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Cobb's Favorite Home Grown Lender Still Clicking Along

Friday, August 17, 2007
Staff Report by Rene Bowden

Marietta, GA - "These are the time that try men's souls" wrote Thomas Paine.  Could it be he visioned into the future the days we are now experiencing in the real estate industry? For so long we were cushioned, it seemed, from the downturn in sales of both new and existing homes. Be that as it may it seems my fellow journalists, and I use that term loosely, have finally convinced the strong that they are weak. Except, that is, Ken Cook and his seasoned team of real estate funding professionals at Marietta based Novation Mortgage.

You would think in a time when even the largest lenders are shaken to their very core and indeed even knocked from the branches of the money tree that such a small, local lender would have run away long ago. "Hard work and persistence", repeats the Novation team in their mantra, "always pays off."

"This is no time to run from our responsibility. There are good citizens who need good loans, alternative lending and special care for those of high credit and wealth as well as our neighbors, like the single parents and recently transferred migrants to our area, who need for us to be here as we have since 2001", Cook says. "I have a responsibility not only to provide our services to this community but to continue educating people about the mortgage process and how to fully understand what it is to which they are self committing."

For the last five years Novation has provided in depth training and consultation free of charge to new home buyers and real estate investors alike. Over two thousand people have gone through the classes either online or in house or at one of the remote locations when Ken or any of his well trained mortgage specialists have attended. "We've had tough times getting out the truth", says Branch Manager Myra Cook, "especially where there are a lot of so called professionals who teach nothing but greed and have no clue about the mortgage and finance industry. But the programs developed by Ken have really helped us have more educated clients when they listened and followed his training."

When asked about plans for the future Cook, the Director of Operations of the lender, simply says, "It's coming. Ready or not it will be here. Good thing it it comes one minute at a time. Bad thing is if you aren't prepared and you miss a minute the other minutes stack up until you get over the hump. That's where my industry is today. Knee jerk reactions by some big investors have caused a whole bunch of minutes to stack up. We'll get through it. We always have. America depends on housing and pretty soon all those stacked up minutes will come rushing by."


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For more information phone Novation Mortgage directly at 678-946-0100 and/or visit their website at http://www.novationmortgage.com
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I started writing on Active Rain in 2006 when I was representing the mortgage industry. I am no longer in that industry and many of the older posts contain outdated information. Please do not contact me for LENDING or MORTGAGE questions but rather contact a licensed mortgage professional from your area. I have always been in marketing and branding and that is still what I do. Thanks for reading!

Comments (3)

Bryant Tutas
Tutas Towne Realty, Inc and Garden Views Realty, LLC - Winter Garden, FL
Selling Florida one home at a time
Excellent write up for your compnay Ken. Character always wins!!!
Aug 17, 2007 03:31 AM
Donna Yates
BHGRE - Metro Brokers - Blue Ridge, GA
Blue Ridge Mountains
I have a motto that I belive in by Winston Churchill at the end of my profile about continuous effort!  Seems to be along the same theme as yours, "hard work and persistence".  Here's another one, "this too will pass".
Aug 18, 2007 04:00 PM
Ken Cook
Content, coding, marketing, host. - Marietta, GA
Content Marketer/Creator

Bryant - thank you! Hope you got squared on that short sale you called about.

Donna - yes! One of my mother's favorite sayings. And so far she has been 100% correct ;) 

Aug 19, 2007 03:10 AM