Realty Times Defends Stagers and Staging to The Spoilsport NAEBA

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Education & Training

Scottsdale REALTOR and Fellow Active Rainer, Dru Bloomfield, emailed me this a.m. to share this article published by Realty Times in response to the NAEBA's blast of home stagers and home staging.  (If you missed it - read about it from Cindy Lin or Sheron Cardin)

Who's Getting In Your Pocket, Now: Spoilsport Buyer's Agent Group Comes Out Against Home Staging
by Blanche Evans of Realty Times

Just to give you glimpse of what the article says - it begins with "That's as silly a complaint as I've ever heard. Worse, it can do some serious damage. Staging doesn't "make" people buy homes any more than miracle bras and mascara make men propose marriage." 

Here's another thought - Kaushik Sirkar's blog Curb Appeal - More Important Than Ever!  shared with us a recent article written in The Arizona Republic about improving a property's landscaping (hence, curb appeal).  Quoting Kaushik's blog "How much of an impact can this potentially have?  See this article from the Arizona Republic.  WOW.  7% higher selling prices if you have trees.  10-15% higher prices if you have superior landscaping.  Deltas between two homes on the order of 6 figures for the one with better landscaping.  One example of a home with a gorgeous yard selling for nearly 2 TIMES what a similar home without curb appeal sold for."

Hmm....I wonder if the National Association of Landscapers know that they're effecting potential home sales?

So, what do you think?

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Rainmaker
29,114
Nicola Lindsay
Nicola Lindsay ReDesign and Home Staging - Saint Stephen, NB
CRSS
Hm I was hoping for a wand to make "some" of those people just POOF!! Nothing too wild,,,,,,just gone and replaced with people who love us!! Smiles
Aug 20, 2007 05:01 AM #14
Rainer
56,396
Calie Waterhouse
Chandler, AZ
Community Builder

Nicola - your comment implies there are people out there, who do not love us.  I have never heard such a thing! (Maybe read, but never heard) I was under the impression everyone thought home stagers walked on water and the service we provide is absolutely nothing short of pure genius.  Should I be doubting?

P.S.  You'll need to  petition the Head Master for wand privileges.  That's usually reserved for second year students.

Aug 20, 2007 05:21 AM #15
Rainmaker
29,114
Nicola Lindsay
Nicola Lindsay ReDesign and Home Staging - Saint Stephen, NB
CRSS
Oh my goodness,I am still laughing. I just ordered a majic wand from Disney,,,,,should I order one for you to?
Aug 20, 2007 05:28 AM #16
Rainmaker
107,552
Kathleen Garvey
HomeSmart Cherry Creek - Denver - Denver, CO
Denver's Neighborhood Expert - Listings & Sales

Love the wit generated here today!!  Staging really is a power to be reckoned with and in many ways, it is MAGIC.  Magic from the creative minds of the clever professionals who understand the power of 'beauty'....and we are not talking miracle bras or similar attributes here!!  Thanks!! Regards-Kathleen

 

Aug 20, 2007 05:42 AM #17
Rainer
56,396
Calie Waterhouse
Chandler, AZ
Community Builder

Oh yes, please.  I want a magic wand - a real one!  Not one of those fake ones they use in the movies... Oh, I would like some real pixie dust too - seems like I'm all out. 

Kathleen - beautifully written statement - love it "Magic from the creative minds of the clever professionals"  Pure genius, my dear!  Would absolutely make a great marketing campaign...

Aug 20, 2007 05:56 AM #18
Rainer
1,027
Sherry Woolever * Seller's Edge
Seller's Edge - Marengo, IL

I am truly devious!  With one hand behind my back I can make a room appear larger than it is.  All I have to do is apply some scale, shape and color that correctly defines a room and POOF the square footage magically gets larger.  Never mind the tape measure, the listing sheet, and the education we have and are still paying for to develope that magical talent.  If trained right we can educate all naeba's on just how we accomplish this magic trick.  It will take a few years of practice and a strong back, but I am willing to let them move some furniture in the process. 

Aug 20, 2007 10:38 AM #19
Rainmaker
2,770,618
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher
I have Fairy Dust, Calie...it is MUCH more effective then Pixie Dust, trust me.....just let me know and it's yours :)
Aug 20, 2007 10:39 AM #20
Rainmaker
29,114
Nicola Lindsay
Nicola Lindsay ReDesign and Home Staging - Saint Stephen, NB
CRSS
I am returning my magical wand,,,all it came with was regular dust,,and we KNOW thats NOT allowed in any way shape or form in staging!!
Aug 20, 2007 10:48 AM #21
Rainmaker
489,750
Kathy Nielsen
http://atlantahomestaging.net - Marietta, GA
Atlanta Georgia Home Stager

Thanks, Calie for sharing this article.  Both the article and blog had me laughing.  And... I needed a laugh.

Kathy

Aug 20, 2007 10:55 AM #22
Rainmaker
181,945
Karen Dembsky
Peachtree Home Staging LLC, Home Staging in Atlanta, GA - Peachtree City, GA
Atlanta Home Staging

I've had a hard, busy, productive & prosperous day -- after reading all this, I am smiling till my jaws hurt.  We are so devious; and talented, too.  What could be more threatening than that?  Don't you think we could all put our minds together and write and direct a LifeTime Movie.  The heck with HGTV!  OH, OH, OH. I feel a blog coming on!

