Sharing is caring! 
Have you ever heard the saying “It’s the little things that count”?
I hear this phrase used in virtually all aspects of life, from projects and work to personal relationships. When you take some time to think about it, you can’t help but realize how true this statement really is in our everyday lives. Well, when it comes to social media marketing, it is no different.
Earlier this week, I was reading Michael Brito’s blog and he talked about the 4th of July vacation he took with this family. They stayed at a place called the Sheraton Delfina and I must say, I was pretty surprised to hear about how the hotel leveraged social media.
In short, here’s the breakdown on how the Sheraton Delfina utilized social media in Michael Brito’s scenario:
- After his trip, the hotel followed Michael on Twitter. Because of his pleasant experience with the hotel, he followed them back.
- The hotel then sent Michael a message via Twitter asking him to check out and “Like” their Facebook Page for updates and specials. Again, since he enjoyed his stay with the hotel, he not only ended up “Liking” their Facebook Page, but he also left a post on their Wall thanking them for the pleasant stay.
- A few hours later, the hotel responded to Michael’s Wall Post and let him know they were happy to hear they had a great stay with them.
So What Were The Results Of This?
Just by doing these little things, they obviously left a memorable impact on Michael. Not only is he following them on Twitter, but he also “Likes” their page on Facebook and he even posted about his positive experiences at the hotel on his blog.
I don’t know about you, but that sounds like the characteristics of brand loyalty if you ask me. The crazy thing is, when you think about it, these three things the Sheraton did for Michael after his stay probably didn’t take more than 10 minutes of their time. But they want above and beyond the call of duty and did things Michael never would have expected.
…and it’s those things I believe that turned Michael from a satisfied customer to a loyal customer.
When it comes to real estate, you should be doing the exact same things. No matter if you just closed a deal with a client or even if a client decides to work with another real estate professional, doing little things like the Sheraton did after the business relationship is over can really leave lasting impressions on the recipient. This in turn will not only leave positive impressions with the client, but they will also be more interested in sharing their experiences (like Michael did) with their friends and fans.
That being said, what little things have you done for you current or past clients lately?
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