The 12 Fatal Mistakes Sellers Make and How to Avoid Them #4....a Series
Not Marketing the Property Properly!!!
When buying real estate, the tried and true statement is location, location, location. When selling a home, its marketing, marketing, marketing...
This is a home sellers MOST fatal mistake. A "For Sale By Owner" sign in the front yard will NOT, repeat, NOT get your home sold!!!
Did you know that 87% of buyers found the home they purchased while searching online??? Buyers have more access to information than EVER before, so you better be sure to get your property out there. Make sure you have a website dedicated to your property that is accessible to buyers. Then, get your home on the plethora of online sources available like Facebook, YouTube, Craigslist, Twitter, OLX, Oodle, Trulia, Zillow, HGTV, and about 200 other websites....The downside of trying to sell your home on your own is that the #1 most visited website and where more homes get sold than any other online tool in the world,
REALTOR.COM is available to AGENTS ONLY. So, know that you will need to work extra hard on the other sites to gain exposure because you will be missing out on a good a portion of the buying population.
Once you have your online presence, be sure to get your home in print too. Send out a postcard to all potential buyers, friends, neighbors, family, organizations, colleagues and just about anyone you know who may want to buy your home. You will also need to design a sexy full-color flyer to leave on your property that uses the right colors that make your home stand out the most. You will want to keep your copy sharp and to a minimum, while still painting the value. Most sellers make the mistake of putting together a flyer on their own and they don't know how to do it right. I would suggest if you do not have a design background, to hire someone to do this for you.
Your appearance in print is the first window a buyer has to seeing what's on the inside of the home, don't make the fatal mistake of selling yourself short!
TWO Kinds of Marketing:
Passive Marketing & Active Marketing....
Passive Marketing is hosting open houses, advertisements, flyers...you know, the "average" home selling techniques. Active Marketing is calling, calling and calling potential buyers and asking them if they want to buy your home, getting as much online exposure as possible, measuring the results and then changing your strategy as necessary. It doesn't matter that you've had 50 showings, if you don't have an offer; you better get ACTIVE as to why.
Check Back Tomorrow for the 5th Biggest Mistake Sellers Make in Today's Atlanta Real Estate Market!!!!!
****Here's a recap of Mistake #1 , #2, and #3
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