Special offer

Why CASH Isn't Always King...

By
Real Estate Agent with Huntington Beach, Newport Beach, Seal Beach, Irvine REALTOR

I've noticed an interesting trend lately. And by interesting, I mean completely and utterly frustrating.

Recently, I've been lucky enough to be working with a few "All Cash" buyers, or at least lucky in so much as their purchases weren't reliant on a bank. Yes, interest rates are ridiculously low, but you still have to qualify, which is not an easy task. The cash buyer solves this problem, and assuming they make a reasonable offer on a property, the transaction should be quick and painless, right?

Some of you may notice that I put the word "reasonable" in front of the word offer. That wasn't an accident. On a $600,000 home, I just had a buyer ask me... "Do you think they'll take $450,000?"

No. I don't. {I really really don't. In fact, I don't want them to. I don't even want them to counter! I just want a nice, quick rejection. And why? Because you're offer is LUDICROUS!}

Even if we want to debate the "bottom of market" that we may or may not have hit, we're pretty darn close.
And while I don't have a crystal ball, I'm going to go out on a limb and say we do NOT have another 30% drop to go. Personally, I don't think we have another 20% to go. So if my cash buyer wanted to write a low ball offer, I would have suggested $540,000, and would have prepared my buyer for the next step, which would more than likely be a counter offer. Some of you may think I should write the offer for whatever my client wants to write the offer at. And for the most part, you're right.
But where's the line? When do we put our reputation first? These are tough questions, but if you know the market you're in, and you know your client wants to write an offer that is light years away from making any sense, what's wrong with saying, "I'm sorry, but I won't submit an offer that low."

There are plenty of Trustee Sales, Monday through Friday around here. You got cash? You want to see if you can pick a home up for 70 cents on the dollar? Give it a shot. You don't need me for that.

I'm a Realtor. That means I work on commission. My TIME is king.

Posted by

Rob Magnotta ~ http://www.servinghuntingtonbeach.com

714.330.9558 direct

Huntington Beach Short Sale Specialist Huntington Harbour Homes     Huntington Beach Short Sale Specialist Huntington Harbour Homes     Huntington Beach Short Sale Specialist Huntington Harbour Homes     Huntington Beach Short Sale Specialist Huntington Harbour Homes     Huntington Beach Short Sale Specialist Huntington Harbour Homes     Huntington Beach Short Sale Agent & Huntington Harbour Homes Top Realtor                      Green Realtor Orange County Homes Green Real Estate Agent     Huntington Beach REO Broker Orange County Homes REO Top Agent     Huntington Beach REO Broker Orange County Homes REO Top Agent

Comments(209)

Geneice McCoy
Real McCoy Brokerage Company LLC - Augusta, GA

What cash buyers often forget is that it's ALL cash to the seller, even financed deals. They can't bring a briefcase full of cash to the closing. The only thing about cash is that you are likely to close sooner than a financed deal, but that's about it. But, that advantgage is not enough for most sellers to take a low offer. Why should they? They can just wait for a better offer, especially if it is priced right.

Jul 25, 2010 07:41 PM
Geneice McCoy
Real McCoy Brokerage Company LLC - Augusta, GA

By all means, submit the offer anyway for your own protection!

Jul 25, 2010 07:49 PM
Anonymous
Linda Yates

Great post. Education is key. Sounds like an investor mentality. This buyer will more than likely keep the attitude that his cash will get him a good deal.

Jul 26, 2010 02:56 AM
#201
Rob Magnotta
Huntington Beach, Newport Beach, Seal Beach, Irvine REALTOR - Huntington Beach, CA
Huntington Beach & Newport Beach Coastal Specialist

Real McCoy - Not sure what you mean. This was not my client, and they weren't looking to submit an offer on one of my listings. This was a new buyer I referred to another agent who wrote the offer for them, which was then quickly rejected. They've written 8 offers so far... All rejected.
You're right about sellers. They don't care how the money gets to them, so long as they get the best price for their property.

Lisa - I agree that no matter how bad the market is, giving homes away still doesn't make sense.

