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If your house hasn't sold maybe your Master Bedroom should be Staged as the Family Room

By
Home Stager with Hampton ReDesign, Home Staging and Redesign


I had the pleasure of meeting a new home staging client and agent yesterday for a vacant home consultation. The listing had expired and the owner was re-listing with the new agent who contacted me to walk through the property and give them my professional opinion on what they could do differently to get this home sold.

The home is an early 20th century charmer with loads of character. As we walked inside I noticed many faux paint treatments including venetian plaster on the walls and ceiling. There were many other personal touches but I felt the most compelling issue to resolve was the flow of the lliving space.

Today's buyers love to live in older neighborhoods and pay a premium for character and easy accessibilty to downtown. However, older home floor plans often feel chopped up and don't offer the open living spaces that are desirable in 2010.

As we walked through the formal living, dining and then kitchen we came to a short hallway off the kitchen and a room with two french doors and an enticing view of a shimmering blue pool. The room also had a fireplace, built in closets and a built in buffet. Everything about the room said study or living space, but I noticed there was a door that lead to a bathroom. I asked the agent... is this the master bedroom? I couldn't see any logical place to put a bed without blocking that view or access to the patio through the french doors.

Here's a photo so you can see the space.


Master bedroom
As we finished walking through the home we came to the top floor with two large bedrooms connected by a jack and jill bathroom. I immediately felt this would be a great master suite retreat. The owner had used it for their children but I could see the potential, especially in this market, for a secluded master bedroom with side study/office upstairs away from the living space.

Although the downstairs master had a nice bathroom, it blocked the flow of the living space to the outdoors. Also it was directly off the kitchen which is not conducive to privacy. I felt this room would make a great family room and create an easy transistion for entertaining from the kitchen out to the pool and patio. On these scorching hot TX summer days, that inviting oasis of cool is a top selling feature!

By moving the master upstairs and creating a more open living space downstairs I think this historical charmer has a better chance of capturing a potential buyer who is looking for modern day living and vintage style.

Posted by

Tessa Skeens

Interior Design, Real Estate Staging and Marketing Support 

M 817-891-9563  

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Comments(11)

Alan Bruzee
Long & Foster Real Estate, Inc. - Rockville, MD

Tessa, sometimes people need their space repurposed for today's functionality.

Aug 10, 2010 04:22 AM
Yvette Chisholm
Long & Foster Real Estate, Inc. - Rockville, MD
Associate Broker - Rockville, MD 301-758-9500

Use the space the best way for showing the house off.  The new buyer's can do what they want...you want to attract the most people.

Aug 10, 2010 04:23 AM
Steve Loynd
Alpine Lakes Real Estate Inc., - Lincoln, NH
800-926-5653, White Mountains NH

Tessa, I see many blue prints in my voluntary position as a committee member reviewing designs for subdivision approvals. I am always surprised what people want to do with their floor plans.

Aug 10, 2010 04:26 AM
Shelley Rowton
Move To Realty - Austin, TX
ABR, RSPS - (512) 507-5779 MoveToRealty of Austin

Good call on the switch!  Sounds like you have the creative thinking ability to really make homes show better.

Aug 10, 2010 04:38 AM
Lee Ann Obenauer
Metro Roberts Realty - Buffalo, NY

Buyers hate homes that have excess to the backyard through a bedroom.  do you really want guests to walk through your bedroom to get outside.

Aug 10, 2010 06:15 AM
Leanne Allen
Center Stage, LLC - Burlington, IA

It sounds like you have a good handle on what your target market wants and are making the necessary changes to appeal to those buyers -- good thinking!  The downstairs "bedroom" will make a gorgeous family room with all of those wonderful architectural features and the upstairs master suite sounds divine! 

Aug 10, 2010 07:05 AM
Tessa Skeens
Hampton ReDesign, Home Staging and Redesign - Grand Junction, CO
Staging For Realtors, Builders & Investors

Alan that is so true. The owner just continued using the room as the previous owner did and while it worked for them I don't think it was working for potential buyers.

Absolutely Yvette. That pool is a standout feature that not many homes in the neighborhood have and while a pool is not always a positive, when its 100+ plus it certainly creates a wonderful view!

Steve I think a potential owner should absolutely make it their own, but when it comes to sell they may have to make the floorplan sellable to someone else or it may sit.... and sit!

Thanks Shelley! I think both the agent and owner are still getting their heads around it but hopefully they will see the potential.

You are so right Lee Ann. It makes for a really awkward access to the pool and patio area which is a BIG feature of the home.

Appreciate your comment Leanne! I think this target market will not be primarily family but singles, single parents and maybe empty nesters. I could see a master upstairs and a grown child or maybe a parent in the other downstairs bedroom. If there's a young child by a second marriage they could easily use that second bedroom on the second floor. I think this arrangement covers most of the bases.

Barb, I think as stagers we have to be willing to sometimes think out of the box and be that objective pair of eyes that can see things in a new light. Every home needs a focal point or a feature that makes it stand out from the rest and in my opinion it's the pool and enclosed patio in this home. To block that view is leaving money on the table!

Aug 10, 2010 08:37 AM
Virginia Tatseos
Stage-Show-Sell - Bloomfield Township, MI

Great call

I can't see that space as a master bedroom

Aug 10, 2010 10:23 AM
Kathy Burke
Sensational Home Staging~~Danville, CA - Danville, CA
S.F. East Bay Home Staging

From the photo it does NOT read like a bedroom....you gave them GREAT advice!  Be sure to post some "after" pictures if/when you do the staging.

Aug 10, 2010 12:04 PM
Tessa Skeens
Hampton ReDesign, Home Staging and Redesign - Grand Junction, CO
Staging For Realtors, Builders & Investors

Virginia and Kathy that's what I thought. It just didn't feel like a bedroom and I'm sure buyers were having trouble with that too. They may not have been able to articulate it but I'm sure it felt "off" in some way.

Not only is it the only direct access to the pool from the kitchen but the fireplace and built in cupboards added to the disconnect. I know those can be great features in a bedroom but with the placement of this room right off the kitchen it didn't feel like a bedroom. Will definitely post some "afters" if I get the go ahead to stage!

Aug 11, 2010 07:52 AM