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Posting About Your Business On Facebook Without Annoying Your Friends

Real Estate Agent with Your Castle Real Estate

Posting About Your Business On Facebook Without Annoying Your Friends

Denver RealtorI have two friends on Facebook who post about their business in very different ways, one annoying and one who does it correctly in my opinion.

First, I will explain how not to post about your business on Facebook. My annoying friend posts something about her business several times a week. These posts are about some special promotion she is having, some new client she just got, a project she just completed, or an open house. What I find particularly annoying is the quantity of these self-promotion posts and that they are the majority of posts that this Facebook friend posts. These posts come across as begging for business or a hard sale and neither of these approaches works to get my business. The way these posts are written is also annoying where an open house is posted saying something like "open house this Saturday at some address. Come buy this great home this weekend, it will sell fast." As your Facebook friend, I prefer to see posts about you and what you are doing in your personal life, photos are even better! I know what business you are in and an occasional post about what you are doing in your business is nice to see.

My other Facebook friend posts about his business in a much different way. He mostly posts about his personal life and posts a lot of photos. When he does post about his business it is in a way that isn't nearly as pushy or asking for business as the way my annoying friend does it. For example, my friend who does it correctly will post something like "I'm off to hold an open house at some address. If you're in the neighborhood, stop by and have a cookie and we can catch up." Or they might post about a new listing by saying something like "If you know anyone looking for a home in some neighborhood, let them know about this beautiful home that is a great deal and was just listed". This friend also posts useful information about a neighborhood such as a post about a great farmers market. These posts come across as not a hard sale but remind me about my Facebook friends business. They also seem like they're just asking for me to come and visit him at an open house or about helping a friend of mine to find a new home in a neighborhood they are interested in.

What examples do you have of annoying and good business related Facebook postings? Let's help each other out by putting together a list of best practices for Facebook postings. If I get enough comments on this post with examples of both good and bad practices, I'll create another post compiling a list of your tips on what to post and what not to post on Facebook about your business. Thank you in advance for your comments.

J. David Lampe, REALTOR®
Broker Associate
(303) 550-8563 Cell
Denver Real Estate Group
1023 East 9th Avenue
Denver, CO 80218

Find Denver Homes For Sale and Denver Foreclosures


Corri Klebaum
Advantage Mortgage Inc. - La Grande, OR
NW Mortgage Pro

The 1 in 20 rule holds true for me, although it can be difficult to strike that balance. I have a friend who is also an LO he posts a lot of motivational quotes which is kinda cool. Definitely better than the friends who violate TILA and start advertising rates.   

Jul 31, 2010 05:30 AM
Don MacLean
New England Real Estate Center Inc. - Easton, MA
Realtor-Homes for Sale- Easton, Mass 02356

That's also what we do daily. In the morning we post inspirational/motivational quotes

From there they can join our e-mail or newsletter if they wish.

Enjoy the day

Jul 31, 2010 05:45 AM
Tom Grant

I agree, I have a lot of facebook friends that only post about their businesses. Posts about events happening in a specific neighborhood are helpful to me.

Jul 31, 2010 06:00 AM
David J. Lampe
Your Castle Real Estate - Arvada, CO
Realtor - Web Savvy Denver

Thank you for your comments. I agree that inspirational/motivational quotes and events are good posts not related to sales but remind me about your business.

Jul 31, 2010 06:07 AM
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

I appreciate the "softer sell" also.  My eyes glaze over and I move on when it's a hard sell.

Aug 09, 2010 10:13 AM
Gray Winn
RE/MAX Legacy - Madison, AL
New Home Specialist in Madison AL and Athens AL

I agree with the soft sell approach.

Aug 11, 2010 04:01 PM
Ray Grau
PropTrackr - Littleton, CO

Great Post - My question to you is - are either of your friends using PAGES or Groups? Or are they just posting to one wall? This is one great way to keep personal with personal and business with business.

Aug 12, 2010 06:20 AM
David J. Lampe
Your Castle Real Estate - Arvada, CO
Realtor - Web Savvy Denver

Hi Ray,

I do have a business page and personal page. It seems to me that being in real estate on facebook is a little different than some other businesses. Many times clients will friend me on facebook to my personal facebook account. I know this happens to other realtor friends too. I accept their friend requests because I think it would be kind of rude not to. Therefore, I don't post anything on my personal facebook account that I wouldn't want a client to see.

Thanks for your comment.

Aug 12, 2010 06:29 AM
Ray Grau
PropTrackr - Littleton, CO

Sorry to have changed my post, but I read back over it and didn't want to come across as HEY you should be doing this instead.