Linda - Education is huge! But the buyer, or the seller for that matter, has to be willing to learn. If not, it's tough to help them. It can still be done, but the whole dynamic changes.

Jul 26, 2010 04:19 AM
Tina Beasley
Florida Homes Realty & Mortgage, LLC - Saint Augustine, FL
It's not about me...It's all about you!

I feel you pain man!  I have the same issues here in MD.  I write offer after offer for some of my investor clients and they just don't care about my time, paper, ink, etc.  It is so frustrating, but I just have to keep going.  Stay postive and just know that you are not alone.

Tina Beasley, Associate Broker                                                                                                    

Real Estate Professionals, Inc.

Jul 26, 2010 02:10 PM
Nicole Donaghy
Re/Max Purpose Driven - Lexington, SC
Helping Families Home in Lexington and Columbia

You have a lot of comments here, which I didn't have time to read, but I wanted to let you know my solution to this issue.  When a buyer wants to submit a ludicrous offer, I say, well, let me check with the listing agent to feel out the situation.  I then call the listing agent and ask them if their clients would consider the offer my client is proposing.  They usually check with the sellers, call me right back, and tell me, "No."  It is usually right in front of my clients.  So we have a rejection and can move on to other, more reasonable activities!  It's a win-win -- I didn't waste my time or tarnish my reputation by putting such a ridiculous offer on paper, and the sellers didn't have to be horribly insulted by reading such an offer.

Jul 26, 2010 03:41 PM
Anonymous
Vinnie

Rob,

Thank you for initiating this enlightening blog. I cautiously present my perspective as an investor joining this blog as the minority amongst a throng of realtors. My husband and I are new investors who entered the real estate culture through a pricey seminar my husband bought into believing it would make us rich LOL! We had no idea what "due diligence" or "hard money" was.  We believed if we did what our instructors said, we would succeed in real estate investing. We believed we would be accepted and respected by the agents as business associates working together to move properties requiring significant renovation. We believed our "low ball" offers would be embraced and understood.

We found quickly that seminars are expensive and don't provide the "hands on" education required to fully understand the real estate culture. We found it was expensive to acquire hard money to complete real estate transactions. We found the formula to calculate purchase price needed to succeed in real estate investing was an offer that many sellers, realtors and REO agents found insulting. We found dishonesty and fierce competition with agents and investors. We found agents who only wanted to work with us if we could prove we had cash even though our credit scores exceeded 750 and were over 800 prior to entering into this whole new world. We found agents, new to real estate were frustrated with offers we made according to the formulas taught. We found agents and other investors who felt if we had cash we could afford to lose 20K! We found agents insisting we sign exclusive agreements-which we were taught not to do as these deals are not easy to locate and exclusive agreements frustrate both agent and investor. We found agents who would not return calls. Relatives who were agents told us we are the real estate agents worst nightmare! I understand more fully that investors are often considered time-killing, energy-sapping, slimy bottom feeders.

I believe that real estate may be a good investment providing there is sufficient profit to justify a return on investment. We are not wealthy with money to throw into a bad deal. We work full time in the health care and service industries, we have six children and still have bills to pay. We found the only way possible to make some of these deals work is to avoid the expensive cost of obtaining financing. We are using our retirement savings to invest cash in real estate so we can retire and be self reliant. Cash is king not only to the deal- which I see it is not really that important- but it is important to the investor who needs cash to leverage a loan or cannot afford to add financing cost to a slim profit margin.

The right deal is not easy to find. We feel bad when we have explained our purchase intentions and parameters to an agent and they expect us to be excited over a property that doesn't work for us. They find a property in a great location, when in the right condition would sell for $200K. We have a killer deal at $150K. After obtaining bids from reputable contractors we find property needs $30K in renovation $20K in closing costs, holding costs and commissions. We find the seller won't go lower and we would be in a position to make zero profit for a whole lot of work. Many hours were spent by the seller showing the house, the seller's agent, the buyer's agent, the contractors and the investor. Our formula would require a maximum purchase price of $ 135-138K on this property making $12K profit and not accounting for any unexpected renovation expense or the property not selling as expected.  This is the maximum offer and is often seen as insulting, ridiculous and ludicrous.

