Usability no-nos: 5 mistakes every Web site should avoid

From Microsoft's Office.Live.com:

Why do you have a Web site? In running a small business, your site might serve many functions. In the end, however, the fundamental function is to grow your business. That simple truth often slips through the cracks when a Web site is created. Site designers can sometimes lose sight of your goals and instead try to create a work of art that does not serve your business well. "They forget to ask for the sale," says Drew Barton, founder of the Atlanta-based Southern Web Group. "If the site doesn't call the user to some sort of action, whether it be phoning, faxing, e-mailing, or forming an order or at least a question, the user won't be drawn to jump through the hoop."

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