The City of Beverly Hills, CA will celebrate 9.02.10 Day. I am sure most readers are familiar with the famous zip code, not necessary everyone connected the dots, but on the second day of the ninth month of this year will be 90210. The date matches the zip code. I think it was very clever of the Mayor of Beverly Hills to do something this iconic as this event.
The event will be located at the "old" Robinsons-May's parking lot. (100,000+/- sq feet of which a fourth will be enclosed with air-conditioning for more comfortable dining and seating)
Larry King will host the evening of entertainment, gourmet food and fine wine. The cast of 90210 among many celebrities will be there.
There are four sister cities with the same name and they will be represented as well.(Cannes, Acapulco, Shanghai and Herzliya/pronounced Hertselia/)
Talk about Branding, this is truly branding a name and a city. If for some reason you forgot in these challenging economic times.
If you hurry before they all sell out. You can purchase tickets, everything included, gourmet food, wine, entertainment (live music) Celebrity watching and hob knobbing. http://www/thetasteofbeverlyhills.com t he cost $150.
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