Real Estate is Local

Real Estate Broker/Owner with Franklin Homes Realty LLC

Have you ever heard the term, "Real Estate is Local"?  Have you ever wondered what that means?  Real estate can vary from state to state, from county to county, from city to city, and even, from neighborhood to neighborhood. 

What does all this mean to you as a buyer or seller?  It means that the condition of your local real estate market may be very different than what you're hearing on a national level.  Why should this concern you?  If you are looking to sell your home, and you haven't sought the help of a local real estate agent, and you are basing your decision not to sell on what you hear in the national media, you may be misinformed.

Real estate is local.  The only way to get a true picture of what is Franklin TN Real Estatehappening in your community is to seek the help of a local agent.  Your next question may be, "How local should this agent be?"  At risk of being criticized by my fellow agents, very local.  If you are looking to sell, I suggest that you find an agent that is within the same county, if not the same city.  If you are looking to buy, you are better served by someone that knows the area of interest very well.

As a licenced Realtor®, I have been given the authority to sell real estate anywhere in the state of Tennessee.  However, I only have access to the Middle Tennessee Regional Multiple Listing Service (MTRMLS).  The MTRMLS serves 51 counties in Middle Tennessee and hundreds, if not thousands, of cities in those counties.  While I have access to information regarding active and closed sales in those communties, I don't believe it is in the best interest of my client to work in all these areas.  Why?  Because I won't know where schools are located, where the nearest grocery store is, where the closest playground is, etc. 

Remember, real estate is local.  Therefore, in the best interest of my clients, I have chosen to work in Williamson County only.  That being said, I have sold homes in other counties and I currently have listings in other counties.  Why?  Because I was working with clients whose search began in Williamson County and then migrated to a neighboring county.  My clients wanted to continue working with me.  Those same clients are now selling their homes and called me to list their properties.  Since real estate is so much about trust that is established over time, I gladly listed their homes to sell.

You will hear other agents tell you that the location of their office doesn't matter.  That they can sell your home from any location because so much of real estate is transacted over the phone, through e-mails and through fax--that it isn't necessary for them to be within close proximity of the listing.  But what if that home is vacant?  Is the agent regularly stopping by to make sure all is fine with the property?  What about home inspections, appraisals, and other things that come up?  Who is going to let these people into the sellers home?  Not the agent, if he's too far away. 

For example, I recently got a call while I was working desk duty.  The caller was inquiring about a listing that was 2 hours away.  It was listed by an agent in our office that had not returned any of the caller's messages.  The property was vacant in a rural area.  The caller said someone had broken into the home and that the front door was standing open and everything had been stolen.  Even the toilet, vanity and tub were missing.  I contacted the listing agent to tell him that someone was interested in the property but everything had been stolen out of the house.  He advised me to tell them to make a low-ball offer and he would get his seller to accept it.  I explained that I wasn't interested in working in an area that was 2 hours away and that he could contact the interested party himself.  He told me he didn't want to drive out there either.  This was a property that he had listed but he was unwilling to go show the property or even do the work to sell this listing.  Now tell me, how does this best serve his client, the seller?  It doesn't!!

I want my sellers to receive the best service possible when listing their home.  I feel I can provide that service by only listing homes in the county that I live and work.  I want my buyers to know that I have a wealth of information about Williamson County because I don't have to try and know everything about the other 51 counties in Middle Tennessee.  However, if I don't know an answer to a question about Williamson County, I know where to find it.  Williamson County TN includes the communities of Franklin, Brentwood, Spring Hill, Thompsons Station, Leipers Fork, College Grove, Arrington, Fairview, Nolensville, a small part of Nashville and even the lesser known communities of Bon Aqua, Eagleville, Kingston Springs, and Primm Springs.

Real estate is local.  The best way to get all your questions answered about buying or selling a home is to work with a local Realtor®. 

If you are looking to buy a home in Williamson County TN or sell a home in Williamson County TN, then give me a call at (615) 495-0752 or visit my website at  If you want to move into the area but are unsure if this is the location for you, just pick up the phone and call.  I have aligned myself with other agents in Middle Tennessee that are of like mind that can help you buy or sell a home.


Posted by
Tammie White, Managing Broker/Owner
Franklin Homes Realty LLC
Franklin, TN
(615) 495-0752 
This posting with the content written here and photographs displayed are the intellectual property and opinions of Tammie White of Franklin Homes Realty LLC. Any party who uses this material without the written permission of Tammie White is subject to copyright infringement and possible lawsuit.

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Tori Stamps
Stamps Realty - Franklin, TN
MA JD - Broker/Owner Franklin TN Homes for Sale

Ding, ding, ding!  Tammie, you are right on!  I've been laughed at for taking that stance.  But truly, whose interest is served if I list a house 2 hours away?  Am I able (willing?) to drive 2 hours one way when someone wants to see it who doesn't have an agent?  Not usually.  Can I check on it regularly?  No.  Do I know diddly-squat about the area? No.   It's not fair to the client.  This is where the Code of Ethics is clear - meaning, your clients best interest should come before your potential commission.

I recently had a call to list some land here in Franklin - and possibly in another community on the other side of the state.  I don't know squat about the other side of the state so I'm (hopefully) pulling in another Active Rain agent who IS familiar with that area to co-list it with me.  I'd much rather share and do my client right than pull something like what you described above.

Oh... and I love your new pic! 

Jul 22, 2010 10:02 AM #1
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Tori - There are many agents in my office that would argue this point.  But I've seen the way they give their clients a lack of service because they might have to drive an hour to meet with them.  I know by serving Williamson County alone, I can concentrate my marketing in that area and not have to know everything there is to know about the Nashville area.

Jul 22, 2010 11:13 AM #2
Renée Donohue~Home Photography
Savvy Home Pix - Allegan, MI
Western Michigan Real Estate Photographer

Exactly!  You know *your* market area the best.  I bet you can even walk in certain subdivisions knowing how much stuff is selling for in price per square foot.  Pricing right the first time can save headache and troubles down the road (not to mention time w/ holding costs which = $$$!!)

Jul 26, 2010 09:38 AM #3
Michael Bergin
Coldwell Banker Residential Brokerage - ABR - SRES - Alexandria, VA
Northern Virginia Real Estate

Tammie - I'm almost to the point where I won't go outside the beltway.  The travel eats up my time, gas money and ultimately my comission.  Sure, I can read the specs, submit the offer, and do the deal but at what cost? This is why we have referrals!


Jul 27, 2010 01:54 PM #4
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Franklin TN Homes for Sale
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