Got a google alert this morning about an article that was just posted 'bout me in the Pennsylvania Association of Realtors' newsletter. I rather like it, so I thought I'd share...
Sphere Includes More Than Friends and Family
Tuesday, July 27, 2010 By Kim Shindle
Working a "sphere of influence" business is not about pestering friends and family to help you get leads, according to Jennifer Allan, owner of Sell With Soul, a real estate consulting company based in Florida.
"Your sphere of influence (SOI) is more than friends and family," Allan said. "To categorize your friends as to whether they'll make a referral and to bombard them with sales material is an uncomfortable way to do business."
Allan defines "sphere of influence" as "everyone who knows you and knows that you sell real estate. That includes people you like, don't like, people you meet every day, new contacts - whether or not you think they'll make a referral."
"Many agents use an SOI business model as an alternative to prospecting strangers," Allan said. "They ‘warm' call their friends when it's clearly a sales call; they send mass mailings to their friends and they spam them with e-mails, all in order to avoid cold-calling strangers.
(This is JA now, not the article)... I've been thinking a lot about my beloved Sphere of Influence strategies and philosophies... and I have some new things to say... stay tuned...
To read more of my SOI ramblings... check out my SOI blog
www.Sphere-of-Influence.com
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