you have a great real estate site, or know of one, that is built on Wordpress? Let me know - I'd love to see it!