Checklist of Things You Need to Do When You Take a Listing

By
Real Estate Agent with RE/MAX Premier Realty SL3208359

Taking a listing is a huge responsibility.

It takes more than just putting a sign in the front yard, a lockbox on the door and putting the listing into the MLS. There are steps than can be taken to assure your sellers that you are doing your job correctly and that its getting the exposure that it needs.. After all, you do want to sell thecheck mark house.

 

First Day:

❏ Verify tax information and legal description.
❏ Send out mortgage status request.
❏ Write three ads.
❏ Place listing on Web page.
❏ Send thank-you card to seller.
❏ Enter listing information in computer.
❏ Put copies of listing information in floor book.
❏ Distribute copies of listing information to all sales associates.
❏ Put sign and lockbox on property.

Second Day:

❏ Mail out notice of listing cards to at least 20 neighbors.
❏ Call or e-mail seller to tell of above steps.
End of First Week:
❏ Send letter to seller signed by broker.
Day after Caravan:
❏ Collect caravan comment sheets.
❏ Visit with seller to evaluate results of caravan and comments.

Second Week:

❏ Clip ads of property. Send to seller in postcard format.
❏ Check MLS information on computer, verify information, then e-mail to seller.
❏ Call seller to tell of progress. Ask seller to call when house is shown.

Third Week:

❏ Clip ads of property. Send to seller in postcard format.
❏ Run MLS computer check for new listings and listings under contract, then e-mail information to seller.
❏ Call or e-mail seller to fi nd out who has seen home.
❏ Check with sales associates who have shown home; give feedback to seller.

Fourth Week:

❏ Clip ads of property. Send to seller in postcard format.
❏ Run MLS computer check for new listings and listings under contract, then e-mail information to seller.
❏ Call or e-mail seller to fi nd out about who has seen home.
❏ Check with sales associates who have shown home; give feedback to seller.

Fifth Week:

❏ Clip ads of property. Send to seller in postcard format.
❏ Run MLS computer check for new listings and listings under contract, then e-mail information to seller.
❏ Visit seller in the home, and go over CMA. Get price reduction if appropriate.
❏ Walk through property again. Point out areas needing attention.

 

Follwing these steps will keep you client very happy and your chances of selling the home will increase. You need let the seller know that you are earning your commission. COMMUNICATION IS KEY!

Comments (8)

Tish Lloyd
BlueCoast Realty Corporation - Wilmington, NC
Broker - Wilmington NC and Surrounding Beaches

Excellent, thank you so much.  Have suggested this post.  Great timeline and attention to detail.  It is my practice to always have a printout of the current Tax Record and Deed when I go on any Listing Appointment.  Not every area has the ability to pull the Deed online so easily, but every agent has access to the Tax Records.

Thanks again.

Jul 22, 2010 08:16 PM
Kelly Muscarella
Keller Williams Realty - Battle Ground, WA
Turning your dreams into Realty!!

awesome check list thank you...

Jul 22, 2010 09:10 PM
Dan Rosenberger
Harvest Realty - Westfield, IN

Great empasis on communication.  So many things that agents do are hidden.  People see the sign.  They might see the advertising.  But without communication they might be thinking "my agent isn't doing anything" when that really isn't true.

Jul 22, 2010 10:53 PM
Stephen P. Panczak, MBA
Keller Williams Coastal Partners - Palm Beach, FL
Real Estate Agent & Business Coach, (561) 254-8098

Excellent, thank you for sharing this list. I've been looking for such a list for awhile now.

Jul 22, 2010 11:10 PM
Karen Cooper
Karen Cooper | Sr Retail Loan Originator ! NMLS # 223305 | 360 Mortgage Group LLC Austin Texas - Leander, TX
Helping Homeowners w/Home Loans in 27 US States

Jennifer - Your list shows a lot of thought and effort going out to serve your clients. Well done!

Jul 23, 2010 10:15 AM
Barb Fischer
Big Block Realty - La Mesa, CA
San Diego and La Mesa Real Estate

Very nice checklist, Jennifer. You will rise high in real estate!

Jul 27, 2010 12:01 PM
Marian Lake Walker
Staged 2Gain - Inverness, FL
Home Stager Florida, Home Staging Central Florida

What seller wouldn't appreciate such a listing agent?! 

Jul 28, 2010 02:53 AM
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

Thanks Jennifer for this time saving information, I have one but it could use an update have a great weekend

Mar 28, 2014 07:49 AM