Below are 5 "Action Items" you can start today to help increase your business. My coaching students use these to jump start a sluggish pipeline and refill it with quality leads ready to sell or purchase property.
1. Update your "list of names" by calling everyone on your list. Update all your info and while you are talking with them mention how your business is based on referrals. They may know someone who is thinking of buying or selling. (Your Goal: 80-90% of your business derived from personal referrals)
2. If you are not using a data base management software (Top Producer or MS Outlook), make plans to start NOW! If you are currently using a database system, are you familiar with all its capabilities? If not, take a class and refresh yourself with the system. Try to find new ways to make the system work better for you.
3.Commit to tracking your prospecting, advertising, and marketing. Where are you spending your time and money?Most importantly; what is working, what is not? Commit to tracking your business. Where does it come from? Referrals, marketing, open houses, phone duty?
4. Invest back in your business. Set aside 5-10% from every sale to invest in promoting yourself.
5. Do 2 open houses per month, selectively choosing the right home. (Price, Location & Condition) Do a mailing 5 days prior to the open house to the neighbors. Also include any FSBO's or expired listings with in a one mile radius, inviting them to come by and see how you market a home. (And to explain to them why their home did not sell!)
Bonus Tip: Invest time in you. Lose weight, quit smoking,eat better, join a gym. Not only will you feel and look better, you will gain the one thing more valuable than time, ENERGY!
Spend quality time recharging. Time lost with family and friends can never be found.
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