5 Truths About Real Estate Marketing

Services for Real Estate Pros with NewPoint Media Group

asl_zzz_51.    Your Competitor is Talking About Your Marketing Plan.  The marketing plan is the #1 reason sellers chose an agent and the #3 reason agents lose listings.*  If you are not talking about yours, your competitor will.

2.    Today's Consumers are Multi-Media Multi-Taskers.  Home shoppers consume information and use about 4.5 sources** when choosing a neighborhood, a home, an agent.  Every piece of information they see is relevant, whether it's online, in print, or on a social site. They use them all.

3.    Your Advertising Reflects Your Professional Reputation.  Premium positioning and good design reflect a quality agent.  Low priority positioning and bad design reflects a lower quality agent.

4.    Be Clear About Your Call to Action.  Most advertising fails because the consumer is confused.  Should they call, email, go to your site or your blog? Why?  More information? More listings?  Market statistics?  Tell them specifically why and how to act.

5.    It's Not About You.  Think benefits.  #1 Buyer's Agent?  You helped more buyers find their perfect home and wisest investment.  #1 Sales Agent?  You helped more sellers get the best price for their homes - even in a difficult market.


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 *2010 Independent Study of Home Sellers, NCI

** NAR 2009 Study of Home Buyers & Sellers


Comments (3)

Katherine Fornale

Good reminder, Rebecca.  Thanks.

Aug 16, 2010 03:39 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Rebecca, great information and good advice. Now we just need to implement it:))

Aug 27, 2010 10:44 AM
Michael LaPeter
My Single Property Websites - San Francisco, CA

Great post Rebecca! I actually just wrote a quick post because of the points you brought up, asking should you post your listing presentation online? My thinking is not to wait for the listing presentation, just put it all out there so everyone can see.



Oct 07, 2010 06:01 AM