Taking a listing is a huge responsibility.
It takes more than just putting a sign in the front yard, a lockbox on the door and putting the listing into the MLS. There are steps than can be taken to assure your sellers that you are doing your job correctly and that its getting the exposure that it needs.. After all, you do want to sell the
house.
First Day:
❏ Verify tax information and legal description.
❏ Send out mortgage status request.
❏ Write three ads.
❏ Place listing on Web page.
❏ Send thank-you card to seller.
❏ Enter listing information in computer.
❏ Put copies of listing information in floor book.
❏ Distribute copies of listing information to all sales associates.
❏ Put sign and lockbox on property.
Second Day:
❏ Mail out notice of listing cards to at least 20 neighbors.
❏ Call or e-mail seller to tell of above steps.
End of First Week:
❏ Send letter to seller signed by broker.
Day after Caravan:
❏ Collect caravan comment sheets.
❏ Visit with seller to evaluate results of caravan and comments.
Second Week:
❏ Clip ads of property. Send to seller in postcard format.
❏ Check MLS information on computer, verify information, then e-mail to seller.
❏ Call seller to tell of progress. Ask seller to call when house is shown.
Third Week:
❏ Clip ads of property. Send to seller in postcard format.
❏ Run MLS computer check for new listings and listings under contract, then e-mail information to seller.
❏ Call or e-mail seller to fi nd out who has seen home.
❏ Check with sales associates who have shown home; give feedback to seller.
Fourth Week:
❏ Clip ads of property. Send to seller in postcard format.
❏ Run MLS computer check for new listings and listings under contract, then e-mail information to seller.
❏ Call or e-mail seller to fi nd out about who has seen home.
❏ Check with sales associates who have shown home; give feedback to seller.
Fifth Week:
❏ Clip ads of property. Send to seller in postcard format.
❏ Run MLS computer check for new listings and listings under contract, then e-mail information to seller.
❏ Visit seller in the home, and go over CMA. Get price reduction if appropriate.
❏ Walk through property again. Point out areas needing attention.
Follwing these steps will keep you client very happy and your chances of selling the home will increase. You need let the seller know that you are earning your commission. COMMUNICATION IS KEY!
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