Back to the basics:
I have noticed a few changes in my local industry here in San Diego. The most shocking is how unmotivated a lot of the Realtors are in this Market. Almost as though they are on their deathbed just waiting for the death angel to come and take them away. I guess I just have a different work ethic or know what it will take to make money. I am not going to sit around and wait for a client to call me or walk into my office. I am going to go out and get them, remind them, play golf with them, go for a surf with them, invite them to a free lunch. I am not saying I know everything about Real Estate because I am always learning in this field. All I am saying is the slackers are getting left behind and the 10/90 Rule is coming back.
10/90 Rule: 10 percent of the Agents are doing 90 percent of the work! This not a story and is a reality...
I am sure you can go to a seminar and learn a bunch of great new techniques to try on your potential Buyers but, the reality is you need to get back out there and work. It is as simple as that!
Back to the Basics:
- Reconnect with your clients: Past - Present- Future
- Remind your friends that you are still in the business and would love a referral
- Start a farm in an area you know really well
- Do Open Houses
- Do Open Houses
- Do Open Houses
- Hold Floor
- Go on caravan to keep up on your market
I purposely repeated Open Houses three times because it works and nobody does it anymore. Seriously, free signage on a public street where cars drive by your name for 3-4 hours. Even if nobody comes in you are getting free press. Plus you get to meet the Neighbors and find out if they might want to sell.
I thought I would share these simple ideas on how to get more business but, I hope nobody listens because I don't mind being part of the 10 percent! Get out there people there are plenty of fish to catch... Don't sit back and be the Flounder...
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