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How Strong Is Your Fabric ?

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Services for Real Estate Pros with RE/MAX Executive Realty - Happily Retired 104763

After reading a post this morning by Richard Weisser titled "Are the agents in our stores our competitors or valuable assets for our business?" I was inspired to share my opinion on this topic.  RE/MAX Executive Realty in Franklin MA is an office of 35 agents, and I am not only the manager, but I also have my own competitive team.  That's a lot of hats to wear, and we can only wear one at a time. 

My first responsibility is to the office, and it's Broker/Owner who hired me.  When an agent needs help, an opinion or some direction, it's my responsibility to provide that information and keep the crew out of trouble.  My next responsibility is to my team members, and my marketing will provide income for them and a good ranking for my team within the RE/MAX system.  There are two major teams within my office and both of our teams are continually competing and cooperating with each other. 

Our signs are everywhere in Franklin.  The perception is that our office is the most productive in the area, and that's also a reality.  Those yard signs pave the way for others in our office that may not have the magnitude of production that either team generates, but those agents work under the same roof.  They have an association and are entitled to reference that business as "our office" production.   

I encourage agents within my office to reference our ability to market new construction, if they have the opportunity to work with a builder.  It's my responsibility as the manager of that office to make sure the marketing of that new construction is done properly and efficiently and to direct the agent in that task.  The hats continually change, and that's how everyone makes money.  At times, it's a fine line, but it always works out fairly and equitably for all.  As I commented on Richard's post, all agents within an office are interwoven, and the strength and worth of that fabric depends on the quality of each of its fibers. 

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Barbara Todaro, Great Grandmother to Caleb, Santino, Aiden and Gianni       

Todaro Team - Retired

508-918-9148

               

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Comments (17)

Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Strength does come from your team Barbara, keep up the good work!

Aug 03, 2010 02:13 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

thanks, Joan.....

Aug 03, 2010 02:16 AM
Doug Rogers
RE/MAX Coastal Properties - Destin, FL
Your Real Estate Resource!

So true. That's what I love about my small office. We help each other out. Apparently this is not the case in some organizations...

Aug 03, 2010 02:51 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Doug....it's not the case in many offices....but it should be and it's up to management to establish that setting....

Aug 03, 2010 03:05 AM
Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Barbara,

Perhaps that's the drawback to what is essentially a virtual office for us.  I wouldn't know most of the agents in my office if I met them on the street.  Most don't have enough listings to increase the office representation, so we pretty much stand on our own at every listing.  Fortunately the power of the RE/MAX brand carries enough clout to offset when we combine with our marketing package for the sellers.

Aug 03, 2010 03:07 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Liz and Bill...if the office is powerful, it works to everyone's advantage.....if a stable feeling to work under a roof that's solid and it will help everyone in closing those listings.

Aug 03, 2010 03:11 AM
Dorothy Tanno
ReMax Realty 9 - Jackson, NJ

That is a wonderful attitude Barbara.  I work in an office with a similar attitude, on Thursday evenings we have our "marketing night".  This started out as a way of encouraging agents to come into the office and it ended up being a brainstorming session where everyone is sharing ideas and information.

Aug 03, 2010 03:17 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Dorothy.....team work does work for everyone....but even if there is not a team effort, the fact that the office is successful because of a select few can be of help to all.....

Aug 03, 2010 03:28 AM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

Barbara:  Nice post.  I chose my office because I liked the manager, and she ultimately sets the tone for the entire office.  Still a great place to work.  Very much a team spirit going on...at least for most. There's one in every crowd who doesn't see it that way.

Aug 03, 2010 03:35 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Chris....it always starts at the top....if the broker/owner/manager can establish that setting, the office will always survive.....that one who doesn't agree either bail out or eventually be weeded out, even if he/she is a productive person....I've seen it happen.

Aug 03, 2010 03:38 AM
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Hi Barbara, I love your take on teamwork; I try to foster that feeling, too. Makes life better and happier for all.

Aug 03, 2010 06:04 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Lottie.....the agents in an office will get alot of mileage from this type of team work.....work it all like it's yours.

Aug 03, 2010 09:30 AM
Charles Edwards Bentonville
Coldwell Banker Harris McHaney & Faucette 479-253-3796 - Bentonville, AR
AR REALTOR, Bentonville Real Estate Agent and Broker

Barbara, Great parallel. Strong fabric, healthy business culture. 

Aug 03, 2010 01:08 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Charles.....that's right.....strong fibers are  the strong agents that create a strong office.....

Aug 03, 2010 01:12 PM
Kay Van Kampen
RE/MAX Broker, RE/MAX - Springfield, MO
Realtor®, Springfield Mo Real Estate

The strength of every office is the number of active successful working agents and the cooperation and friendly competition among them.  That's what make a great office.

Aug 03, 2010 03:20 PM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Also, I think a team is only as good as its management.  Good work, Barb.

Aug 03, 2010 06:11 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Kay....that's right.....I'm sure yours is just that.....

Jane....I think that's where it starts.....thanks, Jane....

Aug 03, 2010 06:59 PM