So many of my fellow agents have different pricing strategies.
Some of them allow their clients to take the lead and then re-adjust later on if the price is to high. I've known many agents to obtain a listing this way be becoming the "yes" person for the sellers, and then doing the reality check later on in order to get the listing.
Others choose the "blow it out of the water" strategy where the list is well below market value in an attempt to generate multiple offers and drive the price up.
Then of course, there are those who put it on at market value and take the middle road.
What is your preference?
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