I was reading some information on the future of real estate. There was a great article on print adversiting that got me thinking about what's next. 3-5 years ago people were not interested as much in the internet and let alone familiar with the term "blog". Now people are getting more and more interested. (and yet only 4% of real estate agents are using blogs. I don't know what the stat is for the mortgage industry. ) On the future of real estate they said:
""Is there any doubt any longer than print advertising is a dying medium? A recent study by TMP finds:
33% of all consumers still consider print yellow pages as their primary source of local business info...
What that really means is 67 percent of people are looking for services online these days. Greg Sterling at Screenwerk calls this survey "the tipping point everyone has been talking about."
Local search is hitting its stride and businesses (including real estate professionals) will need to keep up. It's now more crucial than even to start a local Internet advertising campaign.""
Who would have thought about this 10 years ago? Only 1 out of three people find print advertising useful. (I don't think they are counting marketing so you can keep printing your fylers and post cards. HA)
So here's the question: whats next? podcasting, video casting, ??????. As progressive thinkers...what are you all doing? What is working?
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