I don't know all the agent rules and regulations because I am not an agent. I depend on the agent's specialized knowledge to guide us to appropriate properties. It is important to communicate expectations up front with the investor, the real estate agent, and the contractors submitting bids. When the numbers work they create an environment that we can all thrive in. Understanding the level of knowledge and experience of both investor and agent is critical to creating a business relationship that will not result in frustration and unprofitable time, and an emotional roller coaster.

I will use this blog to educate myself to communicate more fully with the real estate agent so I can measure their temperament and understanding working with us as investors and emphasize the importance of an open communication, expectations on purchase parameters and the risk they take working with us as an investor is linked to the risk associated with the property.  We all have choices,  and if we find agents who don't want to work with us and deals that don't turn a profit, we will seek other agents who do, and investment options that will. We also truly appreciate the agent who does understand us and is willing to work with us and teach us the culture, customs and language of real estate.

Vinnie

Jul 27, 2010 12:29 AM
#206
Jan Bodine
Program HR 3648 - Louisville, KY

Rob, 

FYI, I referenced and linked back to your blog post in our company's blog.  We've processed thousands of short sales and our processors are talking all day every day with lenders.  You may be interested in the trends we've notice as it pertains to cash offers. You can check out our blog post here.

Jan

Jul 27, 2010 06:58 AM
Rob Magnotta
Huntington Beach, Newport Beach, Seal Beach, Irvine REALTOR - Huntington Beach, CA
Huntington Beach & Newport Beach Coastal Specialist

Hi Jan,

No problem, and I'm glad you stepped up and acknowledged how this dynamic has changed! I enjoyed reading your post, and have looked into HR 3648 myself. Let's stay in touch!
Take care...

Jul 27, 2010 08:20 AM
Liane Thomas, Top Listing Agent
Professional Realty Services® - Corona, CA
Bringing you Home!

Great post, and thanks for helping spread the word. We have the same buyers in our market. It can take awhile to get our buyers educated. So send them to the auction and then list the homes they buy!

Jul 28, 2010 09:55 AM
Deborah Grimaldi
Grimaldi Appraisal Services - Cranston, RI
(401) 837-9633

Well said Rob , I could not agree more. If we do not educate these buyers, who will?

Jul 28, 2010 12:19 PM
Victor Zuniga
Berkshire Hathaway Home Services California Properties - San Diego, CA

Well put Rob. Been there and done that. We can only present the markt comparables and try and educate our clients. As they say you can take a horse to water but you can make him drink.

Jul 28, 2010 12:24 PM
Aaron Norris, MBA, APR
The Norris Group Hard Money Lending - Riverside, CA
Hard money lending and real estate investments.

 

As an investor, I can understand your frustration and it's irritating to hear about some investors giving us all a bad name. Not all investors are built the same just like not all agents are built the same. I'm sure you know plenty of Realtors that don't present HIGH offers because they have some vested interest or double closing at stake. My latest favorite was a Realtor who wanted $5,000 cash to submit my friend's short sale offer (no, it wasn't a low ball) in the Laguna Niguel area.

As investors, we will certainly offer a price that makes financial sense.  We can't work for free and we bring a lot to the table besides cash that I often think gets overlooked. We not only have time in the transaction but money out on renovations and holding time.  We get fined by the city for leaving trash cans out or let the weeds grow.  Occasionally we get robbed and have to re-pay for repairs already made. Along the way, we create jobs, repair blight, clean up neighborhoods, create tax revenue, create high comps, and do it multiple times per year. 

