Sharing is caring! 
I thought it would be pretty appropriate to discuss this as the face behind this brand was recently here in Portland, OR. Not only did this person receive quite a bit of attention when it was revealed that he was currently in town, but the brand behind him pretty much went through the roof in popularity in the social media spectrum.
That brand is Old Spice, and the face behind it is Isaiah Mustafa. You've more than likely seen the commercials, but do you know about all of the buzz they are getting in social media?
It seems like no matter where you look these commercials are being talked about. In fact, these commercials have become so popular that I have witnessed something new in social media marketing that I have never seen before: commercialized video responses.
The crazy thing is, this marketing campaign has become so popular that even big-name celebrities are talking about it... and Old Spice is completely taking advantage of it through video responses! See what I mean by checking out the short video responses below:
So, not only has this marketing campaign exploded in popularity on its own, but it is also taking advantage of all the celebrity buzz behind it as well. In addition, I have also seen it discussed both on local and national news broadcasts! Just take a look at their Twitter page and see the kinds of responses they are receiving from their YouTube videos.
What are your thoughts behind this Old Spice Marketing campaign?
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