Aug 20, 2007 11:01 AM #23
Rainer
66,090
Kathy Alexander
GreatStages Home Staging and Redesign - Vancouver, WA
Home Stager Camas WA, Home Staging Southwest WA
What a witty comeback! Thanks, Calie for sharing this - I am still chuckling over the image of a stager hunched over his/her book of magic spells!
Aug 20, 2007 11:30 AM #24
Rainer
56,396
Calie Waterhouse
Chandler, AZ
Community Builder

Oh my stars, Ladies - I was worried about all my comments derailing the true purpose of the blog - but you know what? It's exactly what we all needed today.  Last week was a tad bit stressful for all of us (wouldn't you say?) ...  I'm glad everyone can end this day with a smile.... now, where's Head Master James?  I'm sure some of us are in need of extra homework after a day of admitted mischief. 

"ciku" later!

Aug 20, 2007 11:41 AM #25
Rainer
56,396
Calie Waterhouse
Chandler, AZ
Community Builder

Sherry - Great Idea - instead of "Let them eat cake" - You can "Let them move furniture!" I hope you're not using your wand in front of non-magical type people!  The Head Master is sure to find out!

Carole - Fairy Dust...  do you have connections?  I want some of that, too.

Nicola - Remember, we a home stagers - not home cleaners. Return it quick before it rubs off on you! 

Kathy - We aim to please with a fist full of humor and a pocket full of smiles.  Thank you for stopping by the James Frazier Magical School of Staging, please come back again soon.

Karen - Wouldn't it be nice to have a staging show produced here in the US? We could do a spin off of "What Not To Wear" - how about "How Not To Sell Your House?"  You're in charge!  Just let us know when the auditions are.

Hey Kathy - What book of spells?  You got one that you're not sharing?

Aug 20, 2007 11:43 AM #26
Rainmaker
136,599
Sheron Cardin
California Moods Inc - Selma, CA
ARTIST - A Home Stager/Sellers Best Friend!
Callie - awesome stats. Thank you for spinning this upward. We all appreciate your effort and ability to respond. Something like this false accusation could be just what is needed to get those statistics up and in the faces of all real estate agents so they too can get the point across to their clients. Where is James...we need to start keeping track of these current numbers...James...?
Aug 20, 2007 02:15 PM #27
Rainer
68,522
James Frazier
James Frazier Personal Development Coach - Rockford, IL

News from Hogwarts.....

OK, one person, Calie Waterhouse, has encouraged me to return to this post. I have now yielded to this frenzied public demand as Mark Twain would say, and so I am announcing the official opening of the James Frazier Memorial School of Magic. All you need is a little hocus pocus.......

Actually I am well qualified to open said school as I once developed a business plan for a School for Psychics ( this was during the heyday of Psychic Friends Network and their "certified" psychics). Their own advertisement emphasizing "certified" made me wonder where one went to get "certified" in the art and , finding no official psychic schools. I decided to fill the obvious gap in the education of psychics.

So my idea was the do this as a correspondence school. Each week I would send out a page with 20 questions. At first, you trained by answering the questions correctly. Then each week I would send out another 20 questions except the last word would be missing. With each week, less of the questions would be provided and then the final exam you had to guess the questions entirely. All for the low low price of just $2700 for the entire course, all materials, a graduation certificate, and a                            . See if you have  natural ability and guess that last part.

Although It never got off the ground- I am certain I can apply this sound business plan to this endeavor.

Aug 20, 2007 02:36 PM #28
Rainer
56,396
Calie Waterhouse
Chandler, AZ
Community Builder
Sounds like an idea, Mr. Head Master.  I'm thinking of some questions .... I'm thinking, thinking, thinking ....  oh wait, I need to finish this consultation ...  I'll be ___________________.
Aug 20, 2007 02:39 PM #29
Rainer
20,641
Cari Pilon
RE:STYLE Home Staging - Brighton, MI
RE:STYLE Home Staging

Way to go Blanche! Seems like she started this new forum on ranting specifically for this article. Nice to have her on our side!

 

Aug 20, 2007 02:54 PM #30
Rainer
56,396
Calie Waterhouse
Chandler, AZ
Community Builder

Cari - yours is the voice of reason.  You're absolutely right - Way to go, Blanche!  It's nice that we,  home stagers, have "champions" such as Blanche who have come to defend us in ways we never could (alone).

Aug 20, 2007 03:04 PM #31
Rainer
289,222
Cindy Lin
Staged4more School of Home Staging - South San Francisco, CA
Host, The Home Staging Show podcast

I love Ms. Evans. She is hilarious. My favorite part is

"That's as silly a complaint as I've ever heard. Worse, it can do some serious damage. Staging doesn't "make" people buy homes any more than miracle bras and mascara make men propose marriage. But it's worth trying ..."

LOL 

Aug 20, 2007 06:18 PM #32
Rainer
77,324
Yvonne Root
rooms b.y. root - Prescott, AZ
Home Stager - Northern Arizona
OK Calie, Now that I have read two of your best posts ever I'm going to comment on them. My first comment -- next time you decide to write two of your best blogs ever you have to give advance notice so that I will be able to get in on all the fun. This has been not only educational but also fun! Thanks for providing good information from Blanche and the others. This has brightened my day! Way to go girl! Now I'm off to comment on your very best blog ever. See you there.
Aug 21, 2007 07:52 AM #33
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Calie Waterhouse

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