The other day I listed a house that had not been on the market in about 21 years. The owner was a organized enough to have kept the original listing flyer. It was incredible: the agent had developed a some text and a rough outline on a typewriter. Then they taped a printed photo from a 35mm camera (no digitals) to the top of the page. Yeah, one picture. I don't get it either.
Nowadays, we all try to plaster as many pictures as we can on the flyer, out pretty glamour shots and some colorful graphics. The clients love it, right? Mine do.
As the time progressed, we have all sorts of add ons. Neighborhoods, real estate notes, just solds, mortgage rates. At Fairstone, we are trying to get back to the flyer being about the house. What ideas does this community use to make the flyers pop?
We like to add the occasional aerial photo. Now we want try to add some floorplans. Any ideas on good companies to design them...or do any of you have experience building them yourselves?
Look forward to hearing from you.
Protecting Your Equity
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