Why Your Listing Agent Should Be A Blogger

Real Estate Agent with Keller Williams Hometown 0564938

Why Your Listing Agent Should Be A Blogger

Question: What do most people do these days when they want more information?Google it
Answer: They GOOGLE IT!
And your home and its "findability" on the Internet is no different.

Over 80% of home buyers start their home search on the internet.  Therefore to list your home for sale with a Realtor who is NOT all over the Internet and, most importantly, blogging, is like plucking dozens of eyeballs out! Ok, that sounds silly. But eyes are what you need. As a seller, VIEWS (virtual or literal) are what you need.

Typical Scenario

What might home buyers type in when they are searching? Well any good Realtor will know that they can use tools created by Google to find the most common search terms, such as: Homes for sale in (Your Town), First time home buyer in (Your County), Homes for Sale on Main Street, (Your Town), Information about Amherst Farms (or any other development) ... and so on.

Therefore it is important that your Realtor, your neighborhood, your town, and your home for sale, can be found on the first page of Google or any other search engine. This is accomplished by having a Realtor that is Internet savvy and is a blogger. Blogging "ranks" high when someone performs an Internet word search like on Google. The most amazingly beautiful, high tech super-duper custom webpage for your home for sale doesn't mean SQUAT if home buyers do not find it when they are searching the Internet.

Let's wrap this up with a little test ...

Search for these various terms and see if "Andrea Kappre" shows up anywhere ...

"Homes for Sale in Amherst Farms, Mickleton"  -  "Realtor in Gloucester County"Why your listing agent should be a blogger

These are just two examples ... a narrower search such as your street or your development will likely place you in the top 2 or 3 results on Google.

Now Imagine YOUR HOME is the first one a buyer sees when searching on Google!!!

To list with a non-blogger - that is listing suicide!



Comments (51)

Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I think I'm emailing your post to a couple of my sellers.  They are demanding print.

Aug 13, 2010 02:23 PM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate Brokered by Real - St. George, UT
St. George Utah Area Residential Sales Agent

Andrea, And I say, BLOG ON...It really works! Congratulations on the well deserved feature!

Aug 13, 2010 02:31 PM
Surprise Arizona Realtor Jim Braun Sun City Grand Active Adult Communities
Coldwell Banker Residential Brokerage Jim Braun Sun City Grand Az - Surprise, AZ
Surprise AZ real estate Phoenix West Valley

The blogs I read everyday help me understand the importance of the internet to our clients. I feel like I am getting stronger as a Realtor because of what I read, write and comment on, on a daily basis. 

Aug 13, 2010 05:06 PM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

  Great post...the blog can be the cog in the listing that propels it to closing more quickly !

Aug 14, 2010 12:15 AM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

I am one of your Re-Bloggers.  Thanks for allowing the Re-Blog!

I don't think an agent has to be a blogger to get the home to show up on the Internet, but I think it helps.

Aug 14, 2010 12:35 AM
Chris Smith
Re/Max Chay Realty Inc., Brokerage - New Tecumseth, ON
South Simcoe, Caledon, King, Orangeville Real Esta

Great Post Andrea, and totally on the mark.  I am re-blogging this =)

Aug 14, 2010 12:43 AM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

This is a great post.  So, true.  I was brought here via Maureen's reblog.  I've been finding that blogging/active rain is definitely helping my search results.  If you can't be found, you are lost. 

Aug 14, 2010 02:29 AM
Ann Allen Hoover
RE/MAX Advantage South - Hoover, AL
CDPE SRES ASP e-PRO Realtor - Homes for Sale - AL

I love it Andrea!  Blogging is something that few agents in my area do......so I really benefit from their lack of effort!

Aug 14, 2010 05:47 AM
Michelle Francis
Tim Francis Realty LLC - Atlanta, GA
Realtor, Buckhead Atlanta Homes for Sale & Lease


So true!  Excellent advise for sellers to check out how they will be found when they list their home.

All the best, Michelle

Aug 14, 2010 05:48 AM
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Very true!    This is the "calling card" of the post-internet era.

Aug 14, 2010 05:57 AM
Keary Coffin
Keller Williams Realty Cenla Partners - Gardner, LA
Your Foreclosure Expert

Great Post & it is the Truth!

Aug 14, 2010 10:16 AM
Mike Martin
(909) 476-9600 ~ WeLoveSellingRealEstate.com - Fontana, CA
Realty Masters & Associates

I agree. Great post.

Aug 14, 2010 12:15 PM
Christa Hobart
Cactus Valley Realty - San Tan Valley, AZ
Arizona Property Sellers

Andrea~ Great blog and what a great way to explain it!

Aug 15, 2010 06:28 AM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

While blogging can bring additional attention to a listing, I think the bulk of internet presence comes from listing syndication. I know several successful agents who have little or no online presence beyond having their listings on all of the major sites.

Aug 15, 2010 06:47 AM
Brad Rachielles
CENTURY 21 Peak, Ca BRE# 01489453 - Upland, CA

Thanks! Great Advice. Took me a long time to get on board the train. Thanks AR.

Aug 15, 2010 01:45 PM
Brad Rachielles
CENTURY 21 Peak, Ca BRE# 01489453 - Upland, CA

Thanks! Great Advice. Took me a long time to get on board the train. Thanks AR.

Aug 15, 2010 01:49 PM
MichelleCherie Carr Crowe .Just Call. 408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

I agree. I've just reviewed what websites of mine show up on Google, and several were blogs on homes.

Aug 16, 2010 05:08 PM
Bob & Leilani Souza
Souza Realty 916.408.5500 - Roseville, CA
Greater Sacramento Area Homes, Land & Investments

Andrea, thanks for writing this excellent post...I completely agree and just re-blogged it! :)


Aug 16, 2010 05:20 PM
Rosalinda Morgan
Brookville, NY
"The Rose Lady"

Andrea - You said it right.  Blogging is the key to being found and a lot of agents are still not getting it. 

Aug 17, 2010 07:17 AM
Stephen Kappre
KW Hometown - Mantua, NJ
Helping You Home

Just read this agaion :)

Nov 19, 2010 12:58 AM