Why Your Listing Agent Should Be A Blogger
Question: What do most people do these days when they want more information?
Answer: They GOOGLE IT!
And your home and its "findability" on the Internet is no different.
Over 80% of home buyers start their home search on the internet. Therefore to list your home for sale with a Realtor who is NOT all over the Internet and, most importantly, blogging, is like plucking dozens of eyeballs out! Ok, that sounds silly. But eyes are what you need. As a seller, VIEWS (virtual or literal) are what you need.
What might home buyers type in when they are searching? Well any good Realtor will know that they can use tools created by Google to find the most common search terms, such as: Homes for sale in (Your Town), First time home buyer in (Your County), Homes for Sale on Main Street, (Your Town), Information about Amherst Farms (or any other development) ... and so on.
Therefore it is important that your Realtor, your neighborhood, your town, and your home for sale, can be found on the first page of Google or any other search engine. This is accomplished by having a Realtor that is Internet savvy and is a blogger. Blogging "ranks" high when someone performs an Internet word search like on Google. The most amazingly beautiful, high tech super-duper custom webpage for your home for sale doesn't mean SQUAT if home buyers do not find it when they are searching the Internet.
Let's wrap this up with a little test ...
Search for these various terms and see if "Andrea Kappre" shows up anywhere ...
"Homes for Sale in Amherst Farms, Mickleton" - "Realtor in Gloucester County"
These are just two examples ... a narrower search such as your street or your development will likely place you in the top 2 or 3 results on Google.
Now Imagine YOUR HOME is the first one a buyer sees when searching on Google!!!
To list with a non-blogger - that is listing suicide!