How to Use Twitter (in my humble opinion) - Tip #2 - Panning for Gold Nuggets

Real Estate Broker/Owner with Austin Texas Homes, LLC 453249

Although the title of this post says “Tip #2″, it could rightfully be called “Tip #0.5″ since it probably should have come before my first post on this topic.  :)

One of the biggest points of confusion/complaint with Twitter is this one:

“How can I possibly keep track of hundreds or thousands of people and their tweets?”

Well, you can’t.  So, I would highly recommend using a tool to screen out the noise so that you can really focus on the people you care about.  The top three sites that I can suggest for this purpose are Hootsuite, Tweetdeck, and Seesmic.

Each of these tools has its own features and advantages, which I’m not really intending to cover within the scope of this post, although I may visit each of these in a separate post sometime.  In a nutshell, Tweetdeck must be installed on each individual computer, while Hootsuite is a web-only application, and Seesmic offers both versions.  I have friends that love each one of them for different reasons.

Why are these applications so valuable?

If you remember nothing else here, keep this in mind:  Using a tool like this will enable you to create columns of people and things that YOU deem important.  In other words, you can sort out your REAL friends from the masses.  You can also set up searches by keyword, which is exceptionally valuable.  As a quick example,  wouldn’t you like to know every time someone mentioned moving to your area?

Sadly, many people give up on using Twitter as a business tool before they get around to filtering their feed. It seems overwhelming unless you take the time to narrow it down.  Believe me, I felt the same way when I started there.

As of this writing, I have just over 12,000 Twitter followers and I follow close to 9,000 accounts.  However, I have about 300 people/accounts in my “Real Friends” column.  Obviously, I add (and very occasionally, subtract) people over time, but it’s a focused list of folks that I’m interested in.  Maybe I know them “in real life”, or maybe we’ve just had some good conversations online.  Either way, these are set apart for easier digestion, as opposed to the social media firehose that Twitter could become if unmanaged.

I hope this helps – thanks for reading!


Originally Posted at: 210 Consulting- Social Media Advisors

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If you're looking for a home in the Austin area, you can also visit my primary website at  Thanks!


Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Sybil Campbell 08/04/2010 10:53 AM
  2. Lennar Austin 08/05/2010 08:58 AM
  3. Joe and Molly Murphy 08/30/2010 04:37 PM
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Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Jason,which app do you like best? I just got the iphone4 and am trying to decide which one to

Seems like people like one over the other. I've used all 3 on my desktop but can't decide which I like better to put on my iphone. Have you tried Gist?

Jul 28, 2010 12:36 AM #19
Gerry Michaels
Glasswork Media Arts - Gettysburg, PA
GettysburgGerry Social Meida

Jason, I use Tweetdeck and really like, I still after many months am learning all that it can look great by the way, keep up the good work

Jul 28, 2010 01:37 AM #20
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Great post.  Thx for the tip. Yes, I definitely need to get on Hootsuite soon.  I think that is on the agenda for next weekend (this weekend is Youtube and downloading the videos).  Hard to find the time to do everything/make all these step changes (or minor steps), but I find a little each week works for me.

While I've been meaning to get on hootsuite (and love the fact that you can schedule your tweets), in the meantime, to manage all the myriads of crap from the good stuff, I created lists.  One, in particular, is a list of local tweeps - for my county.  I have a few secret lists, too which include a select few - may 10-20 people.  I made secret so no one would get offended if they weren't on it.

Jul 28, 2010 03:00 AM #21
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

Jason, the push is on for Twitter and hasn't happened for the reasons you've stated.  Hootsuite was recommended to me just last week and I believe that's the direction I'll take.  i liked your "social media firehose"description, if you don't control the flow of the nozzle you're all wet.  Thanks.   

Jul 28, 2010 03:27 AM #22
Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)

Missy - I use Tweetdeck and I got used to it, but Hootsuite or Seesmic might actually be better since there's nothing that you have to install.  For my iPhone, I strongly prefer Tweetie, which was purchased by Twitter earlier this year.  :)

Jul 28, 2010 04:12 AM #23
Larry Lawfer
YourStories Realty Group powered by Castles Unlimited® - Newton, MA
"I listen for a living." It's all about you.
Thanks Jason, I use both Tweetdeck and seesmic. I like them both for different reasons. I think many people think that having lots and lots of followers is good, when really it is the quality of the people you follow and who follow you that is far more important. We don't need to talk to all 500 million facebook users to be successful. Thanks for your post
Jul 28, 2010 12:42 PM #24
Paige Walker
Paige Walker - Pineville, LA
Real Estate Guru - Alexandria Pineville LA

Jason great info for Twitter! I'm there and follow and have followers, however, I don't use it like I should. Appreciate the info!

