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Home Builder's Tactic: Hold the Line on Prices

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Real Estate Agent with Berkshire Hathaway HomeServices Professional Realty 200039


Ian McCarthy, CEO of Beazer Homes, surprised analysts during his company’s quarterly call with his straightforward but counter-intuitive opinions about home sales and incentives.

When asked how hard his company is pushing for sales in this tough market, McCarthy said:

“Our view has been, hold back somewhat, preserve the margins within our communities. . .We don't want to undercut our communities now and not take full advantage of what looks like an uptick as we go into 2011 and 2012.”

Source: The Associated Press (08/05/2010)