How do we keep the "up-trend" in Home Sales going??? I have some ideas that seem to work for me! I am currently in contract on 2 deals and will be writing an offer on Monday--so something I am doing is right!!!
In many markets there has been a nice bump up in real estate sales and now it is up to the professionals of this business to keep the arrow pointing skyward....any way we can!!!
I have decided that in my marketing area, which is driven by the stock market and Wall Street in general, I will do everything in my power to get the word out that business is brisk and houses are moving at long last.
First and most important is pricing--I will not take ANY listing that is overpriced; in fact, one of my deals is a house that came on the market at a price that made many agents say: "You have underpriced it!" NOT! It sold in 1 month and the seller got her asking price...the best outcome, I think.
I send out a monthly newsletter to my customer base, and this pulls responses from long ago clients/customers. But the advertising that I have done on the internet does not seem to be attracting many new buyers and this concerns me...so I have begun to persue other avenues for ads.
The one thing that is pulling out here in the Hamptons is print advertising---likely reason being that the buyer out here now is on vacation and has time on their hands to read magazines---magazines with society pages and lots of news about leisure activities and Who's Who in the Hamptons this summer.
However, come September and October when most people have gone back to their normal day to day lives, I have to come up with a new strategy.
DOES ANYONE OUT THERE HAVE A DIFFERENT IDEA? HOW DO WE KEEP THE UP-TREND GOING???
In the past, I have found that the months of September and October are my busiest; folks who have had a great visit here in the Hamptons or had a terrific summer with perfect weather, start to plan how they can buy a home rather than rent one next year. So if I scramble and get as many listings as possible signed up for that time period, I can go into the winter months confident that I will make it through the slow, dark time of the year.
The key to doing a healthy business all year long has been to have as many listings as I can possibly handle, include a "Newbie" as co-listor on my listings and by doing that I can move smoothly through a difficult time like we had in late 2008 and all of 2009.
SPEAKING OF "NEWBIES" IN THE BUSINESS, I have a new agent who I brought into the business. She was a stager and she wanted to try to expand her knowledge of real estate; I helped her to see how she could make money in real estate, do staging on the side as she transitioned into the business and come out ahead of her slow staging business...now she is flying through the real estate world and making headway as my "protege'"! She is realizing, that by teaming up with me on 3 of my listings, she has the benefit of first hand knowledge of the very precious "Estate Section" market and she in turn has added a new energy to the business that I do!
I am finding she has connections that another new agent might disregard as unimportant; I have been able to help her see that her connections can be the just the tool to get her own customer base on track for a healthy business in the future. Learning to hit the mark each time you advertise or market a property is the difference between success and failure...watching me has saved this "Newbie" a lot of money, time and headaches as she learns the ropes....she has told me how appreciative she is by her hard work and effort.
Adding this individual to my roster has been the one thing that I have found to help me build new business in this very different real estate market. It has always been very hard work to be a top producer in this business; now I have found that in order to make money I must step up my level of professionalism, create an aura of confidence and expertise like never before and make a big change in the way I approach all aspects of my business.
If you haven't considered adding some "new blood" to your team--it could be just the thing to bring you out of the doldrums with your business no matter what level you are now at!