The art in using testimonials on your website

By
Services for Real Estate Pros with Eye on Spain

I was with a new SEO client recently who has a really good business and has established an excellent reputation over the years.

I was trying to explain to him how powerful testimonials are on a website if they are real and are used properly.

He was having a hard time understanding the benefits of this so I asked him to contact some of his many clients and to ask them for a testimonial.

You should have seen how excited he got when people quite happily wrote back with some lovely comments about him and his business, and how good he had been at helping these people find a new home.

To say he was surprised at people's honestly and willingness to submit a testimonial is an understatement.

I then asked him to chose 10 of them and asked him to contact these people again and see if they would email him a photo of themselves that he could use with the testimonials on his website.

8 of them sent him a photo.

We then placed these testimonials, including the phots with each one, in strategic places on the websites (such as beside the enquiry form) and guess what happened??

From a usual 4 - 5 enquiries per day he suddenly started getting around 8 - 9 per day.  That one action alone has already nearly doubled the conversion rate of the website.

Not a bad result for a day's work hey?!

Testimonials work.  The problem is that many people make them up.  By including a photo of the person, or family, that wrote the testimonial, it automatically hugely increases the credibility and value of those testimonials.

Then you've just got to make sure that you place them where people are going to take an action to help them overcome any objections they may have in contacting you.

Have you had any similar results with testimonials?  So few people really seem to know how to make them work effectively for them.

Comments (7)

Michele Miller ~ REALTORĀ®, LMC, HSE, CHS, SRES, CMRS
ERA Key Realty~Worcester County Realty Group - Worcester, MA
'Helping You Make the Best Move"

Justin,

I just took all mine off my website! Guess I should put them back on!

Jul 31, 2010 07:05 AM
Ted Tyndall
Davidson Realty Inc. - Saint Augustine, FL
I will help You find the Home YOU want to Buy

Justin, thats amazing to see the numbers jump that much with the testimonials.

Jul 31, 2010 07:05 AM
Michael Ford
Coldwell Banker Heritage Homes - Marion, AR
Matching Families with Homes

Justin I hope most don't make up their testimonials.  But I like adding the picture to the testimonial.

Jul 31, 2010 07:12 AM
Michael A. Caruso
Surterre Properties - Laguna Niguel, CA

That's a good idea! Thanks for the tip! Hope you're having a great weekend!

 

-Michael

Jul 31, 2010 07:20 AM
Justin Aldridge
Eye on Spain - Atlantis, FL

Michael, yes, I know lots of people that make up testimonials and I am really against that.  I truly believe that people can spot these a mile off and it's just not nice.

Michael (2), so far yes!  Hope you have a great weekend too.

Jul 31, 2010 07:24 AM
Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos

Hi Justin,  I always been against using testamonials but now think they have an important place in our marketing !  Using pictures along side is very cool !

Jul 31, 2010 07:52 AM
Vicki Pedersen
Pedersen Real Estate - Riverside, CA
Providing Exceptional Real Estate Service

Justin,  I have a lot of testimonials on my website (incidentally, none are made up). But I have never thought of posting photos of my clients with their testimonials.  What a cool idea! 

Jul 31, 2010 05:31 PM