When the time comes to sell my house and purchase another, I'm going to use a professional realtor.
"Hurray," they all say. "Pick me!"
That's right. I don't want to have people calling me wanting to see my home. I don't want to negotiate a contract. And I don't want to hear shoppers say that they don't like this or that about my home. I've got other things to do to make a living, and I want everything done right so that the transaction goes smoothly.
Now, here's the flip side of all of this. I provide professional services too! I have been providing marketing services to commercial real estate firms for nearly 30 years. I write for a living; design and publish marketing materials; and, not only do I do a little retouching -- I've been know to photographically recreate 30+-story office buildings that were undergoing massive renovations. I'm good, and I know it.
I now create closing gifts that feature renderings of homes (see www.wevemovedgifts.com). My customers are great, and they are "wowed" when they see the images created from their digital files. But every once in a while when I tell a real estate agent what I do, the reaction is, "I know a realtor who is doing that themselves."
Then I show the agent my product. The reaction, "Well, it's not quite like that."
How can it be? There's more to what I do than just purchasing Photoshop -- just like there is more to what you do than just showing a house.
If you want the best results and a memorable closing gift, let a professional do a professional's job. The cost is not significant if it helps you with repeat business and referrals down the line. And, like me, you could probably use your time better doing what you do best -- selling houses.
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