Having personal FB Walls and then Business Pages / Groups are a great way to keep things separate.


We to have FRIEND request but like you we don't want to be rude, so we also send them links to our PAGE and Group.


Thanks again great post.

Aug 12, 2010 06:48 AM
Sara Abbas
Realty Austin - Cedar Park, TX
CNE, CDRS - 512-522-4990

It's a tough balance.  I have some friends who do each of these, as well.  I have a business page and have tried to keep a lot of the area/neighborhood/real estate posts there, but I do share some of the photos and links to new listings on my personal page from time to time... as more of a "here's what I'm up to" message.

Aug 15, 2010 10:35 AM
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Hi David,

I worry that I am the annoying one.

Good post!

It is hard to figure out how to talk about what we do without beating the drum all the time. Your post gives good examples and food for thought



Aug 21, 2010 08:24 PM
Peter Pfann @ eXp Realty Pfanntastic Properties in Victoria, Since 1986.
eXp Realty, Victoria BC www.pfanntastic.com - Victoria, BC
Talk To or Text Peter 250-213-9490

H Phil,

Great post, good tips. We are just getting used to FB and there is a distinct culture and st off ethics to FB that is different,

it is okay to get blasted with people playing annoying games, but it is rude if you talk about what we do for most of our days, seems a little twisted, but if 500,000,000 are okay with it who am I.

Happy Selling

Aug 25, 2010 02:34 PM
Kerry Lucasse
eXp Realty - Urban Nest Real Estate Group - Atlanta, GA
Your Urban Nest Atlanta Real Estate Consultant

It really is a challenge.  I ask friends and family all the time if I have too many business-related posts and so far, no negative feedback.  You really have to keep that balance.

Sep 02, 2010 05:09 PM
Cara Marcelle Mancuso
Golden Girls with SW Desert Homes - Tucson, AZ
Call a Marana neighbor, I'm THERE!

What is your opinion of the auto-populated blog roll that posts on Facebook if you add the link.  I try to be personal, and add lots of personal notes to my "friends" photos, events, etc.  However, I blog almost daily, and when you look at my page, you can see a LOT of my blog links.  I wish, too, that when I post comments on biz sites that it would use my biz name, not my personal, but that's the way it goes for now, I guess.  Great post - good questions and tips.

Sep 20, 2010 12:52 PM
Ross Quintana
Real E Smarter - Spokane, WA
Real E Smarter Real Estate Coach - 509-362-1966

The key is that people find you interesting, relevant to them, and worth paying attention to as a person. I say approach it like google keywords, you need to have them in there, but don'tmake it so annoying that there is no content for the reader.

Nov 11, 2010 04:15 AM

Why is it that the most frequent perpitrators of this confusion about the purpose of Facebook are real estate agents?  I was just speaking with some colleagues, asking them if they had any Facebook "friends" in the real estate business, and if they noticed the near-constant barrage of real estate-related posts.  The response was a resounding "YES!"  Even if the posts are done properly (tastefully and infrequently, for starters), why is it that people in the real estate business insist on peppering a fun, social atmosphere with work-related self-promotion?  It doesn't bother me to the point of anger, but I just don't get it.  As a point of interest, I found this page/blog/thread by Googling "real estate agents on Facebook annoying."

Dec 07, 2010 05:21 AM
Cindy Lindgren
Cindy Lindgren, The Landlady - Ukiah, CA
Mendocino County Real Estate

I'm still not sure how to use Facebook, if to use Facebook.  Between the endless office work, the blog writing I started a while ago and now AR, I am wondering where Facebook fits in.  I have a personal page but don't get to it very often. I guess I have not found the golden key to unlock the world of Facebook yet.  Thanks for causing me to think more about it.

Mar 23, 2011 01:09 PM
Adrienne L. Jones
Coldwell Banker Triad, REALTORS - High Point, NC

Another thing that one should not do on Facebook is to post more than 2 or 3 consecutive times in a row.  I actually had to de-friend a Florida REALTOR that posted so much on a daily basis that I was forced to search to read post from my other friends.  Every time I had to scroll down to see a post from anyone other than that particular REALTOR, I became annoyed. Slamming Facebook with consecutive post will guarantee that very few people will actually read any of your post.

Dec 09, 2011 08:13 AM
Phil Hillerman
Crye-Leike Realtors® - Rogers, AR
Crye-Leike Realtors®

Hi Phil. Still a timely post.  I hope things are going well for you and you are having a great spring season.

Apr 09, 2013 11:22 PM