Blogging versus print advertising....

It's so true!

You want to be at the first place where your customers are going to look for a home. And isn't it in the 90%'s now that people turn to the internet first now when looking for a home?

So, it makes sense. You want to be where the customers are looking!

Print advertising is a thing of the past!  But we all know it, yet we continue to spend are valuable dollars placing ads to please the sellers. We've personally cut back our print advertising by 70% and are now going strictly on-line, email campaigns, customized websites, etc.  That's where it is.  We also cover this topic throroughly during our listing presentations and you'd be surprised how "it makes sense" to the sellers, they trust us and want us to do what is most effective in getting their property sold.

What I don't understand is those agents who are still advertising in the Yellow Pages, I just don't get it. Oh well!

RE; Chirs & Maria Comment on print ads.  I could not agree more if we were all 20,30, or even 40 but many homebuyers today are Baby Boomers and contrary to what the sellers of web sites and web ads tell you they do not shop on the Internet.  Consider taking a SRES designation class to see how the other half lives (and shops).  There are still people in this world with lots of buying power that do not even have a home fax machine and only turn on the computer to read and send email.  I am related to several of them. I have family members that live in small towns and will drive two hours in each direction to shop instead of going on line and having the items delivered to their doorsteps. So maybe you will never reach these people and they buy and sell lots of real estate.