Yep, back in the saddle again here at good ole Active Rain. How far has the RE.net come since it's infancy in what seems like years (only 2006.) Some might say it went back even farther than that on RealTown list server stuff at the creation of the ePro designation. Yeah, I know most of you new "Social Media Guru" are googling listserv to see if you should pontificate on it, write an eBook on it, or retweet it and now you can even "like" it.
What a lot of social media "experts" forget about the when jump into this, is the fact it will always be and continues to be a people business. I still dwell on a simple statement made by Jeff Turner a looong time ago. He is also is living example of it. YEO should trademarked and bundled up. It should be a prerequiste for every real estate agent that opens up a Twitter account and Facebook account. A lot of people think it's about the numbers (actually we have trained ourself to play the numbers) because we better our odds at gaining new business. If you have been in this business (or any sales business) sometimes it's not the quantity but the quality of the numbers.
Agents should be using the internet to bring themselves closer to their clients. In the process you will find that others will find you for your honesty and expertise in the field. RE.net doesn't lie. You will be found out rather quickly. Buyers and sellers are more intelligent than they every have been before with all the free information out there. You just need to show them who you are and that you know what the answer are. If you are online 8-10 hours a day (that includes blackberry and iPhone time too,) and you aren't getting new business or at least appointments from it, then you are doing it all wrong.
Close the lid on the laptop and get outside and network with people that will actually give you business. This is still a people business and the weather is fine. Harness the power of the internet, but use it to your advantage not as a hiding place.