Improve Video and Images for Higher Ranking in Search Engines

Reblogger Josef Katz
Services for Real Estate Pros with Digital and Direct Response Marketing

 

Some great info on SEO and using video to rank in the search engines. 

 

Original content by Brad Andersohn

How To Improve your Video and Images for Higher Ranking in the Search Engines.

Acquiring SEO and traffic to your Blog or Website using great content, titles, descriptions, and keywords etc. has always been a subtle yet powerful strategy in the Blogging community.  Many new businesses and individuals don't start off blogging or creating websites with the understanding of how SEO (Search Engine Optimization) works, or why it might be important to their success. In time... they learn. We all do.

In my travels around the country teaching SEO, Blogging, and Social Networking, the one thing that is least talked about or questioned is the power of video and images. You hear "Content is King" but you won't hear or learn that video and images are the most viewed and sought after items on the Internet.  Could this be one of the reasons Google has links to them at the top of every search results page?

How do you get YOUR Video and Images to show at the Top of the Search Engine Results?

Matt Cutts from Google explains a few ways you can accomplish this.  He shares some great ideas and tips on using and adding meta-data and user generated content.  The idea of using captioning in Video is brilliant!  You provide the transcripts and youtube will auto-align the text.

Creating captioning is easier than you may think, Matt and others do this on every video and I can show you how.

Matt also shares some great ideas on how to use flickr, he gives some great examples and says “it’s almost like crowd sourcing!”  Flickr has great SEO but you need to understand how to use tags, descriptions and some of the tips in this video will assist you in knowing how and why.

If you create and use your own pictures, images, or video, and you want to get views, traffic, and ultimately generate leads and business, it's important to know a few key things including the SEO tips Matt shares in this video. It's also important to know that SEO isn't the only key ingredient that gets your material found on the web. Apply the concept that "Content Is King" to images and video, along with these tips and you've won 90% of the battle.



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Rainmaker
271,446
Dave Roberts
Healdsburg Sotheby's International Realty - Healdsburg, CA

Thanks for the post and great links. Matt Cutts always has important and official Google stuff to say, so I appreciate links to his work.

Jul 28, 2010 09:39 AM #1
Rainmaker
269,006
Phil Stevenson, CRMP
PS Mortgage Lending 305-791-4874 or 888-845-6630 - Miami, FL
"Mortgage Nerd" in Miami, Florida and Texas
great blog! It made me look up my name, "Phil Stevenson," under Google Images but my pic wasnt on the first page. So then "Phil Stevenson Mortgage," and I came up in the middle of the first page. This is definitely something to work on. Thanks!
Jul 28, 2010 09:40 AM #2
Rainmaker
160,360
Josef Katz
Digital and Direct Response Marketing - Manhattan, NY
{Marketing Maestro}

Dave - couldn't agree more.  Matt always shares great info.

Jul 28, 2010 09:40 AM #3
Rainmaker
160,360
Josef Katz
Digital and Direct Response Marketing - Manhattan, NY
{Marketing Maestro}

Phil - Yes images and videos adds a new dimension to SEO and I can only take credit for finding Brad's original post.  He gets the credit for the great blog.

Jul 28, 2010 09:42 AM #4
Rainmaker
1,079,379
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL
Josef, thanks for reblogging this - missed Brad's post today and might not have seen it.
Jul 28, 2010 02:14 PM #5
Rainmaker
160,360
Josef Katz
Digital and Direct Response Marketing - Manhattan, NY
{Marketing Maestro}

Frank and Sharon - Glad to help anyway I can.

Jul 29, 2010 03:52 AM #6
Rainmaker
399,301
Kerry Lucasse
eXp Realty - Urban Nest Real Estate Group - Atlanta, GA
Your Urban Nest Atlanta Real Estate Consultant

I don't know how I missed this post earlier today, but I'm thankful you reblogged -- good stuff!

Jul 30, 2010 04:58 PM #7
Rainmaker
399,301
Kerry Lucasse
eXp Realty - Urban Nest Real Estate Group - Atlanta, GA
Your Urban Nest Atlanta Real Estate Consultant

I don't know how I missed this post earlier today, but I'm thankful you reblogged -- good stuff!

Jul 30, 2010 04:59 PM #8
Rainmaker
160,360
Josef Katz
Digital and Direct Response Marketing - Manhattan, NY
{Marketing Maestro}

Kerry - glad to help.

Aug 01, 2010 12:46 PM #9
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Rainmaker
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Josef Katz

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