I Am A Local Real Estate Expert - Zillow Is Not

Real Estate Agent with McGraw Realtors


If you've ever run across Zillow, you'll want to be sure to read this!

Original content by Leesa Finley NC #129285

I Am A Local Real Estate Expert - Zillow is Not

Wake Forest NC Real Estate AgentWhether you are thinking of buying a home or possibly selling your home you more than likely have stumbled upon Zillow and thought you hit the mother-load of real estate information!  It's a fancy site with Zestimates, has homes marked on a map that are either currently listed or have recently sold, and you can spy on your best friends home on the other side of town to see what it's worth and that's cool, right?  Wrong!  Well, if spying on your neighbor is cool to you then that's your business BUT if you are thinking of buying or selling a home then you want to steer clear of Zillow.

You see, I cringe when I speak with a buyer or seller and they come at me with all their research from Zillow.  They already have a predetermined listprice based on what they learned from Zillow or they think they already know if a home is over or under priced with information they received from Zillow.  Well, let me set the record straight - more often then not, Zillow is inaccurate.

Zillow is a computer generated program that acquires information from various sources and then runs it through a program to give you information based on a mathematical equation.  Trust me, there is no human sitting at a desk inputting data about all of the homes throughout the country.  What Zillow can not replicate and therefore will never be able to accurately price real estate is the human touch and the ability to physically see into other properties.

Zillow does not take into account upgrades and/or updates to a home or lack thereof.  It doesn't know:

  • While your home may have Formica countertops your neighbors have all upgraded to solid surface counter tops.
  • You have replaced your carpet, vinyl in the kitchen and bathrooms and updated the appliances while your neighbors have carpets that are worn thin, 15 year old outdated vinyl and brass fixtures from the 80s

All Zillow knows is what is found on other public sites - statistics.  There is no room for the human touch.

So, please, if you are thinking of buying or selling a home don't consider Zillow as your source for pricing.  It's a fun site - lot's of bells and whistles - cool tools and great graphics but that's about it.  If you are serious about buying or selling real estate then you want to rely on a real estate professional that can add the human element and knows your neighborhood and the local real estate market. 

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Whether you are buying or selling Real Estate in Wake Forest NC it just makes sense to use a Realtor® that knows the area!  I live here, work here and play here - I call Wake Forest NC home!  For more information regarding Wake Forest NC be sure to visit my websites:

  • Leesa Finley - Homes for Sale in Wake Forest NC, Wake Forest NC schools, restaurants, shops, entertainment and MORE....
  • Circa Properties - My company website with information for the entire Raleigh NC area including Cary, Apex, Garner, Franklinton, Youngsville, Holly Springs and MORE....



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Information and content in this blog is original to Bob Haywood

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Bob Haywood
Bob Haywood
Owasso, Oklahoma REALTOR®

(918) 272-7272

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Comments (5)

Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos

Hi Bob,  Great reminder that relying on Zillow will pretty much guarantee that the buyer/seller will be out of sync with the market.  Zillow has never opened a door and seen the inside of a home !  I have !

Jul 31, 2010 07:57 AM
Pat & Steve Pribisko
Keller Williams Greater Cleveland West - Westlake, OH

I tell our clients that Zillow readily admits that its Zestiments are merely estimates based upon public information.  Then, I tell them to ignore Zillow and look at our CMA and all the data behind it.

Jul 31, 2010 08:02 AM
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Zillow has a more serious and fatal flaw than simply not accounting for upgrades, etc. 

Indeed, I have to overcome The Zillow Factor with each new client.  Fortunately, I can do it.  Many agents just go along.

Jul 31, 2010 12:04 PM
Paula Swayne
Dunnigan, Realtors, Sacramento (916) 425-9715 - Sacramento, CA
Realtor-Land Park, East Sac & Curtis Park -Dunniga

Hi Bob!
I couldn't have said it better myself, but you have inspired a post, so I will end my comments here!

Jul 31, 2010 03:29 PM
Leesa Finley
RED Properties - Wake Forest, NC
RED Properties - Raleigh NC Real Estate

Thanks so much for the reblog, Bob, I greatly appreciate it!  Did you happen to see the comments left by Sara from Zillow?  I was surprised at the statistics she quoted!

Wake Forest NC House Chick

Aug 01, 2010 01:13 AM