James Frazier School of Magical Home Staging Now Enrolling

Education & Training

Admissions: The New Standard                       Illustration provided by Jim Frazier 

The James Frazier School of Magical Home Staging is now open to qualified individuals who are desirous of improving their communication skills and becoming the gurus of home staging (as if there were such a thing!).... 

First year students will receive classroom materials via correspondence.  Per the Head Master, himself, a questionnaire of 20 questions will be delivered to your door weekly.  Each week a messenger will retrieve your answers and grade them accordingly.

Your instructors include the Head Master himself and your existing clients.  Potential clients will also have the opportunity to ask you questions about your home staging service.  Such questions include:

  1. What is home staging?
  2. Can you name ten reasons why a home seller should stage their home?
  3. How will a property benefit from your services?
  4. How do you charge?
  5. What's the difference between a bid and a consultation?
  6. Where do you get your furniture?
  7. How long have you been in business?
  8. Are you licensed and insured?
  9. What is your style?
  10. How long does it take?
  11. What sets you apart from other stagers?
  12. Why should I hire you?
  13. When can you get the work done?

When you are able to answer these questions poetically and proficiently, you will then graduate to a Second Year Student here at James Frazier School of Magical Home Staging.  During your second term, you will learn:

  1. How to say "No" to the clients that you don't have time for (politely).
  2. How to wave your wand and make everyone happy!
  3. The difference between a light cleaning and staging.
  4. How to give a thought-provoking 15 second speech about what it is you do.
  5. How to define home staging is 5 words or less
  6. How to pack a 3,000sq.ft. house into an SUV with two children and a dog already in it.

Third Year Students at the James Frazier School of Magical Home Staging will go out into the world of home sellers and Real Estate Professionals and complete the following list each week for one year:

  • 5 Written Consultations
  • 4 Vacant Home Bids
  • 3 Real Estate Office Presentations
  • 2 Vacant Home Stagings
  • 1 More Trip to Starbucks on any given day

When you have completed the above tasks, you will have the following home staging experience in which you have earned "official bragging rights".

  • 260 Written Consultations
  • 208 Vacant Home Bids
  • 156 Real Estate Office Presentations
  • 104 Vacant Home Stagings
  • 52 More Trips to Starbucks

Congratulations, you are now a 4th Year Student at the James Frazier School of Magical Home Staging.  It is during the weeks ahead that you will receive your "real" magic wand,  broom stick (for improved transportation) and a profit in your business dealings. You will now be responsible for training our first year students and expected to continue the same rigorous schedule as the 3rd year protege.

I know this sounds tongue-in-cheek, but if you really think about it - the time you've invested in your home staging business is like attending school.  Each year, success comes to us in different ways.  The first year, we learn to communicate with our clients and sell our services with confidence.  The second year, we reap the rewards of our efforts and get more into the art of home staging.  The third year is a hard year for home stagers because of expectations. This is the year that your name is known in the industry and referrals are calling.  There just doesn't seem to be enough hours in the day to complete everything.  Isn't this what staging is all about? 

As Kathleen Garvey so eloquently stated, "Staging really is a power to be reckoned with and in many ways, it is MAGIC.  Magic from the creative minds of the clever professionals who understand the power of 'beauty'."

While stagers may not be magicians, what we do is magical and by doing so - we do make a measurable difference in the way houses are SOLD!


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Cheri Dueker
Transitional Designs, LLC - Saint Louis, MO
Transitional Designs, LLC, Home Staging St. Louis

James: Sign me up-I want to master the trade and by the time you help me achieve all these levels-we wont need a wand!

