Papers losing real estate ads to online

Services for Real Estate Pros
These articles keep popping up. Check out this one by Seth Sutel from the associated Press. Read Full Article>>

Here are some snippets:

What’s worse is that a lot of that advertising may never come back to newspapers even if the real estate sector recovers. That’s because a significant chunk of those advertising dollars are moving — you guessed, online.

“Is newspaper a high priority? No,” Antal said. “I don’t believe my buyers and sellers are going to be in that market.”

Comments (9)

Jeff Kessler
Austin Homes, Realtors - Austin, TX

I havent advertise in a paper in years,



Aug 17, 2007 08:15 AM
Andrew Trevino
ADT Real Estate - Wilkes Barre, PA
Wilkes-Barre Homes For Sale

Hey Mike,

I don't advertise in papers...ever. There's no ROI there.

Aug 17, 2007 08:18 AM
Mike Lyon
Edmond, OK
Andrew - I agree - low or no ROI. I recently saw surveys that rated the papers far after other target sources. Doesn't seem to make much sens with distribution slipping and pricing on the rise. 
Aug 17, 2007 08:21 AM
Tiffany Wilson
Compass Properties - THE Costa Rica Real Estate Expert - Manhattan Beach, CA
The Costa Rica Real Estate Expert
I agree.  I recently advertised a rental I have in a local paper, and on Craig's List.  1 call from the paper over 3 weeks, compared to dozens of inquiries from Craig's List over the same period of time.  Guess what I won't be doing again!
Aug 17, 2007 08:28 AM
Karl Schott
Aviara - Agoura Hills, CA

Can you say Dinosaur : )


Aug 17, 2007 08:29 AM
Dan Forbes
Bradenton, FL

Newspaper advertising is dead and just doesn't know it yet.

Aug 17, 2007 08:36 AM
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate
Total waste of time, money and effort. You are much better served in putting you advertising dollars to work online. It's no secret that 85% of all buyer are coming from the internet. Thats where the $$$ should be going - has nothing to do with up or down markets. I have not been using much print in the last two years.
Aug 17, 2007 08:36 AM
Pam Hofmann
Third Tennessee Realty & Associates, LLC - Crossville, TN
Your Crossville, Lake Tansi & Fairfield Glade Specialist
The only reason to advertise in print is to appease your seller who can't seem to understand that the buyer  will be most likely coming from online.
Aug 17, 2007 03:40 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel
I agree most buyers are coming from the internet. However there aren't many sites for open houses.I use the classified section of newspaper for open house ads.
Aug 18, 2007 12:23 AM