Improve Video and Images for Higher Ranking in Search Engines

By
Education & Training with Executive Director of Education at eXp Realty

How To Improve your Video and Images for Higher Ranking in the Search Engines.

Acquiring SEO and traffic to your Blog or Website using great content, titles, descriptions, and keywords etc. has always been a subtle yet powerful strategy in the Blogging community.  Many new businesses and individuals don't start off blogging or creating websites with the understanding of how SEO (Search Engine Optimization) works, or why it might be important to their success. In time... they learn. We all do.

In my travels around the country teaching SEO, Blogging, and Social Networking, the one thing that is least talked about or questioned is the power of video and images. You hear "Content is King" but you won't hear or learn that video and images are the most viewed and sought after items on the Internet.  Could this be one of the reasons Google has links to them at the top of every search results page?

How do you get YOUR Video and Images to show at the Top of the Search Engine Results?

Matt Cutts from Google explains a few ways you can accomplish this.  He shares some great ideas and tips on using and adding meta-data and user generated content.  The idea of using captioning in Video is brilliant!  You provide the transcripts and youtube will auto-align the text.

Creating captioning is easier than you may think, Matt and others do this on every video and I can show you how.

Matt also shares some great ideas on how to use flickr, he gives some great examples and says “it’s almost like crowd sourcing!”  Flickr has great SEO but you need to understand how to use tags, descriptions and some of the tips in this video will assist you in knowing how and why.

If you create and use your own pictures, images, or video, and you want to get views, traffic, and ultimately generate leads and business, it's important to know a few key things including the SEO tips Matt shares in this video. It's also important to know that SEO isn't the only key ingredient that gets your material found on the web. Apply the concept that "Content Is King" to images and video, along with these tips and you've won 90% of the battle.

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Re-Blogged 16 times:

Re-Blogged By Re-Blogged At
  1. Jenny Kotulak 07/28/2010 05:38 AM
  2. Chris and Maria Jeantet 07/28/2010 06:29 AM
  3. Cindy Jones 07/28/2010 09:33 AM
  4. Josef Katz 07/28/2010 09:35 AM
  5. Gloria Valvasori, Accredited Senior Agent 07/28/2010 09:44 AM
  6. Dana Devine 07/29/2010 02:53 AM
  7. Phil Caulfield 07/29/2010 03:00 AM
  8. Tony and Suzanne Marriott, Associate Brokers 07/29/2010 03:11 AM
  9. Fred Carver Personal Real Estate Corporation 07/29/2010 03:27 AM
  10. Linda Graves Arnold 07/29/2010 10:58 AM
  11. Kathy Schowe 07/30/2010 02:35 PM
  12. Debbie Gartner 07/31/2010 12:55 AM
  13. Bob & Leilani Souza 08/04/2010 04:00 PM
  14. Anthony Ebright - NMLSR ID #247647 Purchase and Refinance Mortgages 08/05/2010 12:46 AM
  15. Ray Saenz 09/12/2010 07:55 PM
  16. 'The Diamond Group' 'A Cut Above The Rest' 09/28/2010 04:20 AM
Topic:
Real Estate Technology & Tools
Groups:
Active Rain Newbies
Blogging & SEO
The Art Of Marketing You
Real Estate Technology
HELP/FAQ (Read 'Purpose Statement' Carefully!)
Tags:
seo
transcripts
video and images
video captioning

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Rainmaker
1,267,563
Al & Peggy Cunningham, Brokers
RE/MAX West Realty Inc., Brokerage - Brampton, ON
Our Family Wants To Help Your Family!

Thanks for the info Brad, we heard that you can do some great things with the Kodak z8i a relative of the Flip camera.  The main difference is the Kokak has an input for a microphone.  We heard people will watch a video even if the quality is not so great, but will leave quickly if it has bad sound.

Aug 03, 2010 02:12 AM #55
Ambassador
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

I do love my Kodak (HD Video camera) and yes, the audio is phenominal and a very important component of quality video.  Bad sound will definitely lose visitors quickly. 

Aug 03, 2010 02:54 AM #56
Rainmaker
1,526,296
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

Wow, what's next.  This will be great, I think?

Aug 03, 2010 07:02 AM #57
Rainer
96,676
Martin Dorgan
Prudential Indiana Realty - Columbus, IN

Thanks Brad!  I will be adding this post to my bookmarks, and catching up on it.  Right now I'm trying to get my new laptop to go wireless, and thats the priority for the moment.  But I will check it out because you always give great suggestions! Thank You!

Aug 04, 2010 04:57 AM #58
Ambassador
1,703,460
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Love the tips but I'm not sure I'm camera material.  But the neighborhoods I visit are.

