Selling real estate is easy!
Often as real estate professionals we tend to want to believe that our success is tied to how complicated we can make our careers. We have ten different prospecting systems, three different e-mail addresses, five websites, two assistants, three computers, one laptop, an iphone, five different social media accounts, and a splitting headache!
What if our success in the real estate industry did not have to be so complicated and stressful? I am a firm believer that most real estate agents tend to quickly loose track of their priorities after entering the business.
Agents, if they are not careful, can easily become wrapped up in egocentric, time consuming, and unprofitable activities that may seem like the right thing to do but are actually the exact opposite of what will lead them towards success.
So to curb this natural tendency lets take a quick look at - Three Extremely Easy Selling Strategies!
Strategy Number # 1 - Meet New People Everyday!
Every business needs a fresh supply of new customers. How many people did you go out and talk to today? Did you meet even one new person?
Many agents fall into the trap door spider game of waiting patiently and quietly by the telephone, or the front door of their office - and occasionally if they are lucky they will find an unsuspecting victim! Don't be a trap door spider! Break your floor time dependency addiction!
Walk out the front door of your office and commit to meeting at least three new people everyday!
I know what you're thinking but, but, but... but who could I talk to? I could instantly think of 100 different people but since we are keeping this simple let me give you just three.
•o Business Owners- Surrounding your office are other business - Have you met the owners? Do they know your name? Do they have your cards? Are they in your sphere of influence?
•o Home Owners- Have you knocked on the home owner doors around your new listings, or recent sales? If you haven't you are literally handing new listings to your competition. **
•o Canvass For Open Houses- Doing an open house this weekend? Try canvassing the surrounding home owners and don't forget the FSBO's and Expired listings. **
** Try using the tools at www.expiredlistingguru.com
Strategy Number # 2 - Do a Better Job!
Ask yourself this - If you were to rate your services on a scale of 1-10? How would you do? If the answer is less than 10 perhaps you need to spend some time working on your business instead of just in your business!
Three easy ways to have a massive overnight improvement:
•o Use a Planned Presentation- Build a buyer and seller presentation. If you build it once you can use it forever! This is simply the best investment any real estate agent can make in their career!
•o Use Simple Questions - Aren't there some simple questions that you should always ask your new buyers and sellers during every first time consultation? Write them down and begin using a professional questionnaire.**
**Check out the questionnaire and scripts available at www.expiredlistingguru.com
•o Lead With The Client Need- One of the questions that you must ask every client is - What would you like to talk about?Learning to lead with the client need is essential to your success!
All three of these easy suggestions will take less than 30 minutes to implement per client but each can fundamentally change your business!
Strategy # 3 - Focus on Follow Up
Pop Quiz - How many times during your career have you visited your buyers after they had moved into their new home? Perhaps a couple of weeks after the closing had taken place. Ouch, it hurts doesn't it?
I know, I know your busy closing your next deal or you have some deadbeat sellers to placate. No excuses - there is simply no better advertisement for your business than a satisfied client.
Three Quick Ways to Focus on Follow Up:
•o Immediately After a Closing- Check in with those new buyers or sellers and make sure everything is going smoothly. Offer your help, and ask for referrals!
•o Immediately After a Meeting - Get in the habit of sending a card or letter to your clients after each meeting. This simple gesture demonstrates professionalism and an eye for detail that they will remember for years to come!
•o Immediately After a Showing -Train your sellers to call you when a showing has taken place so that you can follow up with the agent that showed the home. This follow up is extremely powerful and can help you sell your listing faster and result in more satisfied clients!
** Looking for sphere of influence letters? Check out www.expiredlistingguru.com
The simple fundamentals of the real estate business are the foundation of any superstar agent's real estate career. By learning to implement these easy yet effective strategies any agent can instantly improve their business.
How about you? Which one of these Extreme Selling Strategiescan you use today? Challenge yourself to simplify your career and focus on the fundamentals!
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