Jul 28, 2010 02:29 PM #25
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

I haven't really ventured into this arena yet.  I'm anxious for the rest in this series.

Jul 28, 2010 04:00 PM #26
Home Loan Search.Online
Home Loan Search Online - Newnan, GA

I just recently recommended hootsuite to a local real estate agent that is getting more involved with Twitter. Ironically enough I haven't used it very much but I keep hearing social media experts like Jason Crouch talk about it...

Darrell Walters, Newnan mortgage lender

Jul 29, 2010 07:20 AM #27
Meg Zoller
Keller Williams - Houston, TX
Houston Fine Homes

I guess you can sum it up by saying who you're focal group is . . such as your "Mets" vs. your "Unmets".  You make your "Mets your center of attention and your "unmets" folks who you hope will later become your "Mets".  You put them in a filing system to keep them sorted . . .and move them around as needed.  That takes a bit of extra thought and time, but is well worth it.

Jul 29, 2010 06:44 PM #28
Rosalinda Morgan
Brookville, NY
"The Rose Lady"

Jason - Thanks for Tip #.5.  I have to reread it and check it out.  I need more time to digest it and put it into practice. 

Jul 30, 2010 10:18 AM #29
Michael Delaware
North Sky Realty LLC - Battle Creek, MI

Jason this is good encouragement.  I have a Twitter account, but do not use it as much I would like for business.  I have tweetdeck, but need to spend more time on it. 

Jul 30, 2010 12:18 PM #30
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

A very helpful post.  sometimes it is difficult to see how something can be of benefit.

Jul 30, 2010 04:22 PM #31
Joetta Fort
The DiGiorgio Group - Arvada, CO
Independent Broker, Homes Denver to Boulder

I tried diving into the Twitter morass before, but got muddled by all the apps choices.  Looks like it's time to try again!

Jul 31, 2010 07:43 PM #32
1~Judi Barrett
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK


I have not learned to make full use of Twitter... I've read your post, but will re-read.  Thank you for sharing.

Aug 03, 2010 08:49 AM #33
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Good advice and thanks for the "noise" links.

Aug 05, 2010 05:27 AM #34
Reyna Benitez
Re/Max Top Producers - Diamond Bar, CA
Bilingual Spanish & English

I have not yet joined Twitter because it seems overwhelming, but with your great tips I believe is another way of capturing bussiness. 


FYI-Since your in Austin Texas, please keep me in mind for any buyer or sellers willing to relocate to L,A.

Aug 12, 2010 06:52 PM #35
Chris Smith
Re/Max Chay Realty Inc., Brokerage - New Tecumseth, ON
South Simcoe, Caledon, King, Orangeville Real Esta

I have subscribed to your blog Jason.  I will be the first to admit that I have no idea how to use twitter, but am willing to learn.

Aug 30, 2010 04:44 PM #36
Keith Sellers
Sellers Real Estate - Kalamazoo, MI
Greater Kalamazoo and Lakeshore

So much to learn...

Thank you, Jason, I should have subscribed to your blog long ago.  I don't know a thing about twitter, that's why I clicked!

And I also want to read more from 210 Consulting's blog.  How do you put his ad in your side bar?

1 last question -- how do you get those twitter, facebook, etc icons at the bottom of your post?  Do you have a signature block you plop in there?

BTW -- nice colorful photo...and thumbs UP!

Aug 31, 2010 01:52 AM #37
Donna Quinlan
Keller Williams Realty - Newburyport, MA
Keller Williams Real Estate Agent Career Consultan

I use Twitter, but need to be more consistent. I actually took out a library book on Twitter for business. There is so much to learn. Thanks for the helpful hints!

Aug 31, 2010 03:35 PM #38
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Jason Crouch

Broker - Austin Texas Real Estate (512-796-7653)
Ask me anything!

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