Agents that have an investor pro as part of their team should expect at least some of the following benefits:

 

  1. Multiple Transaction: Instead of single transactions per year with one person, you get multiple transaction with the same team
  2. Fast Closings: Cash is king. Having closed on a personal residence recently, I have full appreciation of the nightmare that is currently our credit market.
  3. No Contingencies: Investors are buying “as is” and are not giving lists of fixes needed before the property closes
  4. Fast-Closing Inventory: An investor home is typically clean, renovated, and vacant. Move-in ready with no seller contingencies allows for less closing nightmares as a listing agent.
  5. Time ROI: Working with the same team leads to expectations and automations. Transactions can be faster and less costly when a team is well built and well maintained.
  6. Free Farm List: An agent can build a buyers list for the next move up market! This alone is worth the price of admission.
  7. Referral Feed: An agent’s entire team will benefit from multiple transactions as will all the peripheral services involved. Those home inspectors, escrow, title, and mortgage brokers will become advocates for you and possibly send you more business as well.
  8. Advertising & Exposure – More signs on clean properties help brand you and your inventory if you’re listing for an investor.  You become a magnet and get lots of sign exposure. From our research, it’s one of the best advertising mediums.
  9. Easier:  I don’t know how buyer’s agents do it.  Working with investors is often MUCH easier than dealing with buyers interested in seeing the inside of 50 houses before they decide. (If they even let you write the offer)
  10. More Money: Some investors actively ask the agent to double end a sale and potentially even become the listing agent after renovation. So many possibilities.

 

There are plenty of investors out of touch with the market.  Even "low ball" offers have to be at least realistic. We're not going to come in and ask for something the market won't bare, at least without proof for you, the agent, to bring to the bank. Examples: home has water damage, title issues, termite problems, owner issues, no kitchen, etc.  We can appreciate that 70% of current market value is sometimes 20% of what the bank is owned on the original note.  Well, at least in California.

What we won’t do is lose money and work for free or pay for the privilege of fixing up a house.  You don’t might getting your commission cut if we don’t make money, do you?  Sure you do! 

If an investor hasn’t done his/her homework and can’t talk you under the table about comps, short sales vs. REO closes, what it will take to rehab the house, etc., they haven’t done their homework and you’re not working with a professional.  You are wasting your time. There’s a big difference between a speculator and an investor. 

 

Jul 29, 2010 09:00 AM
Rob Magnotta
Huntington Beach, Newport Beach, Seal Beach, Irvine REALTOR - Huntington Beach, CA
Huntington Beach & Newport Beach Coastal Specialist

To Everyone Who Has Responded Either With Comments or Via Email - 
It's interesting to note that, in general, the majority of real estate agents agree with the post, while all the investors disagree. Some of you might be saying "well, duh", but I think this demonstrates exactly what the problem is. There is a disconnect between agent (the one who is supposed to be the expert in their area) and investor (the one who also believes they are an expert in their area).

So with two cooks in the kitchen, the next question becomes, how do you close the gap? How do you bring two experts together when they tend to disagree on the approach?

I think due to the overwhelming response to this blog, I will try to answer that question next week (sorry guys, it's the end of the month and escrow's gotta close!!!!)

Thanks for all the comments, and please, keep it clean! I don't want to delete comments...

Jul 29, 2010 11:20 AM
Anonymous
cgabhart

As an ex commercial agent who is an investor I can see both sides of the coin. Aaaron makes many great points that many agents don't think about. I also remember getting jack ass buyers who thought they were Donald Trump but without the money.

As an investor I can't tell you how many agents I talk to and tell them what my buying criteria is and they say "that's impossible these deals aren't out there" yet I bought 4 properties this month from agents who know they do exist.

I rarely waste my time making low ball offers and consider the agent a team member and discuss my reasoning for my offer and together come up with a strategy to buy the property at a price that will allow me to make a profit and them to make a commision on the re sale (as a business policy I ALWAYS re list with whomever brings me the opportunity).

 

From the investors point of view though most of you agents have no idea what it takes to be an investor. Agents always thinks the fix up is going to be $15,000 (rather than $50,000) and can't understand why we have to buy at 70% of market minus our fix up costs. Yet almost none will keep there fees in the deals (which I don't ask them to do).

I had to have a 30 minute conversation with a realtor today who was callng me on a shortsale that they felt was worth $250,000 as/is and couldn't understand why I would only pay $170,000 (by the way I didn't ask them to make an offer at 170k I just told them that was what it was worth to me and gave them  the numbers of other investors who I thought may possibly pay more).

