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When Bad Listing Photos of Homes go Good

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Real Estate Agent

Inspired by Jennifer Prestwich's post, What's with the Pictures on the MLS? (sorry, non-ActiveRainers, it's a member's only post), I thought I'd write the 'other side of the story of, at least some, bad MLS photos.  BTW, if you want to see some really bad MLS photos, just type in 'bad MLS photos' in google and enjoy

I've seen some pretty bad listing photos in my time, too.  If the goal of the seller is to get the best price out of the home in the shortest amount of time, then it's generally a good idea to a) stage the home so that it appears in it's best possible condition, and b) take GOOD photos of that home.

However, I think that there should also be some truth in the photos as well.  I list a lot of short sales, distressed sales, estate owned homes, etc that are going to be sold in completely a "as, is - where, is" condition.  With these, I take photos that show the property in it's "true light," so to speak, along with a pretty detailed description of it, as well.  I do this for one simple reason...to make sure that both the buyer and their agent is fully aware of the true condition BEFORE they ever attempt to go look at the house.

Here's an example of a couple photos from one distressed listing:

bad photo #1bad photo #2








As you can see, not really pretty photos!  The others in the listing didn't get any better, either

Added to these was the description, which (somewhat summarized) was: Needs some major work!  House is dirty, unkempt and outdated.  Sold 'as is, where is' Definitely a Handyman special!  Still, great price for the area and square footage!

I didn't even use the 'needs some TLC' on this one (which, if you read this blog, knows really stands for 'Tremendous Load of Crap')

What truly amazed me about this property (and others I do like it) were the number of feedback responses I got with things like:

Seller really should clean it up a little.

House was dirty.

Property needs work.

And my personal favorite: My clients were mortified with the amount of trash in the home and the amount of work needed.

To all of these, my responses were pretty much the same:  Umm....did any of you see the photos of the property before making an appointment?  Did any of you read the description of the home before making an appointment on the property?

Yes, bad listing photos of good homes is simply poor business.  But bad listing photos of a bad home show it in it's true state and are good...if only the people believed their eyes!

Posted by

__________________________________________

Hickory Home SearchForeclosure Hunter

 

Roger Johnson is a Realtor with CENTURY 21 American Homes in Hickory, NC.

 

I service the Catawba and surrounding counties, and the Hickory, Newton, Conover, Taylorsville, Claremont, Statesville and Charlotte, NC real estate markets.

Visit us on the web at: www.HickoryNCHomes.com

You can contact me via Email or give me a call at 828-381-9245 or 828-568-2121 ext 310

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Comments(5)

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Keith Cox
Freedom Mortgage - Rancho Cucamonga, CA
Sales Manager | Loan Officer | Freedom Mortgage

Roger, Did these properties ever sell? Amazing how some live.....

Aug 12, 2010 04:46 AM
Team Honeycutt
Allen Tate - Concord, NC

You just assume that the photographer came over when he was not expectecd because how could any decent person allow people to see their house this way.

Aug 12, 2010 06:44 AM
Roger Johnson
Hickory, NC

Not all of my properties in this kind of condition have sold, Keith, but most have.  I think in large part because I marketed them in their true condition and not gloried up into something that they're not.

Not really a matter of decency, but rather the mindset of the seller at the time.  In these particular examples, this was a rental that the tenants left in that condition and a landlord that was out of $$$ and facing a foreclosure.  No one is going to spend money in that position and the property has to be sold in it's present shape.  If that's the way that potential buyers are going to be seeing it in person, then that's the way the photos should reflect it as well.

Aug 12, 2010 12:01 PM
Don Sabinske
Don Sabinske, Sabinske & Associates Inc. - Zimmerman, MN
Sabinske & Associates Inc.

It is always amazing to me how AGENTS never read the comments section, can't follow instructions or don't know how to advise buyers about short sales.  Seriously, I believe that an IQ test should be included in the licensing test. 

Your post proves it. 

Aug 17, 2010 02:49 PM
Roger Johnson
Hickory, NC

Thanks, Don.  And I think that you're the first person commenting on this that actually got the point of this post as well.

Aug 17, 2010 03:09 PM