If 80% of buyers are buying PURPLE homes, then paint your house PURPLE!

By
Real Estate Agent with Keller Williams Preferred Realty

Ok, hopefully 80% of buyers aren't painting their homes purple, but, if they were....

Purple paint

We do need to point out to our sellers, that they're not buying the house, someone else is buying the house and we need the house to appeal to those potential buyers.

As a Realtor, when I list a home, I also profile the potential Buyer and help my seller stage and market their home accordingly.  If the necessary changes go beyond my expertise, then I hire someone to help.  The first thing I look at are the comps and what has been selling.  As one of my favorite builders put it, you have to make Lemonade from Lemons.  So, if your potential buyer is a 20 something young professional, you need to market the home to their likings.  It doesn't usually take a fortune to change a few items out to appeal to potential homebuyers. 

When you analyze the comps and you see a trend in the comparables that have sold, then you definitely want to take that into consideration.  If 80% of all solds in the $250k range have granite, then perhaps your $250k listing should upgrade to granite.  If 80% of all homes below $200k include washer & dryer, then leave or replace the washer & dryer so the new buyers will have one.  If most homes selling in your subjects price range are paying closing cost, then, expect and offer to pay closing cost.  In many situations, it isn't that difficult to see what buyers are drawn to just by analyzing the comps. 

Below  are some basic staging tips you'd think everyone knows.  However, I've been in plenty of homes that could use a little help.  

  • The home definitely needs to be de-cluttered inside and out.  Yes, buyers will open the cabinet doors, oven doors, closets, etc.  They want to know how much space there is.  Plus, it lets them know how the current owners have cared for the home.
  • The home MUST be cleaned - that included baseboards, inside microwaves, inside ovens, ceiling fans, and the air filters must be clean. Make sure the carpet is clean or have cleaned if necessary.  The carpet may look really good once it is cleaned.  However, once a buyer has the vision of a dirty carpet in their mind, they'll want new carpet.
  • Furniture needs to be positioned properly.  Sometimes, that means rooms need to seem open or more cozy depending on the home.  It may be you need to remove or add furniture.
  • By all means, Let the Light Shine!  The one thing some people can't overcome is a dark home.  You must let the light in. 
  • Keep the temperature of the home comfortable.  There are few things that will rush the buyer through a home quicker than a really hot home or a very cold home.  If they rush, they won't remember anything about the house.
  • Odors must be minimized.  Pet, cooking, and smoking odors can and will bother many folks.  Neutralize those odors.  If there are teens in the home, make sure their dirty laundry and sports equipment aren't emitting undesirable odors.  Add a light but, pleasing fragrance.  Please, don't overdo the fragrance.  Many folks have allergies.
  • If at all possible, contain pets during a showing.  Most Realtors can deal with friendly pets.  However, there are folks who are allergic, scared of animals, or just not animal people.  Plus, kids often come along during showings and not all kids are good with pets and visa versa.
  • Turn answering machines off.  How many times have I been in a home while someone was leaving a message on an answering machine?  More than you would think.  Yes, some people still use regular answering machines.
  • Staging doesn't need to be elaborate but, it does need to bring out the best features of the home.  You're not selling the furnishings but, presenting a lifestyle or vision.  Buyers need to imagine themselves living in that home.  Most do not imagine themselves or dream of living in clutter.
  • Take photos with a small digital camera when preparing a home for the market.  When you look at the photo, you may see things out of place.  Ask yourself, or better yet, a friend/neighbor how the home looks in the photo.  If it looks bland, then it may not draw people in to even view it.  Do this before the professional photos are taken.

Many times, there's nothing wrong with the home or decor.  It's possible it's just very personal or doesn't appeal to a wide range of buyers.  There's enough inventory on the market that buyers can weed out many home from MLS alone.  You need to make your home Stands Out to your potential Buyers, after all, you do want to sell it, don't you?

Carla Freund Realtor Fonville Morisey

Contact Carla Freund, Broker, Fonville Morisey Realty/ A Long and Foster Company,  Licensed Realtor® in North Carolina at 919-602-8489 to list your property for sale or to purchase a property in Cary, Raleigh, Morrisville, Apex, Fuquay-Varina, Garner, Holly Springs, Durham, Chapel Hill, Johnston County, and the surrounding areas.

