10 Easy Ways to Have Better Communications With Your Customers.

Real Estate Broker/Owner with Tutas Towne Realty, Inc and Garden Views Realty, LLC BK607690

Tutas Towne Realty, Inc

Hi folks. Today I want to talk a little bit about communication. In my opinion, lack of good communication skills and/or systems is the number 1 reason why Sellers and Buyers complain about their agents. In fact, just about every time I go meet with a Seller who has just had their listing expired "lack of communication" is what they complain about.


  • "They listed my property and I never heard from them again."
  • "I always had to call them if I wanted an update."
  • "It would take them days to return my phone call."
  • "They never answer their phone and their voice mail is full" and on and on and on.

Hopefully this post will help you with some systems. If you want to be a "lister" then you need to master these two things.

  1. Price it right.
  2. Keep the listing until it sells. This is done by constant communications with your seller.

If you can master these two then you will have no problem getting and keeping listings. I've written many times about pricing so I'm not going to touch down on that one again. I'm also not going to talk about being a good communicator. This post is about communication systems. This is what I do once I get a listing.

  1. Send the Seller a thank you card when you get back to the office.

  2. Set them up on auto property alerts so as soon as a property similar to theirs or on their street is listed, goes pending or is sold the Seller receives an alert from the MLS. You may want to set  up several of these.

  3. Make a Picasa Web Album with as many pictures of their property as you can. Invite them to the album. Every time an agent goes to show the property send the agent an invite to the web album and cc the Seller.

  4. As soon as the property is entered into the MLS email the Seller the MLS listing.

  5. Set up a video tour and online flyer. Send the link to the "tracking report" to the Seller so they have it. These are usually live reports and will update automatically. The Seller can then click on the link and see how many people are looking at the flyer online. Syndicate the flyer to as many sites as possible.

  6. Create a Google Calendar for the property. Invite the Seller to share the calendar. Every time you take an action on the property enter it into the calendar. The Seller will automatically receive an email with the update. For example: "Had a sign call and sent them the web album. Will follow up tomorrow to see about arranging a showing."

  7. Any time you send out an email related to this listing cc the Seller.

  8. Prepare a new CMA every 30 days and send it to the Seller. ALWAYS suggest a price reduction if needed.

  9. Have your Seller "friend" you on Facebook and Twitter.

  10. Hook them up with a RSS feed (feedburner) for your blog so every time you write a post they get it in their email.

Now folks if you utilize these systems you will rarely have to call your Seller. BUT... they will "hear" from you constantly. You will have no problem keeping the listing until it sells.

In fact, the Sellers will be contacting you for price reductions and listing changes because they are constantly being informed of market conditions. And the beauty is........it's all automated!!! How sweet is that?

***I am NOT an Attorney nor do I play one on TV. Click the button below for my Bio.

The BIO for Bryant Tutas

Copyright © 2010 http://www.brokerbryant.com/ | All Rights Reserved


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***I am NOT an Attorney nor do I play one on TV. Click the button below for my Bio.

The BIO for Bryant Tutas


 Tutas Towne Realty, Inc handles Florida real estate sales, Florida short sales, Florida strategic short sales, Florida pre-foreclosure sales, Florida foreclosures in Kissimmee Florida Short Sales, Davenport Florida Short Sales, Haines City Florida Short Sales, Poinciana Florida Short Sales, Solivita Florida Short Sales,  Orlando Florida Short Sales, Celebration Florida Short Sales, Windermere Florida Short Sales. Serving all of Polk, Osceola and Orange Counties Florida. Florida Short Sale Broker. Short Sale Florida.

 Copyright © 2017 http://www.brokerbryant.com/ | All Rights Reserved


Re-Blogged 13 times:

Re-Blogged By Re-Blogged At
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Real Estate Best Practices
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Brad Rachielles
CENTURY 21 Peak, Ca BRE# 01489453 - Upland, CA

Bryant, Very good post. Have bookmarked and will implement.

Jul 28, 2010 07:34 AM #74
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

Is there some way we could see a sample of the Google Calender concept above? I did not understand "tracking report". Is that part of the RealEstateShows product only?

Jul 28, 2010 07:40 AM #75
Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

That is some awesome stuff.  I already send my sellers email flyers of their listing, but hadn't considered the google calendar.  I like that and I think my internet savvy clients would, too.

Jul 28, 2010 07:41 AM #76
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

Are are as brilliant as you are handsome, BB, but everybody already knows that. I also use Google docs for my short sale sellers so the buyer's agents, their buyers and the sellers themselves can monitor the progress on the short sale.

