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How to Set Up a Networking Group Part 1

By
Real Estate Agent with McGraw Realtors

NetworkingYesterday I wrote about why you should join a Networking Group.  Many people asked what they should do if there isn't a networking group in their area or if the networking group(s) have no openings.  In either of those cases I recommend starting your own networking group!

And how do you do that?  It's simple!

1)If you're a real estate agent, find a group of other small business owners who are looking to grow their businesses (but who are not in a network group).  I started with my Insurance guy when we formed our first group.

2)Choose a group to affiliate with...or NOT.  Many like the BNI and/or Goldstar models.  To find them, just do a Google search for BNI or Goldstar.  You can search for your regional director and see if there are any other groups in your area.  Even if there are other groups, you can often start a new one.  My new group is going independent this time around because we don't want to be affiliated with a higher up hierarchy.  We want to be able to set our own agenda, dues, meeting times, etc.  We couldn't do that in the BNI system.

3)If you go with BNI, Goldstar or some other structured group, they'll guide you through the process of getting your networking group up and running.  In our case, we're setting up our group around our own agenda.

- Welcome and introductions (if guests are visiting that day)
- Business card box
- Personal Goals Accountability
- Owasso Blog teaching and update
- Business Builder Panel
- "My Business" (once per quarter)
- Special Project Update/Referral Report
- Closing inspirational thought

The idea behind this group is that we want to be a business support group as well as a referral base.  We will keep the basic rule of one person per profession, so that anyone can discuss their business "secrets" or ideas openly, without fear of the competition taking all their stuff and implementing it around town. 

Now, let me explain a few of the items on the agenda. 

The Business card box is exactly what it sounds like.  A box where everyone puts their business cards.  The purpose is to be able to restock your business card book, which will be provided to each member of the group.  Obviously, this isn't an original idea.  Most networking groups do something like this.  The reason is that, to make a referral quickly, you always need to have the cards of those in your group handy.  Each week, each member restocks their cards in the box and takes whatever cards they need for their business card holder.

Personal Goals Accountability is an opportunity for each member of the group to set weekly, monthly, quarterly (or whatever) goals for themself and then to report to the group on how they did.  This isn't a slap your hand if you didn't do what you said kind of thing, but rather an encouragement to set goals and evaluate how you did in hitting those goals.  Each business owner chooses whether or not to participate, what goals they want to set and the accountability.  The idea is based upon giving everyone a safe place to grow their business in a supportive environment.  If someone doesn't want to set personal goals, they don't have to.  But hopefully, over time, they'll see how others are benefitting and moving their business forward.

Tomorrow I'll cover the Owasso Blog Update and the Business Builder Panel.  These two components are a part of what's going to make our group different from others and very powerful. 

Picture from Flickr Creative Commons:  http://www.flickr.com/photos/cambodia4kidsorg/3859200941/

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Information and content in this blog is original to Bob Haywood

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Contact:
Bob Haywood
Bob Haywood
Owasso, Oklahoma REALTOR®

Tulsa, OK REALTOR®/ McGraw REALTORS®
Bhaywood@mcgrawrealtors.com
(918) 272-7272

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Comments (7)

Kellie Morrissey
Keller Williams Realty Success LLC - Littleton, CO
CO Realtor CRS, GRI, CDPE

Timely post for me.... I have been thinking about join a networking group.  I'm going to look at it today!

Thanks again.

Kellie Morrissey

Denver Colorado Real Estate

Jul 27, 2010 02:48 AM
Glenn Roberts
Retired - Seattle, WA

We have a group at the office, but we're all agents. I need to get out more.

Jul 27, 2010 03:02 AM
Connie Case
Platinum Realty Group - Fountain City, TN
Realtor, Knoxville Tn.

Bob,

Over the last year I have gone to several meetings for networking groups and really enjoyed them. When I'm there it seems to be really difficult to think about people I can refer to the others, but I may try it again!

Would you check this website out and pass it on: www.winahouse.biz ! Thanks,

Connie

Jul 28, 2010 01:46 AM
Shannon Lewis
Beringer Realty - Champaign, IL
Realtor, Broker - Champaign-Urbana, IL

Thanks for a great suggestion! I just emailed a friend who's another small business owner to get the ball rolling, and I'm looking forward to reading more about your ideas!

Jul 28, 2010 07:19 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Bob - These are some excellent networking ideas - thanks for the series - I'm reading it!

Jul 29, 2010 02:47 AM
David Okada
Douglas Elliman Real Estate - Manhattan, NY
Service-Beyond Your Expectations

I will look into Goldstar. The BNI group that I wanted to join already had a residential realtor and will only allow one person in each specialty.

Jul 29, 2010 02:58 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I am liking this series.  I will finish the series and may find one to join or try and start one.

Jul 29, 2010 07:29 AM