Usability no-nos: 5 mistakes every Web site should avoid

Services for Real Estate Pros with ATL Realty, LLC GA 243272

From Microsoft's

Why do you have a Web site? In running a small business, your site might serve many functions. In the end, however, the fundamental function is to grow your business. That simple truth often slips through the cracks when a Web site is created. Site designers can sometimes lose sight of your goals and instead try to create a work of art that does not serve your business well. "They forget to ask for the sale," says Drew Barton, founder of the Atlanta-based Southern Web Group. "If the site doesn't call the user to some sort of action, whether it be phoning, faxing, e-mailing, or forming an order or at least a question, the user won't be drawn to jump through the hoop."

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Comments (10)

Susie Roscoe
Signature Realty Associates - Brandon, FL
Real Estate Specialist | Brandon, FL
Good first post Drew! Welcome to Active Rain!!
Aug 19, 2007 01:50 AM
Charlottesville, VA
excellent point and I too have spent a lot of time just trying to make it look good. When what you want is for the reader to take action!
Aug 19, 2007 01:51 AM
New Jersey Real Estate James Boyer Morris, Essex & Union County NJ Realtor
RE/MAX Properties Unlimited, Real Estate - Morristown, NJ
Nice post drew.  The interesting thing I see on many real estate websites is that there is almost no call to action.
Aug 19, 2007 01:52 AM
Ginger Magoon
Remax - Bryan College Station - College Station, TX
Bryan, College Station Texas Real Estate
good post
Aug 19, 2007 01:56 AM
Debbie Johnson
REMERICA United Realty - Novi, MI
Novi, MI Real Estate Professional
Simple blog with a great reminder of what the consumers want.  I absolutely agree.
Aug 19, 2007 01:58 AM
Tiffany Wilson
Compass Properties - THE Costa Rica Real Estate Expert - Manhattan Beach, CA
The Costa Rica Real Estate Expert
As a systems developer and a compulsive multi-tasker, I think a website should serve almost as like a remote, automated assistant.  Imagine what an assistant might do if they were speaking with a potential client before speaking with you.  That assistant's actions should be integrated into your website.  At least, that's how I would do it!
Aug 19, 2007 01:59 AM
Nick M.
Certified Residential Appraiser- West Palm Beach Real Estate - West Palm Beach, FL
Realtor-Appraiser in West Palm-South Florida Real Estate Appraiser
 Drew, Welcome to Active Rain! this is a good start.. just keep them coming :)   see you around..
Aug 19, 2007 02:11 AM
Leon Austin
Mobile Notary Services - Colorado Springs, CO
Colorado Springs Mobile Notary

Drew, I took a look at the article. Very helpful. And welcome to ActiveRain.


Aug 19, 2007 02:21 AM
R. B. "Bob" Mitchell - Loan Officer Raleigh/Durham
Bank of England (NMLS#418481) - Raleigh, NC
Bob Mitchell (NMLS#1046286)

Welcome to AR!  I agree with nick, excellent start!


Bob Mitchell

ValueList Real Estate Services, Inc. 

Aug 19, 2007 02:22 AM
Larry Wright
nwRealty.Com - Tacoma, WA
Welcome to AR Drew.  You've made a good start with your first post.  keep it up
Aug 19, 2007 02:35 AM