D.R. Horton defies the odds of an entrenched buyers market with their newest community, The Willows in Fairhope, Alabama. The top rated home builder recently constructed 8 new spec homes and have sold all but 2. What is the key to their success?
D.R. Horton has managed to take advantage of the down market in terms of acquiring land. With the drop in acreage value and the rise in developer foreclosures in our area, D.R. Horton has been able to transfer the money they save on land to their home pricing. Their price points are unmatched among their competition and homes in The Willows are listed as low as $70 per square foot.
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D.R. Horton understands that buyer traffic in their subdivisions is the key to moving their product. They have a three part plan to generate contracts on their inventory and presale homes. The first and most important element is their competitive price point. Next, they include many upgrades as standard features and offer home buyers powerful incentives to purchase their homes, like upgrade allowances and closing cost concessions. Their third approach is to attract the attention of the active Realtors in the area through increased commission compensation, offering as much as 7% commission to the selling agent in select communities. D.R. Horton's consistent sales strategy also allows the them to maintain the integrity of their pricing in their communities, like The Willows, which adds a strong selling point for future home buyers.
D.R. Horton obviously recognizes that price has taken the top slot on the buyer's ranking of top amenities but location is still key. The Willows enjoys one of the best locations of any new community in Fairhope, AL, located on Fairhope Avenue near the center of town. This location puts all that Fairhope has to offer at your fingertips, to include schools, shopping, dining, and the many delights of Fairhope's cherished downtown.
View our Video Tour of The Willows Subdivision in Fairhope, AL
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