A couple days ago I decided to take the big plunge and invest in revamping my home staging website. As a newcomber to the home staging industry (getting close to my one year anniversary) I took the advice of a well meaning friend to market and implement an intrigueing and captivating website experience to the home staging consumer. Many successful and well established home stagers may or may not have already taken this as a marketing approach, however as a "newbie" to the home staging industry, you have to do something that will "grab their attention" and give the consumer a reason to take an approbative look into your services. The home staging industry is growing so fast and new home stagers will have to do something that establishes value and esteem. Of course I am always open to new market strategies in this business, but I am quickly learning that:
1. Agents mostly don't appreciate the in-your-face marketing techniques and would prefer to come to you. Many real estate offices are now requiring you to purchase an ad in their vendor listing folders. This can be very costly which leads me to my next discovery.
2. The ridiculous ads e-blasted all over the internet which claim that home staging businesses have low start-up cost are deceptive and merely trying to put your money in their pocket. Before you make a decision to buy a "home staging course" understand that starting and runing a home staging business costs valuable time and money and it is by no means cheap!. But...that is a whole different blog topic for another day.
Back to the website...I've invested and I'm currently using a temporary website while the new website undergoes professional graphic design. Since I am new to the business and can not market that "I have staged hundreds of homes in the last 20 years", I am hoping that my existing smaller portfolio and a captivating web design will keep the home staging consumer's attention. Any comments or suggestions?