Posting About Your Business On Facebook Without Annoying Your Friends
First, I will explain how not to post about your business on Facebook. My annoying friend posts something about her business several times a week. These posts are about some special promotion she is having, some new client she just got, a project she just completed, or an open house. What I find particularly annoying is the quantity of these self-promotion posts and that they are the majority of posts that this Facebook friend posts. These posts come across as begging for business or a hard sale and neither of these approaches works to get my business. The way these posts are written is also annoying where an open house is posted saying something like "open house this Saturday at some address. Come buy this great home this weekend, it will sell fast." As your Facebook friend, I prefer to see posts about you and what you are doing in your personal life, photos are even better! I know what business you are in and an occasional post about what you are doing in your business is nice to see.
My other Facebook friend posts about his business in a much different way. He mostly posts about his personal life and posts a lot of photos. When he does post about his business it is in a way that isn't nearly as pushy or asking for business as the way my annoying friend does it. For example, my friend who does it correctly will post something like "I'm off to hold an open house at some address. If you're in the neighborhood, stop by and have a cookie and we can catch up." Or they might post about a new listing by saying something like "If you know anyone looking for a home in some neighborhood, let them know about this beautiful home that is a great deal and was just listed". This friend also posts useful information about a neighborhood such as a post about a great farmers market. These posts come across as not a hard sale but remind me about my Facebook friends business. They also seem like they're just asking for me to come and visit him at an open house or about helping a friend of mine to find a new home in a neighborhood they are interested in.
What examples do you have of annoying and good business related Facebook postings? Let's help each other out by putting together a list of best practices for Facebook postings. If I get enough comments on this post with examples of both good and bad practices, I'll create another post compiling a list of your tips on what to post and what not to post on Facebook about your business. Thank you in advance for your comments.
J. David Lampe, REALTOR®
(303) 550-8563 Cell
Denver Real Estate Group
1023 East 9th Avenue
Denver, CO 80218