Designations Can Earn You More Money!

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Did you know that REALTORS that have at least one designation to their name make more than REALTORS with no designations? According to the NAR 2010 Member Profile, a typical REALTOR with a designation had a gross annual income of $51,500 in 2009. A typical member without a designation had a gross annual income of $29,700. That’s a difference of $21,800! In other words, REALTORS with a designation earn 73% more than their non-designation counterparts!

Now don’t rush out there and get a designation and expect that your income will instantly increase 73%. Unfortunately, it’s probably not quite that simple. This drastic income difference is likely due, at least in part, to the professional dedication that REALTORS with designations exhibit. Full-time agents are much more likely to invest the time and money to acquire a designation than are part-time agents.

But another aspect of the issue is probably that homebuyers and sellers trust agents with designations more than those without. They have proven that they are knowledgeable in different areas and are dedicated to being a professional real estate agent.

NAR’s 2010 Member Profile also states that only 34% of members have at least one designation. So if you have a designation, show it off! Make sure homebuyers and sellers know that you are experienced, professional, and knowledgeable. Many template website providers have a library of designation images that you can easily add to your website. iHOUSE ELITE Websites also allow you to upload your own designation image. Take a Free Test Drive Today!


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Royce Dean Vanderpool
Devan Realty & Development Corporation - Lake Mary, FL
GKC, RMC, REOS, CIAS, BPOR - Principal Broker

I find that most high earning agents are self motivated and driven to succeed therefore they understand the importance of learning.  Many low earning agents simply don't invest enough time or energy to their business to earn a living, let alone enough effort to add to their education.  

Royce Vanderpool, REOS, Broker


Aug 11, 2010 05:51 AM #1
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