I educated him that when I sell (through them) I have 8-10% in selling costs and concessions. I have 6-12 months in holding costs and market exposure of about another 10% of purchase price which leaves me about 10% profit (less than the agent makes when they double end the deal twice).

For a 10% profit I might as well break out my real estate license again and just broker the deal and have no real skin in the game. FYI as an investor I probably spend 20x as many hours on the deal a realtor does and at best make double what the commisions are on the buy and sell (I need to make a 20% net profit on the purchase price).

 

So next time you instantly write an investor off consider that it's not abot the cash is king mentallit but are they legit? Have they been succesful in the past, do THEY have a good reputation. Can they make quick decisions and are they going to close if you do work your ass off and get the deal under contract (I have closed the last 9 of 10 deals I put under contract and the 1 I didn't close I let the agent know up front that there were issues with the city that may and did prevent me from buying it).

 

BTW if any investor friendly realtors works the San Diego area (or wants to learn how to find deals for investors at 30-40% discount) get a hold of me. I do make quick decisions, I WONT WASTE YOUR TIME because I know how valuable it is, and I close. Get  a hold of me.

 

Curtis Gabhart

www.gabhartinvestments.com

Jul 29, 2010 04:23 PM
#217
Valerie Osterhoudt
Johnson Real Estate, Inc. - Cromwell, CT
ABR, Cromwell, CT Real Estate ~ 860.883.8889

Rob.. This is a *terrific* blog.  I'm right there with you on this.  Just because they are coming in with *CASH* doesn't mean that the seller is going to settle for less than what the *NEED* to pay off the mortgage. 

Money might sing and dance, but it doesn't always pay the mortgage... or our commission.

Aug 03, 2010 06:18 AM
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

I'm with you Rob. Some offers are just ridiculous. Must be that infomercial thing.

Sep 13, 2010 03:40 PM
Patricia Beck
RE/MAX Properties, Inc., ABR, GRI, SRES - Colorado Springs, CO
Colorado Springs Realty

It is a difficult situation when a buyer wants you to write an offer that you know will not be accepted and when they do not take your advice.  Cash buyers often think sellers will drastically drop in price because they receive a cash offer, not true.

Jan 05, 2011 02:51 AM
Anonymous
Connie

Yes, while you are a realtor and your time is money, might I remind you THAT'S YOUR JOB!

Investors also have money involved. Possibly if you would have had a better attitude in this entire house bubble we wouldn't be in this position. Thank you for the heads up on all your attitudes though.

Also, remember while your trying to sell a house, your trying to sell it by getting our money. Money "we" worked for. Try it sometime it amazing how protective you can be about your money when you actually work for it which sounds to me like NONE of you want to do in the blog. Submit the offer, do "your" job!

Mar 05, 2011 12:10 AM
#222
Rob Magnotta
Huntington Beach, Newport Beach, Seal Beach, Irvine REALTOR - Huntington Beach, CA
Huntington Beach & Newport Beach Coastal Specialist

Hi Connie - You are incorrect. With no agency in place (in other words, no written agreement of representation), a Realtor is under NO OBLIGATION to submit an offer.

Your judgment of "my attitude" makes no sense.
A) We don't know each other (and can't since you don't publish your last name)
B) We certainly weren't working together during "the bubble"
C) It's an extremely way out there statement to say that my attitude caused the bubble. It's also arrogant to blame Realtors for "the bubble". Were you, an investor, not flipping property for profit back then? So is the bubble your fault?

To be honest, you sound very angry. Perhaps my attitude isn't the problem?

Finally, what makes you think I'm not an investor myself? You're implication that Realtors don't work extremely hard makes me think you haven't been an investor very long. Some of the hardest working people I know are Realtors, working 7 days a week, all hours of the day, and often on holidays. I think your comments show a lack of understanding for several things, but most importantly, what goes through the mind of a seller. To a seller, it's "cash" the second the loan closes and they receive their funds. Low ball offers are generally excepted when the seller is desperate, which can happen for a variety of reasons... and does. But the assumption that "cash" was the main factor simply shows a lack of experience and/or knowledge about the local market. Thank you for your comments.

Mar 05, 2011 04:35 AM