ActiveRain Rain Camp is an enlightening, stimulating and inspiring experience. That's preaching to the choir, I realize. But it's true, and although I attended one in LA just a few months ago, I came away from today's San Diego Rain Camp with some ah hahs, lessons, and strategies.
For me, that's the mark of a worthwhile class, webinar, or workshop - deriving a few pearls of wisdom to put in place, or ways to alter current strategies that are not working well. Sometimes it takes hearing something a second time, or phrased a bit differently, in order for relevance to sink in and a plan to take shape.
Here's what resounded for me in particular:
- The how, what, where, when and why of communication has changed dramatically. One might argue it has become less personal, with so much of it being via texting, emailing, Facebook messaging, and tweeting. But there is little doubt the ways we share information, what we communicate, and who we involve in that "conversation" have drastically altered.
- And what is now acceptable to others, even desired, differs from just a few short years ago. If you are doing things the same way you always have been, then you are like the folks in this escalator fail video (watch it - it's powerful).
- Email may not be the most effective or preferred manner to share information with a lead. Sending them a Facebook message or a tweet may yield better results if they are active in social media.
- And while it wasn't mentioned, Skype provides an excellent way to get to know folks who are not local and who may enjoy getting to meet you. Or a telephone conversation with a relocating buyer, or your out of town seller, can personalize your updates just like an eye-to-eye conversation.
- Emails do not have to be boring nor without emotion. Send video to prospects to let them know there is a real person behind the automatic leads using Goldmail or Eyejot.
- The opportunities are far greater, and the ability to influence more significant, by virtue of the available technologies, the emergence and exponential growth of social media (e.g., there are now more than 500,000,000 users on Facebook), and the sheer volume of people who are participating on a daily basis in the US and around the world.
- It's not about selling you, or your services. It's about engagement, having a conversation, and communicating good content that will grab attention and convey emotion first.
Think about how you communicate, what you say, when, and how. If you do nothing else new, just changing your communication in some positive way can bring your dramatic results.
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