Give Zillow a try!

Real Estate Agent with Buyer's Capital Real Estate

I decided in the middle of this week that I was going to give Zillow a try. Looking for ways to generate leads so I took a poll and a lot of people that I came in contact recommended Zillow. I think another reason that made me lean toward Zillow was that they have a pretty reasonable buy out clause:  If you don't stay the course of the full year than you would have to pay back the difference between the discount giving and the regular price which was about 15%.

Within days I had a few inquiries and some spam, but I want to see what it could do for me over the course of a couple months! If I like it, Zillow you have a new satisfied customer!

Sara Bonert
Zillow - Atlanta, GA
Real Estate Internet Marketing

Thanks for giving us a try.  I know the Premier Advertiser program will work great for you. 

One of the things that is unique to the Zillow program is that you'll not only receive leads from your own listings, but your information is also surfaced on properties that aren't currently on the market, on zip code specific search results, and on listings on agents who aren't active on Zillow.  So it is important to know this, when figuring out how to respond to the various types of inquires.  But know that whenever you get a lead, it is because the person sent it directly to you, it is not a generic request that just sold to an agent. 

Also, the zip code Showcase Ad is part of the package, and I encourage you to keep that current.  Some agents like to put their personal info there, which helps with branding.  But if you are looking for contacts, then properties tend to work better in that space.  You can change them out whenever you like, so be sure to update for property events like open houses, price reduction or just listed. 

Good luck!  Be sure to let us know if you need anything! And thank you for your business!

Jul 24, 2010 10:27 AM
Song San
Coldwell Banker Dynasty - Rosemead, CA
Broker, MBA

 Matthew and Sara, great information. I have been on Zillow for about a year putting about 2 listings there but didn't really advertise it much on it. After that I have been asleep on Zillow for a few months. Now it made me curious to look into it more. Thanks.

Jul 24, 2010 08:56 PM
Carol Zingone
Berkshire Hathaway Home Services Florida Network Realty - Jacksonville Beach, FL
Global Realtor in Jax Beach, FL - ABR, CRS, CIPS

I just read this, and will have to look into Zillow - I have my listings on there, but haven't looked into anything else. Thanks for sharing.

Jul 25, 2010 01:06 AM
1~Judi Barrett
Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK


Let us know how this works out for you. 

Hopefully it will bring you great leads and you'll have a good report. 

It's nice to find things that work.

Jul 25, 2010 02:05 AM
Marcy Moyer
eXp Realty of California Silicon Valley Probate, Trust, and Investment Sales - Mountain View, CA
Probate, Trust, and Investment Specialist

I would also love to know if this works. There are so many ads that do not bring in business it is important to really track where your marketing money goes.

Jul 25, 2010 07:09 AM
John Sweeney
Crye-Leike Elite Realtors - Jackson, TN

I hope you keep us posted as to the success that you have.  I will follow post to see if it generates business for you.

Jul 26, 2010 04:44 AM
Spencer Rascoff
Zillow - Seattle, WA

Thanks Matthew. Much appreciated.

Some suggestions... You should spruce up your profile page on Zillow. Add some more info about yourself -- it's your online resume. Also, participate in Zillow Advice to get some "contributions" which will increase the chances that clients contact you. Learn more at



Aug 03, 2010 06:32 AM
Brandon DeVere
Force Realty - Las Vegas, NV

I still haven't made the jump to see I will wait to see how you do before making the jump

Jan 07, 2011 06:39 PM