After reading a post this morning by Richard Weisser titled "Are the agents in our stores our competitors or valuable assets for our business?" I was inspired to share my opinion on this topic. RE/MAX Executive Realty in Franklin MA is an office of 35 agents, and I am not only the manager, but I also have my own competitive team. That's a lot of hats to wear, and we can only wear one at a time.
My first responsibility is to the office, and it's Broker/Owner who hired me. When an agent needs help, an opinion or some direction, it's my responsibility to provide that information and keep the crew out of trouble. My next responsibility is to my team members, and my marketing will provide income for them and a good ranking for my team within the RE/MAX system. There are two major teams within my office and both of our teams are continually competing and cooperating with each other.
Our signs are everywhere in Franklin. The perception is that our office is the most productive in the area, and that's also a reality. Those yard signs pave the way for others in our office that may not have the magnitude of production that either team generates, but those agents work under the same roof. They have an association and are entitled to reference that business as "our office" production.
I encourage agents within my office to reference our ability to market new construction, if they have the opportunity to work with a builder. It's my responsibility as the manager of that office to make sure the marketing of that new construction is done properly and efficiently and to direct the agent in that task. The hats continually change, and that's how everyone makes money. At times, it's a fine line, but it always works out fairly and equitably for all. As I commented on Richard's post, all agents within an office are interwoven, and the strength and worth of that fabric depends on the quality of each of its fibers.
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