Jul 28, 2010 08:06 AM #77
Yvette Chisholm
Long & Foster Real Estate, Inc. - Rockville, MD
Associate Broker - Rockville, MD 301-758-9500

BB, thanks for the social media aspects of the communication, that is a great thought.   You have such a useful blog!  Thanks for the tips.

Jul 28, 2010 08:54 AM #78
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

BB, the voice mailbox full people should get out of the business. it is my BIGGEST pet peeve.

Jul 28, 2010 10:24 AM #79
Bryant Tutas
Tutas Towne Realty, Inc and Garden Views Realty, LLC - Winter Garden, FL
Selling Florida one home at a time

Ok so I have been swamped today!!!

I have taken the time to read and each and every comment but don't have much time left to respond. I think I covered everything.

Tracking reports come with most online fliers, tours, videos. As someone else mentioned even YouTube shows you how mnany times the video hasbeen watched. These are the reports you want your sellers to see.

Google Calendars are pretty easy to set up. Once you create the calendar you just "share" it with your seller. They will get an email everytime the calendar is changed. They also have the ability to add stuff to and edit the calendar. They can even do it from their phone.


Jul 28, 2010 10:47 AM #80
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

BB, I love these ideas and am going to use the ones that I'm not already using.

Jul 28, 2010 12:11 PM #81
Gloria Valvasori, Accredited Senior Agent
REAL Experience | REAL Commitment | REAL Results!

All great ways to handle clients... some of which I already do... but really loved your other ideas.. have bookmarked to later studying..

Thank you!

Jul 28, 2010 01:16 PM #82
Lana Robbins Realtor ® Licensed Real Estate Broker
Aloha Kai Real Estate - Clearwater, FL
Licensed in Florida, Washington, and Hawai'i

Hi Bryant. I noticed a few brilliant ideas that I will be using as well.

Jul 28, 2010 01:26 PM #83
Pippa Mac
Chevaux Group Realtor, The Woodlands and Spring - The Woodlands, TX
The Woodlands TX Real Estate

FANTASTIC information here .... you have given me a few more ideas to add to my list on how to stay in touch with my sellers!  thank you!  pippa

Jul 28, 2010 03:09 PM #84
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Communication is so important. People want to hear from you even when there is nothing to say. I wrote an article about this topic titled Realtor communication skills the number one complaint.

Jul 28, 2010 03:21 PM #85
Kent Dills
Broker, Dills Real Estate - Bellingham, WA
Real Estate 817-495-8028, Bellingham, Washington

As usual BB, your system for communicating with sellers is comprehensive and direct.  Bookmarking for further study and implementation!

Jul 28, 2010 03:49 PM #86
Nathan Tutas
Tutas Towne Realty, Inc. - Davenport, FL
Your Central Florida Real Estate Expert
Well obviously I need to get more listings because I don't have any trouble keeping on touch with my listings. LOL Back to the grindstone...
Jul 28, 2010 08:27 PM #87
"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL

Oh Yah...

Talking about Communication? This is how it really works:

  • You talk. I listen.
  • You talk. I listen.
  • You talk. I listen.
  • You talk. I listen.
  • You talk. I listen.

See the trend Babe? It probably means I don't talk much but boy you sure do. And don't go trying to change it. I like not having to talk to you. Talking to ones spouse, of 25 years, is over rated :)


Jul 29, 2010 08:31 AM #88
"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL

Oh Wow...

I think Big Bill just spammed you :)

Off with his head :)


Jul 29, 2010 08:33 AM #89
Vickie Nagy
Coldwell Banker Residential Real Estate - Palm Springs, CA
Vickie Jean the Palm Springs Condo Queen
These are good solid tips that will result in enhanced customer satisfaction. Love the idea about the Google Calendar.
Jul 31, 2010 11:55 AM #90
Christine Hooks
Pino Agency - Pennsville, NJ
Celebrating 25 Years in Real Estate!

Very simple, very smart.  Thanks so much.  This is very helpful to me.

Jul 31, 2010 05:46 PM #91
Elite Home Sales Team
Elite Home Sales Team OC - Corona del Mar, CA
A Tenacious and Skilled Real Estate Team

Sometimes it is too easy and we try to make it terribly difficult.

Jul 31, 2010 06:22 PM #92
Ray Saenz
Exit Realty Laredo - Laredo, TX
Homes for Sale in Laredo, TX - Texas, Realtor

Awesome tips & Tricks ! :) BTW I love google, everything what I have and use now it's google, google android phones in my opinion are the best,  I know about apple but for some reason i"m not an apple fan or steve jobs fan  take care !


Aug 06, 2010 05:23 PM #93
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Bryant Tutas

Selling Florida one home at a time
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