There are a lot of ideas among realtors about what makes the perfect closing gift. Many seem to agree that it should be personal. Others are concerned that it be memorable so that there is a long-lasting, and hopefully positive, recollection of the realtor who assisted in the purchase or sale.
Great ideas abound - just ask any realtor what he or she gives as a closing gift and you will find perfection everywhere. But when it comes right down to it, does a pricey bottle of wine or a massage really create a lasting impression that results in referrals?
A closing gift should be personal. And it should strike an emotional chord. But it should also be a significant element of a well-conceived marketing plan. The relationship between a client and his/her realtor is unique. In what other transaction do you disclose such personal feelings, disclose your financial circumstances, and engage in what are sometimes gut-wrenching negotiations with someone at your side who was a complete stranger just days before agreeing to let you represent them?
Consider this. Once the wine is gone, the massage over and the goodies eaten, will your client think of you when they hear of a friend wanting to either purchase or sell a home?
Think "MARKETING" when you choose your gifts. How about marble coasters with a picture of your client's home on them? Or a framed artistic rendering of the home inwhich they raised their children? These are some of the gifts that create -- and prolong -- memories. These are the personal closing gifts -- gifts that are also a part of your marketing mix.
(Note: From a purely selfish and self-serving perspective, please take a look at http://www.wevemovedgifts.com/.
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