Aug 04, 2010 04:12 PM #59
Rainmaker
1,041,708
Bob & Leilani Souza
Souza Realty 916.408.5500 - Roseville, CA
Greater Sacramento Area Homes, Land & Investments

Thanks for the educational post, Brad...I re-blogged it! :)

Leilani

Aug 04, 2010 06:40 PM #60
Rainer
212,805
Anthony Ebright - NMLSR ID #247647 Purchase and Refinance Mortgages
FHA, VA, Conforming, Jumbo - Wells Fargo Home Mortgage - Santa Rosa, CA

Brad, thanks for the great information. I just talked about this in my online marketing class for realtors! What a perfect time to reblog your post!

Aug 05, 2010 12:42 AM #61
Rainmaker
176,157
Maya Thomas, Broker
Tampa, FL
Please see my client recommendations.

I've got so much to learn.  I wish the draft review class wasn't cancelled.

Aug 08, 2010 06:07 AM #62
Rainmaker
176,157
Maya Thomas, Broker
Tampa, FL
Please see my client recommendations.

Just saw your meta tag response ~ I would work on it for you!  You've done so much for me and for us all.  I'm grateful!

Aug 08, 2010 06:08 AM #63
Rainmaker
448,831
Ruth Vogt
Fairway Independent Mortgage, LLS. Equal Housing Opportunity. Regulated by the Division of Real Estate. - Colorado Springs, CO
719-592-0855 Apply 24/7 www.ColoradoHomeLender.com

Brad, Video marketing is my next focus. I'm bookmarking this post! Thanks for your endless sharing of information!

Oct 13, 2010 04:04 PM #64
Ambassador
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Hi Ruth - I'm actually in NY (Long Island) at the MLS Tech Fair and one of our panels today is talking about video and social media, sure wish you were here to join us. If you leave now, you might still make it!  :-)) 

MLS Tech Fair - Long Island

Oct 13, 2010 11:03 PM #65
Rainmaker
448,831
Ruth Vogt
Fairway Independent Mortgage, LLS. Equal Housing Opportunity. Regulated by the Division of Real Estate. - Colorado Springs, CO
719-592-0855 Apply 24/7 www.ColoradoHomeLender.com

Brad, Nope, can't make New York. Matter of fact, can't even make New Orleans. Where's your next stop???

Oct 14, 2010 03:34 PM #66
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Ruth - we may just have to have you come to the  "Z"academy online Campus, I'll have to put together a "Video Marketing" class so you won't have to travel.  I'll let you and the rest of the AR community know when I have it all put together.  Very soon, I promise.  :-)

Oct 16, 2010 05:35 AM #67
Rainmaker
448,831
Ruth Vogt
Fairway Independent Mortgage, LLS. Equal Housing Opportunity. Regulated by the Division of Real Estate. - Colorado Springs, CO
719-592-0855 Apply 24/7 www.ColoradoHomeLender.com

Brad, That would be WONDERFUL! Count me in (I'll be keeping my eyes open for the announcement!)

Oct 21, 2010 05:12 PM #68
Ambassador
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Hey Ruth - we're still working on the Zillow Academy Campus, but the first class is next Monday (it's not video, it's widgets) but you're always welcome to join us anytime. We'll do video sometime in the near future once everything gets settled in.  :-)

Oct 21, 2010 05:20 PM #69
Rainmaker
158,570
Deborah "Dee Dee" Garvin
C2 Financial - San Diego, CA
C2 Financial

Brad,  Bookmarked for sure!  I am flying to Dallas next week to attend a video conference put on my Brain and Frank of TBWSdaily and the Mortgage Marketing Animals and Ron Quintcero...three days of complete immersion.  I am expecting to rock the world with video very shortly.  LOL

Nov 29, 2010 03:33 PM #70
Ambassador
798,828
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Hey Deborah - looking forward to a "Rocking World" with you in charge!!  

Happy Holidays if I don't talk to you before years end. :-)

PS - Tell Frank and Brian I said Hi ~

Dec 02, 2010 02:09 PM #71
Rainmaker
448,831
Ruth Vogt
Fairway Independent Mortgage, LLS. Equal Housing Opportunity. Regulated by the Division of Real Estate. - Colorado Springs, CO
719-592-0855 Apply 24/7 www.ColoradoHomeLender.com

Brad, When is the class on video? Missed the one on widgets, but don't want to miss the one on videos!

Dec 10, 2010 05:28 PM #72
Ambassador
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Hi Ruth - I will be doing some video classes over at ZillowAcademy after the start of the new year.  If you need some help before then, feel free to contact me anytime, I'd be happy to try and help. :-)

Dec 11, 2010 02:00 PM #73
Rainer
406,353
James Loftis
RealEstate911.com - West Palm Beach, FL
RealEstate911.com

Hello Brad,

Great post, was not aware that pictures could play such an important role in SEO optimization.

Was not aware also that Flickr picture could help in the SEO Optimization.

Jul 06, 2011 01:50 PM #74
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