Home Builder's Tactic: Hold the Line on Prices

Real Estate Agent with Berkshire Hathaway HomeServices Professional Realty 200039

Ian McCarthy, CEO of Beazer Homes, surprised analysts during his company’s quarterly call with his straightforward but counter-intuitive opinions about home sales and incentives.

When asked how hard his company is pushing for sales in this tough market, McCarthy said:

“Our view has been, hold back somewhat, preserve the margins within our communities. . .We don't want to undercut our communities now and not take full advantage of what looks like an uptick as we go into 2011 and 2012.”

Source: The Associated Press (08/05/2010)