"abaca"=throwing up to an abba song

Aug 20, 2007 03:55 PM #1
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging that Sells Portland Homes"


Is this school connected in any way to the Intergalactic Home Staging University?  Who serves as the Trustees or Board of Regents? James?  Some credentials would be nice, thankyouverymuch.  :-)

Aug 20, 2007 04:22 PM #2
Cindy Lin
Staged4more School of Home Staging - South San Francisco, CA
Host, The Home Staging Show podcast
LOL where do i sign up? and what designation do i earn for this ;)
Aug 20, 2007 05:39 PM #3
Kathy Alexander
GreatStages Home Staging and Redesign - Vancouver, WA
Home Stager Camas WA, Home Staging Southwest WA
I have a Hermione Grainger costume leftover from Halloween - can I wear it to class?
Aug 20, 2007 05:48 PM #4
Susan Smith
Rooms That Work LLC - Sandy Hook, CT

I've read all I need to know...where do I send my check?  Will I need one of my kids many magic wands from the dress up box, or do you provide one?

"Pitaya" - the sound of one spitting out the pit of a peach

Aug 20, 2007 11:20 PM #5
Juliet Johnson
Vizzitopia - St Johns, FL
Jacksonville Photography & Digital Marketing

OMG, like, fer sherrr, I could, like, be, you know, one of the like professors here, because, well, like, I am a home like stager and I know James Frazier, like from his photo, you know? Are you kidding me, you could pay me and stuff.

sapota - Dis sapota be funneeee.  My BFF Shienilla is like freakin' out.

Aug 21, 2007 04:53 AM #6
Shell Brodnax
Real Estate Staging Association - Valley Springs, CA
Aug 21, 2007 05:19 AM #7
Yvonne Root
rooms b.y. root - Prescott, AZ
Home Stager - Northern Arizona
Calie, This is fantastic! You are so right about the entire message. You took what was very creativly funny and put it in the form of an extremly valuable lesson! Now -- I'm thinking (and this is not an easy thing for me) that I will be signing up for this course . . . Oh wait! I've already signed up for this school; haven't I? You must know that answering some of the above questions will be difficult but it will indeed be a test which will also be the teaching tool which can propell one from the first year through the fourth and later years. This post rocks and you know the rest of it with the 5 and all that jazz!
Aug 21, 2007 08:07 AM #8
James Frazier
James Frazier Personal Development Coach - Rockford, IL

Maureen, so it is credentials you want eh?...OK here goes- this is all the spagetti I am entilted to use:



"lingaro"  smooth talking linguist  

Aug 21, 2007 01:58 PM #9
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging that Sells Portland Homes"
Whew James ~ I'm tired just READING all of those credentials!    I noticed you have ABC and NBC but no CBS!!  Love the Disney reference!
Aug 22, 2007 06:10 AM #10
James Frazier
James Frazier Personal Development Coach - Rockford, IL

Maureen...unfortunately CBS doesn't rhyme with the mic  key mou  se so it was dropped.


"mundu"  exotic island destination in the South Pacific as in "have you been to Mundu?"

Aug 22, 2007 06:49 AM #11
Calie Waterhouse
Chandler, AZ
Community Builder

OK - I'm having a "brunette moment" - what in the world do all those letters mean?  Do I HAVE to put them after my name?  Can't I just have 'Magical Stager Extraordinaire"?  (Sounds more like me anyways ;) )


eddo - a do, b do, c do, d do, e do - you do?  (Sorry, I'm still having a hard time with these)

Aug 22, 2007 02:47 PM #12
Sheron Cardin
California Moods Inc - Selma, CA
ARTIST - A Home Stager/Sellers Best Friend!
Geez what if I don't pass the test...come up with my own? Hey now!
Aug 22, 2007 04:56 PM #13
Calie Waterhouse
Chandler, AZ
Community Builder
Oh Sheron - (I'm stomping my foot), No! No! No!  No failing allowed.  We don't even recognize the word - besides isn't "failing" on that list of words we're not allowed to use/say?  I think I read it somewhere ...  hmm....  I guess  I'll have to go find my spell book and find out.  Perhaps you can be one of our Professora Extraordinaira?  (Yep, made it up, but it does sound cool) - :)
Aug 23, 2007 01:03 AM #14
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