Now accepting referrals.  **Not meant as a solicitation to individuals already working with a Professional Real Estate Agent.**

Disclaimer: The information provided herein is supplied by several sources and is subject to change without notice. The Carolina Living in the Triangle Blog and Carla Freund does not guarantee or is any way responsible for its accuracy, and provides said information without warranties of any kind, either expressed or implied. Entries on Carolina Living in the Triangle represent the opinions and ideas of the author(s). Carolina Living in the Triangle Blog does not express the views of Fonville Morisey, Inc or those of the broker.

Carla Freund Realtor Fonville Morisey 

 

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Contact Carla Freund, Broker, Keller Williams Preferred Realty,  Licensed Realtor® in North Carolina at 919-602-8489 to list your property for sale or to purchase a property in Cary, Raleigh, Morrisville, Apex, Fuquay-Varina, Garner, Holly Springs, Pittsboro, Durham, Chapel Hill, Johnston County, and the surrounding areas.

Now accepting referrals.**Not meant as a solicitation to individuals already working with a Professional Real Estate Agent.**

Disclaimer: The information provided herein is supplied by several sources and is subject to change without notice. The Raleigh - Cary Home Reviews Blog, Keller Williams and Carla Freund does not guarantee or is any way responsible for its accuracy, and provides said information without warranties of any kind, either expressed or implied. Entries on Raleigh - Cary Home Reviews represent the opinions and ideas of the author(s). Raleigh - Cary Home Reviews Blog does not express the views of Keller Williams, or those of the broker.

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Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Sharon Kowitz 01/24/2011 01:45 AM
  2. Beverly Femia 10/08/2011 08:36 AM
  3. Sharon Tara 10/08/2011 11:15 AM
  4. Christine Hooks 10/08/2011 02:20 PM
  5. Not a real person 10/08/2011 04:45 PM
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Tags:
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Show All Comments
Rainer
478,183
Not a real person
San Diego, CA

Hey, Carla — I left a surprise for you in my blog post this morning. What? You thought I was going to tell you exactly what and where? Ha! But this comment is a clue.

Happy Saturday!

Oct 08, 2011 06:45 AM #1
Rainmaker
614,739
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Raleigh - Cary Triangle Real Estate 919-602-8489

Russel - You make me smile. Have a wonderful day.

Oct 08, 2011 08:53 AM #2
Rainmaker
1,115,854
Jim Frimmer
HomeSmart Realty West - San Diego, CA
Realtor & CDPE, Mission Valley specialist

Hi, Carla - I came over here from Russel's Golden Oldies post this morning. I can't believe you chose purple to use as an example. Here's why:

Purple home 

That's new construction, too!

Oct 08, 2011 11:00 AM #3
Rainmaker
2,099,841
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

I don't understand why this post didn't receive any comments when it was written a year ago!  EXCELLENT advice!!  I love the example you used...it's direct and to the point!

Oct 08, 2011 11:06 AM #4
Rainmaker
94,787
Nancy Pav
Century 21 Redwood Realty - Ashburn, VA
Nancy Pav, Your "GottaHave" Realtor

I just saw this because Sharon had reposted.  I think you've given excellent advice too.  I particularly like how you talk about pricing the home to competitive with those that sold because that's what appeals to buyers....loads of common sense here.

Oct 08, 2011 11:51 AM #5
Rainmaker
745,768
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

It was your excellent title that drew me here and it was your good, commonsense advice that kept me here.

Oct 08, 2011 02:08 PM #6
Ambassador
2,347,701
Fred Griffin presently on Leave of Absence
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

What a great post, Carla.

Thanks to Chris Hooks for Re-Blogging it and bringing it back to the Top.

Oct 08, 2011 02:36 PM #7
Rainmaker
614,739
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Raleigh - Cary Triangle Real Estate 919-602-8489

WOW - Thanks Russel for highlighting my blog!

Jim - Oh gosh! That is too funny! I can't believe they are selling a purple house. I'm sure there is a special somebody out there who will love it. I can't tell you how many people love to put purple in their homes.

Sharon - Thanks so much!

Nancy - Thanks! I think sellers tend to be a little emotionally tied to their prperties so it's up to us to show them the common sense.

Jill - Thanks so much! Glad you stopped by to read and comment.

Fred - Thanks for commenting and thanks to Chris & Sharon for re-blogging!

Oct 17, 2011 01:59 AM #8
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Carla Freund

Raleigh - Cary Triangle Real Estate 919-602-8489
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