From Microsoft's Office.Live.com:
Why do you have a Web site? In running a small business, your site might serve many functions. In the end, however, the fundamental function is to grow your business. That simple truth often slips through the cracks when a Web site is created. Site designers can sometimes lose sight of your goals and instead try to create a work of art that does not serve your business well. "They forget to ask for the sale," says Drew Barton, founder of the Atlanta-based Southern Web Group. "If the site doesn't call the user to some sort of action, whether it be phoning, faxing, e-mailing, or forming an order or at least a question, the user won't be drawn to jump through the hoop."
To read more, click here.