Does Virtual Tours Work?

Real Estate Agent with Coldwell Banker Dynasty

  I am thinking of investing some time and money to create virtual tours of my listings. When I was at the last Real Estate show held in Arcadia, California a few months ago, they showed how easy it was to create a virtual tour.

  Some of the advantages of having a virtual tour could be that potential buyer agents and buyers can see how the property could be like online which would save their time and yours. Save you and your seller's time from showing the home.

   The disadvantages I see is an investment of time to learn the tools and hundreds of dollars in startup cost. It would also get potential customers to not even to call you if they virtual tour was created in a bad manner.

   One of the reason why I personally want to look into doing virtual tours is that some of my listings are currently tenent or owner occupied and it is very hard for them to show the homes due to schedule conflicts. My thought would be that creating a virtual home would save some of the hassle.

   What are your thoughts and suggestions?

Comments (7)

Shannon Pope
Sundance Realty - Salem, OR

Do you want a video virtual tour or are you going to use existing pictures?

I use point2agent for my website and they have automatic virtual tours put together with music and you can use the unbranded tour on MLS.... of course you can't post these to youtube

Also if you want to post virtual tours on Youtube you can use picasa to make movies with your current pictures, then add music and post from picasa to youtube...

Picasa is FREE....  I just found this site, so my virtual tour skills still need some tweaking, other than that I'm glad I found this...

Jul 23, 2010 07:40 PM
Matt Grohe
RE/MAX Concepts - Des Moines, IA
Serving the metro since 2003

Song: the 2009 NAR report of buyers and sellers shows interest in virutal tours dropping. Most virtual tours these days are just still slide shows.

Jul 23, 2010 07:49 PM
Kelly Muscarella
Keller Williams Realty - Battle Ground, WA
Turning your dreams into Realty!!

Virtual or Visual tours, are another marketing tour.  They will never replace a showing, or make it so a home doesn't need to be shown.  They are not that hard to learn how to do.  I use them on all my lisitngs.  I use

Jul 23, 2010 08:20 PM
Jill McTague
RE/MAX Andrew Realty Serfvices - Medford, MA
DebOnTheWeb & Associates - Medford, MA Real Estate

Song - I've been doing full videos of my listing for the last 3 years and credit the videos for my low average days on market.  I agree with Matt that if you say "virtual tour" but the buyer sees the same photos they just saw in MLS, they will be disappointed.  I take the video myself (the camera you already use should have a video setting) and send it to HDHat for editing for only $29.95.  I pay an additional $10 to stabilize the videos and it's well worth it.  Since you already know your camera, there's no learning curve.  They return the finished video in about 24 hours.

Kelly is right that these won't replace a showing, but it does help give buyers a better feel for the home.

Jul 23, 2010 11:42 PM
Ty Lacroix
Envelope Real Estate Brokerage Inc - London, ON

Song: Why invest time and money when there are sites like Point 2 or in my area anyway, people will do a virtual tour for me for under $100.00 .

All the best with it


Jul 24, 2010 01:04 AM
The Elise Bickel Team
ReMax Select Realty - Pittsburgh, PA
Leasing, Property Management and Sales

For every listing I have I spend about $30 and do about 7 different video/virtual tours. Each tour has different time lengths, different pros and cons. This gives potential buyers more options to view the property and more places that the video will be posted. I find not only have a video tour but having different video tours get people really excited. If you wants links to free video tour sites let meknow. I have a few.

Aug 08, 2010 05:04 AM
Song San
Coldwell Banker Dynasty - Rosemead, CA
Broker, MBA

  $30 for 7 virtual tours is very cheap. I will look into this. Thanks.

Aug 09, 2010 09:06 PM