When Technology Fails It's Like Pouring Money Down the Drain

Services for Real Estate Pros with Advance Realty USA

Computer TroubleWe rely so heavily on technology these days that it can be a real challenge when things don't go as planned; but the situation can be even worse when you think everything is okay and it really isn't.

Let's face it, websites can change, emails change, vendors change--the whole technology environment is abuzz with motion.  If you don't check up on your website on a regular basis, you might find that your lead generating machine has sprung a leak.

I have managed many websites and I can tell you it's mind boggling how many different things can go wrong to shut down something as simple as a contact form and it happens all the time.  You could be happily spending marketing and advertising money promoting your URL all day long and if that one little piece of the puzzle gets a hiccup---game over.  You might as well take that money every month and try your luck in Atlantic City.

Now before you go rushing off, checklist in hand, let's clarify a few things.  First; there are a couple different types of technology failures; 

1.  Failure that you can see.  This means if you go to check up on your contact form and it's not there, or it's going to another agent, or you can clearly see that something is just not right.

2. Failure that you can't readily see.  An example of this variety is that you go to check out your contact form, and it's there; but it doesn't submit properly--you can't see the problem unless you try to submit a lead.

3. An underlying failure.  An example of this is that the form looks good, and it does submit a lead---but you never get it.

4. An intermittent failure.  It might work 99 times, but you leave one certain kind of field out, or put in something out of the ordinary in and whamo!  The lead goes nowhere.

Now of course, some might say that all is not lost.  They still have your phone number, name, address, and email.  If they want your services bad enough, they won't care that your contact form isn't working, they'll call.....right? We're talking about a tech-savvy instant gratification era...don't hold your breath.

The moral of this story is to make sure to check the machine!  You need to upgrade your content, keep it new, but most importantly, after you've spent all that time and money getting it the way you want, check up on it every now and again to make sure it's doing what it's supposed to do and that you're getting your leads delivered.


Posted by

Michelle Gardner


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Comments (4)

Tim Lorenz
TIM LORENZ - Elite Home Sales Team - Mission Viejo, CA
949 874-2247

Sometimes we are spending too much time on the tech and not enough time on the selling.

Jul 28, 2010 06:28 PM
Michelle Gardner
Advance Realty USA - Lutherville Timonium, MD

This is true Tim! Technology can be overwhelming and we do have to manage our time as best we can. I try to teach on the premise to 'work smarter not harder'.  But this blog post can even refer to simple errors in the multiple list; we need to have a system of checks and balances.

Jul 28, 2010 06:36 PM
Gerry Michaels
Glasswork Media Arts - Gettysburg, PA
GettysburgGerry Social Meida

Just like out vehicles, we have to keep things up with regular maintainence...nice post

Jul 28, 2010 11:59 PM
Michelle Gardner
Advance Realty USA - Lutherville Timonium, MD

Thanks Gerry! So true.

Jul 30, 2010 05:30 AM